Recent Posts
What is the Difference Between Branding and Brand Design?
“In photsography there is a reality so subtle that it becomes more real than reality.” — Alfred Stieglitz Hello and welcome to another post on the topic of ‘brand design’.In this post we are going to dive in and get to the bottom of two terms that are often used interchangeably: ‘Branding’ and ‘Brand Design’. […]
What is Marketing Collateral?
“If I always appear prepared, it is because before entering an undertaking, I have meditated long and have foreseen what might occur.”— Napoleon Success in business has a lot in common with success on the battle field. From the quote above, we can see that Napoleon – the brilliant French Military Leader – clearly valued […]
7 Top Ways to Market Your Brand Online
“These days, people want to learn before they buy, be educated instead of pitched.”— Brian Clark Welcome to another blog post and thank you for stopping by! Today, we are going to focus on 7 key strategies by which to market your brand online, all of which are affordable and deliver measurable results longterm. We […]
How to use Digital Marketing to Enhance Brand Awareness
“Let your eyes look directly forward, and your gaze be straight before you.”— Proverbs 4:25 Welcome to 2023! Yes, we know it is past new year – but for those in business, the year only seems to get started in February! Everyone is back after a holiday break and now returning to ‘business proper’. Are […]
What is brand experience design?
Your brand and your business are inextricably linked. Your customers will never think of your business without simultaneously thinking of your brand. Why? Humans are primarily visual by nature. We don’t think naturally in facts and numbers, we think in feelings, images and stories. Your brand is the visual representation of your business in its […]
How to choose the right Annual Report Design Agency for your Company
If you think in terms of a year, plant a seed; if in terms of ten years, plant trees; if in terms of 100 years, teach the people. Confucius Annual reports are more than just information, facts and figures. Annual reports should look good. They should be ‘on brand’, tell your story and communicate your […]
Why Startups Need Professional Logo Design
4 Reasons Why A Professional Logo Is Key To A Successful Startup “Design is the silent ambassador of your brand.” — Paul Rand Every business, especially startups, need a high-quality logo to best represent the attributes and the values of the company. To save money at the start, some startups simply design the logo themselves, or […]
3 Keys To Effective Brand Storytelling
How To Build Your Business With Storytelling “The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.” ―Brandon Sanderson Tell Your Story To better understand what is brand storytelling, you have to start thinking differently about your marketing than you have in the past. […]
What is the Difference Between a Marketing Agency and a Brand Agency?
Brand Agency vs Marketing Agency – How To Choose The Right Solution For Your Business “Two roads diverged in a wood, and I -I took the one less traveled by, And that has made all the difference.” ― Robert Frost Brand First, Market Second Perhaps you are wondering what is the difference between a marketing agency […]
Brand Loyalty Basics – What is Brand Loyalty and How To Build It.
How To Create Brand Loyalty For Your Business “There is a big difference between a satisfied customer and a loyal customer.” – Shep Hyken Loyalty Brings Rewards Earning a customers’ loyalty is one of the keys to developing long-term relationships. This can be really easy to accomplish if you know the steps involved. Customer loyalty can […]
