Recent Posts
Social Networking for Business
3 Key Social Networking Strategies To Build Your Business “Networking is an essential part of building wealth.” Armstrong Williams Outbound Marketing vs Inbound Marketing Traditional paid advertising still works – although, social networking has arisen over the past few years as a powerful complimentary strategy. Inbound marketing refers to the practice of offering value (in […]
Medical Illustration
Professional Medical Illustration Services Medical illustration services provide visuals, graphic design, illustration and medical art for healthcare information purposes. Medical illustrations may consist of computer generated design elements, hand drawn images, photography or a combination of creative mediums where required. As a highly specialised discipline, medical illustration performs vital services. Firstly, it contributes meaningfully to […]
A Handy Brand Glossary
A Glossary of Brand Terms “Your premium brand had better be delivering something special, or it’s not going to get the business.” Warren Buffett What is a brand? Your brand is a key to your success. The fundamental importance of branding should never be underestimated. Memorable branding – across online platforms and the offline world […]
What Makes A Great Corporate Identity?
An Essential Guide to Corporate Identity “Don’t explain, identify.” (Paul Rand, designer) What is Corporate Identity? Strategic design lies at the heart of an effective corporate identity. A corporate identity design must work both graphically and conceptually and achieve defined goals. It should serve to promote trust and brand loyalty. A fully resolved corporate identity […]
What is Brand Identity Design?
Branding – What is Brand Identity Design? Creative Brand Identity Design “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” (Sir Richard Branson) Need a new brand developed or logo designed? […]
4 Reasons to Choose a Brand Agency
Why you should choose a brand agency for growing business “A business based on brand is, very simply, a business primed for success.” (David F. D’Alessandro) What is a brand agency? A brand agency offers specialist communication and design services. This includes brand strategy, brand design and brand implementation across all media. The ‘brand message’ […]
Web Design : How to Deliver a Positive User Experience
Web Design : Custom Designed for Users “To design is to communicate clearly by whatever means you can control or master.” – (Milton Glaser) Web Design for User Experience A positive user experience (UX) resides at the heart of every quality web design. An effective web design creates a dialogue between a brand and its […]
5 Ideas for Creative Marketing with Booklets
Top Tips for Custom Printed Booklets “The world is a book.” (Saint Augustine) The Printed Booklet Solution Brochure advertising is a highly effective marketing strategy. They are ideal for communicating a concise and targeted message to your audience. But what happens when the brochure format is not quite large enough? A printed booklet may offer […]
How to Boost Revenue with a Great Point of Sale
Enhance Point of Sale for Higher Conversions “Courtrooms contain every symbol of authority that a set designer could imagine. Everyone stands up when you come in. You wear a costume identifying you as, if not quite divine, someone special.” (Irving R Kaufman) What is Point of Sale? Point of Sale (POS) is the exact location […]
6 Ways to Increase Sales with Landing Page Optimisation
Landing Pages for Conversion “Look at where I landed, you would think I planned it.” (Drake) What is a Landing Page? A landing page is a web page designed to motivate action. An effective landing page must be highly targeted to customers and prospects. It is the page that visitors will first view when entering […]
