Recent Posts

Brand Marketing : 6 Top Tips to Boost your Brand Online

Brand Marketing Online “A Brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” – Amir Kassaei Brand marketing is a simple statement. It involves two elements : branding and marketing. Branding is the means by which your brand is known and promoted. […]

Brand Identity for Business

An Introduction to Brand Identity “So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.” ― Seth Godin What is Brand Identity? Brand identity is the visual expression of a company. It includes logo design, visual symbols, trademarks and other communication […]

3 Ways to Deliver Brand Driven Web Solutions

Web Solutions for Lead Conversion How to Increase Conversions with Branded Web Solutions “The lead generation process starts by finding out where your target market ‘lives’ on the web.” – Wayne Davis Your website is an investment in your business. It is a key marketing tool. A successful web design will present your brand positively […]

​ 5 Keys to Successful Marketing with Catalogues

Catalogue Marketing Best Practices Catalogues are an ever popular promotional tool. Businesses use catalogues to showcase their products, services and sales. For many companies, catalogue marketing is a key sales initiative. In our digital age, catalogues continue to provide an effective way to present information to customers when they are offline. Offline marketing offers many […]

​ 3 Tips for Smarter Digital Marketing

Use Digital Marketing to Grow Your Business the Smart Way “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” (David […]

4 Tips to Boost your Website SEO for FREE

How to Increase your Website’s Search Engine Ranking Today, every business has a web presence.  “Basically, optimising your website for search engines is a collection of techniques that simplifies a search engine’s task of searching, including, classifying and determining the position of the information posted on your website.” (Lee Odden) What is SEO? Search Engine […]

Top Tips for Choosing the Right Web Agency

“To live is to choose. But to choose well, you must know who you are and what you stand for, where you want to go and why you want to get there.” Kofi Annan How to Choose a Web Agency Whether you are looking for a website design or website redesign, the first step in […]

A Guide to Brand Communications

Build your Brand with the Right Communications Strategy A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. (Jeff Bezos) A strong brand is at the heart of every successful business.  A brand is much more than a logo. A memorable brand needs to […]

Targeted Advertising

Use targeted advertising to grow your business “The odds of hitting your target go up dramatically when you aim at it.”  (Mal Pancoast) Targeted advertising is a term much in use today. What is Targeted Advertising? A ‘target’ is a highly defined demographic of potential customers. Marketing actions are designed and strategically delivered to reach […]

​Digital Branding

How to achieve digital branding success The goal of branding is to create a meaningful dialogue between company and consumer. Digital branding refers exclusively to online brand messages. Audience engagement is the key to establishing a relevant brand in the digital world. What is Digital Branding? In an increasingly ‘online world’, brands must adapt their marketing […]