What is a Brand Story?

Today our aim is to help you better understanding your ‘brand story’. As we have often said – your brand resides within a broader context. And that broader context is your brand story. But what exactly is a ‘brand story’, why is a good ‘brand story’ important, what does a ‘brand story’ consist of; and […]

What is ‘brand strategy’?

In simple terms, your ‘brand strategy’ is how you strategically use your brand to grow your business. Of course, your brand is way more than a logo. It is your message. Your voice. Your brand gets to the very heart of your business – and how you share that story with others. ‘Brand Strategy’ – […]

Location Based Mobile App Development

Today we are going to have a chat about location based mobile app development. So, what is a location based app? Location based apps are those apps that offer location based services. These services make use of real time geo-data sourced directly from your smartphone. They take advantage of your device’s inbuilt GPS technology. If […]

How Does Public Relations Help A Business?

Making the most of public relations is a cost-effective way to market your business. To spark awareness with new prospects and maintain engagment with existing clientele. Public relations is not just for big business. Public relations is for all businesses – from startups to those well established. Remember – ‘Public relations’ refers to those outreach […]

Why good customer service is important for any business

Every small business needs customers – the more customers the better! And the best customers are happy ones. Likewise, happy people are a joy to do business with. They return to trade again and again; they tell their friends, who tell their friends and so on. Like the widening ripples from a stone tossed into […]

5 Free Ways to Boost Your Business during the Novel Coronavirus Pandemic

You may have heard of the Novel Coronavirus Pandemic, a little story sweeping the globe?

Of course you have and no doubt many of it’s ramifications are yet to be felt worldwide. Our thoughts are with all those already impacted by it and especially with Australian small businesses.

According to the Australian Small Business and Family Enterprise Ombudsman, “Using the employment measure of small business, there are 2,065,523 small businesses in Australia employing less than 19 people, accounting for 97% of all Australian businesses by employee size.”

Small businesses in Australia account for 33 per cent of Australia’s GDP and employ over 40 per cent of Australia’s workforce. Given those facts it is obvious the important role small business plays within our economy and in the current climate, the subsequent importance of supporting each other, both in a business sense and personally.

After all, close-knit networks are the hidden engine behind the success and longevity of many small businesses. The support of business colleagues, clients and personal friendships can’t be underestimated and is really the inspiration behind this post. That idea being one of assisting each other in simple, yet effective ways which have the potential to boost each others business.. and are FREE.

Youtube Marketing For Small Business

I will venture to maintain that where the teacher is not pleasing to the pupil, there is no education. Xenophon

Who is Xenophon?

Xenophon of Athens was an ancient Greek philosopher, a historian, a soldier, and an all round horse expert. He lived from 431 BC to 354 BC.

For this article the key question is:
‘Should I start making videos for YouTube as a small business?’

Of course, the answer is yes.

Then next question is ‘why?’ – and that leads us back to Xenophon.

His quote: ‘where the teacher is not pleasing to the pupil, there is no education’ – shows us that any meaningful education is built upon the relationship between teacher and pupil. The pupil has to respect and value the teacher first – and then learning is able to occur. Here, the relationship is the thing.

As every small business owner knows – success in business is built upon relationships.

How To Market Your Small Business Online

Quote: A quote from Marcus Aureilus: “Begin – to begin is half the work, let half still remain; again begin this, and thou wilt have finished.” Who was Marcus Aurelius? Marcus Aurelius reigned as Roman emperor from 161 to 180 CE and is best known as one of last Emperors of Rome. He is also […]

13 Steps To Creating Leads on Twitter

13 Steps To Using Twitter for Lead Generation Communication leads to community, that is, to understanding, intimacy and mutual valuing. Rollo May Simple Ways to Use Twitter To Grow Leads & Opportunities for Your Business Growing your Twitter following is very important. Twitter provides the opportunity to reach a global audience with every ‘tweet’ that […]

5 Ways To Follow Up Better and Grow Relationships

Learn to Be Remarkable at the Follow Up I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation. Bo Bennett How to Grow Sales With the Follow Up One of the reasons that many marketers are missing the mark with their networking efforts […]