Recent Posts
The Top 7 Branding Mistakes
7 Common Branding Mistakes and How to Avoid Them “Strong brands are built on the basis of sound business practice and a great brand experience. When solid fundamentals are accompanied by a clear, compelling brand proposition and a strong sense of momentum, a brand is likely to increase both sales and shareholder value.” – Peter […]
5 Signs that You Need A Logo Redesign
Logo Redesigns and When To Consider a Logo Update “I strive for two things in design: simplicity and clarity. Great design is born of those two things.” Lindon Leader First impressions always matter. Your company logo is a visual representation of your business. When people see your logo on your business cards, on advertising material […]
How to Grow Your Business with Customer Testimonials
Why Customer Testimonials Build Trust “If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” – Ray Krock Share Your Customer Feedback and Experience One of the easiest ways to grow your business is by incorporating customer […]
Why a Great Brand Begins With a Great Story
Branding and Why You Need to Tell Your Story “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” Sir Richard Branson More than Just A Logo Your company brand is more […]
Brand Reputation and the Difference Between Your Business and Your Brand
Brand Reputation and the Difference Between Your Business and Your Brand Is you business a recognised brand? Try not to become a man of success, but rather a man of value. Albert Einstein One of the more difficult things to determine in your business is deciding at what point your company goes from being a […]
5 Essential Elements of a Successful Brand Audit
What Does an Effective Brand Audit Consist Of? Many business owners are well aware of the benefits of being a recognised brand. Your culture is your brand Tony Hsieh The brand of your company is really nothing more than a set of intangible and tangible things. Consider your brand as a collection of stories, activities, […]
6 Keys to Brand Strategy Development
Brand Strategy Development The bigger a brand gets, the smaller it should act – because no one likes big. – Andy Spade How to Develop the Right Brand Strategy for Your Business Your approach to brand strategy should be something that changes and is developed as your business grows over time. Effective branding demands a […]
The Key to Establishing a Great Brand
What Makes a Great Brand Great? “Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you.” ― Chris Arnold Great brands have the ability to generate instant recognition amongst consumers regarding your products and […]
The 45 Essentials to Great Logo Design
“Design is everything. Everything!” – Paul Rand How to Design a Great Logo The following is a list of techniques for designing a memorable logo. This list works as a guideline for designers to question and compare techniques. When creating a logo design, employ as many of these techniques as possible to ensure an effective and […]
The 6 Essentials for Effective Brand Identity
Brand Identity A brand identity describes how a company views itself internally. A clear brand identity unifies an organisation and ensures that everyone within it – shares the same understanding. A coherent brand identity is important as it provides the foundation from which stakeholders communicate and work on a daily basis. A brand identity richly […]
