What is the Difference Between Branding and Brand Design?

“In photsography there is a reality so subtle that it becomes more real than reality.” — Alfred Stieglitz Hello and welcome to another post on the topic of ‘brand design’.In this post we are going to dive in and get to the bottom of two terms that are often used interchangeably: ‘Branding’ and ‘Brand Design’. […]

What is Marketing Collateral?

“If I always appear prepared, it is because before entering an undertaking, I have meditated long and have foreseen what might occur.”— Napoleon Success in business has a lot in common with success on the battle field. From the quote above, we can see that Napoleon – the brilliant French Military Leader – clearly valued […]

7 Top Ways to Market Your Brand Online

“These days, people want to learn before they buy, be educated instead of pitched.”— Brian Clark Welcome to another blog post and thank you for stopping by! Today, we are going to focus on 7 key strategies by which to market your brand online, all of which are affordable and deliver measurable results longterm. We […]

How to use Digital Marketing to Enhance Brand Awareness

“Let your eyes look directly forward, and your gaze be straight before you.”— Proverbs 4:25 Welcome to 2023! Yes, we know it is past new year – but for those in business, the year only seems to get started in February! Everyone is back after a holiday break and now returning to ‘business proper’. Are […]

What is brand experience design?

Your brand and your business are inextricably linked. Your customers will never think of your business without simultaneously thinking of your brand. Why? Humans are primarily visual by nature. We don’t think naturally in facts and numbers, we think in feelings, images and stories. Your brand is the visual representation of your business in its […]

How to choose the right Annual Report Design Agency for your Company

If you think in terms of a year, plant a seed; if in terms of ten years, plant trees; if in terms of 100 years, teach the people. Confucius Annual reports are more than just information, facts and figures. Annual reports should look good. They should be ‘on brand’, tell your story and communicate your […]

App Marketing Strategies

Today we will provide an overview of effective and affordable app marketing strategies. Keep in mind that developing your app is only the first part of your journey as an app entrepreneur. Whether you are seeking to monetise you app or gain audiences for influence, your toughest journey starts now. Never think ‘Build it and […]

What Is Mobile UI?

OK. First the short answer: Of course, Mobile UI stands for Mobile Interface Design. In essence, it’s your front end app design. It’s your visual layout, your navigation, your colours, your design features – it’s all these and more. It’s how your users interact and experience your app in real time. In mobile UI, the […]

Location Based Mobile App Development

Today we are going to have a chat about location based mobile app development. So, what is a location based app? Location based apps are those apps that offer location based services. These services make use of real time geo-data sourced directly from your smartphone. They take advantage of your device’s inbuilt GPS technology. If […]

5 Free Ways to Boost Your Business during the Novel Coronavirus Pandemic

You may have heard of the Novel Coronavirus Pandemic, a little story sweeping the globe?

Of course you have and no doubt many of it’s ramifications are yet to be felt worldwide. Our thoughts are with all those already impacted by it and especially with Australian small businesses.

According to the Australian Small Business and Family Enterprise Ombudsman, “Using the employment measure of small business, there are 2,065,523 small businesses in Australia employing less than 19 people, accounting for 97% of all Australian businesses by employee size.”

Small businesses in Australia account for 33 per cent of Australia’s GDP and employ over 40 per cent of Australia’s workforce. Given those facts it is obvious the important role small business plays within our economy and in the current climate, the subsequent importance of supporting each other, both in a business sense and personally.

After all, close-knit networks are the hidden engine behind the success and longevity of many small businesses. The support of business colleagues, clients and personal friendships can’t be underestimated and is really the inspiration behind this post. That idea being one of assisting each other in simple, yet effective ways which have the potential to boost each others business.. and are FREE.