App Marketing Strategies

Today we will provide an overview of effective and affordable app marketing strategies. Keep in mind that developing your app is only the first part of your journey as an app entrepreneur. Whether you are seeking to monetise you app or gain audiences for influence, your toughest journey starts now. Never think ‘Build it and […]

What is ‘brand strategy’?

In simple terms, your ‘brand strategy’ is how you strategically use your brand to grow your business. Of course, your brand is way more than a logo. It is your message. Your voice. Your brand gets to the very heart of your business – and how you share that story with others. ‘Brand Strategy’ – […]

Location Based Mobile App Development

Today we are going to have a chat about location based mobile app development. So, what is a location based app? Location based apps are those apps that offer location based services. These services make use of real time geo-data sourced directly from your smartphone. They take advantage of your device’s inbuilt GPS technology. If […]

How Does Public Relations Help A Business?

Making the most of public relations is a cost-effective way to market your business. To spark awareness with new prospects and maintain engagment with existing clientele. Public relations is not just for big business. Public relations is for all businesses – from startups to those well established. Remember – ‘Public relations’ refers to those outreach […]

Why good customer service is important for any business

Every small business needs customers – the more customers the better! And the best customers are happy ones. Likewise, happy people are a joy to do business with. They return to trade again and again; they tell their friends, who tell their friends and so on. Like the widening ripples from a stone tossed into […]

Why Cross Platform Mobile Development?

A cross platform mobile app is an increasingly popular development option. What is it and why would you choose ‘cross platform’ for your next app project? But first- a quote from Ancient Rome: Difficulties strengthen the mind, as labor does the body. Seneca Seneca was a Roman philosopher, statesman and playwright. He lived in Rome […]

5 Free Ways to Boost Your Business during the Novel Coronavirus Pandemic

You may have heard of the Novel Coronavirus Pandemic, a little story sweeping the globe?

Of course you have and no doubt many of it’s ramifications are yet to be felt worldwide. Our thoughts are with all those already impacted by it and especially with Australian small businesses.

According to the Australian Small Business and Family Enterprise Ombudsman, “Using the employment measure of small business, there are 2,065,523 small businesses in Australia employing less than 19 people, accounting for 97% of all Australian businesses by employee size.”

Small businesses in Australia account for 33 per cent of Australia’s GDP and employ over 40 per cent of Australia’s workforce. Given those facts it is obvious the important role small business plays within our economy and in the current climate, the subsequent importance of supporting each other, both in a business sense and personally.

After all, close-knit networks are the hidden engine behind the success and longevity of many small businesses. The support of business colleagues, clients and personal friendships can’t be underestimated and is really the inspiration behind this post. That idea being one of assisting each other in simple, yet effective ways which have the potential to boost each others business.. and are FREE.

What is web branding?

Today we will talk about web branding, and ask the question ‘What is web branding?’ – as well as give you some easy to implement ideas on how to use web branding to grow your business. But first, a quote from Plato. “Every heart sings a song, incomplete, until another heart whispers back. ” Plato […]

How to build a brand for a small business

Today, the topic we are tackling is: How to Build a Brand for A Small Business. Fist off, let’s look at a quote from Plato. Plato said ”The right question is usually more important than the right answer.” Plato was an ancient Greek philosopher who taught Aristotle. And Aristotle personally tutored Alexander the Great – […]

How important is branding for small business?

Today, we ask the question: how important is branding for small business? But, first a quote: “True good fortune is what you make for yourself. Good fortune: good character, good intentions, good actions.” by Marcus Aurelius Marcus Aurelius lived from 121 AD to 180 AD. He was one of the last good emperors of Rome […]