Recent Posts
What Makes A Great Corporate Identity?
An Essential Guide to Corporate Identity “Don’t explain, identify.” (Paul Rand, designer) What is Corporate Identity? Strategic design lies at the heart of an effective corporate identity. A corporate identity design must work both graphically and conceptually and achieve defined goals. It should serve to promote trust and brand loyalty. A fully resolved corporate identity […]
The Design Studio Advantage
Why work with a design studio? Working with Roundhouse has some distinct advantages. As a small and dedicated design studio, it may be said that only two things really matter to us. The creation of quality design (we are satisfied with nothing less than the best) and the happiness of our clients. As designers, we […]
What is Brand Identity Design?
Branding – What is Brand Identity Design? Creative Brand Identity Design “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” (Sir Richard Branson) Need a new brand developed or logo designed? […]
4 Reasons to Choose a Brand Agency
Why you should choose a brand agency for growing business “A business based on brand is, very simply, a business primed for success.” (David F. D’Alessandro) What is a brand agency? A brand agency offers specialist communication and design services. This includes brand strategy, brand design and brand implementation across all media. The ‘brand message’ […]
How to Boost Revenue with a Great Point of Sale
Enhance Point of Sale for Higher Conversions “Courtrooms contain every symbol of authority that a set designer could imagine. Everyone stands up when you come in. You wear a costume identifying you as, if not quite divine, someone special.” (Irving R Kaufman) What is Point of Sale? Point of Sale (POS) is the exact location […]
Why Catalogue Marketing Works
Grow Your Business with Catalogue Marketing Despite the increase of digital marketing, catalogues continue to deliver results for business. Catalogue Marketing is effective, reliable and provides a consistent ROI. Catalogues remain a consistent performer and are trusted to reliably boost sales. They are an effective element of a total marketing mix and encourage customer engagement […]
Brand Identity for Business
An Introduction to Brand Identity “So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.” ― Seth Godin What is Brand Identity? Brand identity is the visual expression of a company. It includes logo design, visual symbols, trademarks and other communication […]
14 Keys to Quality Web Design
Quality Web Design – Best Practice Guidelines A customised web design is commissioned with the assumption of quality. But what best defines ‘quality’ in web design? What are the essential markers of a high quality web development? “Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and […]
5 Keys to Successful Marketing with Catalogues
Catalogue Marketing Best Practices Catalogues are an ever popular promotional tool. Businesses use catalogues to showcase their products, services and sales. For many companies, catalogue marketing is a key sales initiative. In our digital age, catalogues continue to provide an effective way to present information to customers when they are offline. Offline marketing offers many […]
A Guide to Creative Logo Design
A logo is an investment in your brand. “A logo does not sell, it identifies.” (Paul Rand, designer who developed the first IBM Logo. His clients included Apple CEO Steve Jobs.) A well designed logo is one of the most effective ways to establish your brand. Your logo should create a positive impact on your […]
