Recent Posts
What is the Difference Between Branding and Brand Design?
“In photsography there is a reality so subtle that it becomes more real than reality.” — Alfred Stieglitz Hello and welcome to another post on the topic of ‘brand design’.In this post we are going to dive in and get to the bottom of two terms that are often used interchangeably: ‘Branding’ and ‘Brand Design’. […]
What is Marketing Collateral?
“If I always appear prepared, it is because before entering an undertaking, I have meditated long and have foreseen what might occur.”— Napoleon Success in business has a lot in common with success on the battle field. From the quote above, we can see that Napoleon – the brilliant French Military Leader – clearly valued […]
7 Top Ways to Market Your Brand Online
“These days, people want to learn before they buy, be educated instead of pitched.”— Brian Clark Welcome to another blog post and thank you for stopping by! Today, we are going to focus on 7 key strategies by which to market your brand online, all of which are affordable and deliver measurable results longterm. We […]
How to use Digital Marketing to Enhance Brand Awareness
“Let your eyes look directly forward, and your gaze be straight before you.”— Proverbs 4:25 Welcome to 2023! Yes, we know it is past new year – but for those in business, the year only seems to get started in February! Everyone is back after a holiday break and now returning to ‘business proper’. Are […]
What is brand experience design?
Your brand and your business are inextricably linked. Your customers will never think of your business without simultaneously thinking of your brand. Why? Humans are primarily visual by nature. We don’t think naturally in facts and numbers, we think in feelings, images and stories. Your brand is the visual representation of your business in its […]
App Marketing Strategies
Today we will provide an overview of effective and affordable app marketing strategies. Keep in mind that developing your app is only the first part of your journey as an app entrepreneur. Whether you are seeking to monetise you app or gain audiences for influence, your toughest journey starts now. Never think ‘Build it and […]
What is a Brand Story?
Today our aim is to help you better understanding your ‘brand story’. As we have often said – your brand resides within a broader context. And that broader context is your brand story. But what exactly is a ‘brand story’, why is a good ‘brand story’ important, what does a ‘brand story’ consist of; and […]
What is ‘brand strategy’?
In simple terms, your ‘brand strategy’ is how you strategically use your brand to grow your business. Of course, your brand is way more than a logo. It is your message. Your voice. Your brand gets to the very heart of your business – and how you share that story with others. ‘Brand Strategy’ – […]
What is web branding?
Today we will talk about web branding, and ask the question ‘What is web branding?’ – as well as give you some easy to implement ideas on how to use web branding to grow your business. But first, a quote from Plato. “Every heart sings a song, incomplete, until another heart whispers back. ” Plato […]
How to build a brand for a small business
Today, the topic we are tackling is: How to Build a Brand for A Small Business. Fist off, let’s look at a quote from Plato. Plato said ”The right question is usually more important than the right answer.” Plato was an ancient Greek philosopher who taught Aristotle. And Aristotle personally tutored Alexander the Great – […]
