Recent Posts
The Job Description of a Billionaire
LESSONS LEARNED FROM THE ICON OF ENTREPRENEURSHIP Trying to relate to Richard Branson as an entrepreneur is like trying to relate to Kelly Slater as a Surfer or Stephen Spielberg as a Director. The magnitude of their awesomeness may make you question whether the same rules even apply to you. What follows is proof that […]
HOW TO USE YOUR BRAND STORY TO STAND OUT
A Practical Guide To Brand Storytelling “And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling . . . good storytelling . . . is a vital component of a marketing campaign.”— Gary Halbert If there is one key piece […]
5 Essential Elements of a Successful Brand Audit
What Does an Effective Brand Audit Consist Of? Many business owners are well aware of the benefits of being a recognised brand. Your culture is your brand Tony Hsieh The brand of your company is really nothing more than a set of intangible and tangible things. Consider your brand as a collection of stories, activities, […]
The 45 Essentials to Great Logo Design
“Design is everything. Everything!” – Paul Rand How to Design a Great Logo The following is a list of techniques for designing a memorable logo. This list works as a guideline for designers to question and compare techniques. When creating a logo design, employ as many of these techniques as possible to ensure an effective and […]
The 6 Essentials for Effective Brand Identity
Brand Identity A brand identity describes how a company views itself internally. A clear brand identity unifies an organisation and ensures that everyone within it – shares the same understanding. A coherent brand identity is important as it provides the foundation from which stakeholders communicate and work on a daily basis. A brand identity richly […]
A Handy Brand Glossary
A Glossary of Brand Terms “Your premium brand had better be delivering something special, or it’s not going to get the business.” Warren Buffett What is a brand? Your brand is a key to your success. The fundamental importance of branding should never be underestimated. Memorable branding – across online platforms and the offline world […]
What Makes A Great Corporate Identity?
An Essential Guide to Corporate Identity “Don’t explain, identify.” (Paul Rand, designer) What is Corporate Identity? Strategic design lies at the heart of an effective corporate identity. A corporate identity design must work both graphically and conceptually and achieve defined goals. It should serve to promote trust and brand loyalty. A fully resolved corporate identity […]
What is Brand Identity Design?
Branding – What is Brand Identity Design? Creative Brand Identity Design “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” (Sir Richard Branson) Need a new brand developed or logo designed? […]
4 Reasons to Choose a Brand Agency
Why you should choose a brand agency for growing business “A business based on brand is, very simply, a business primed for success.” (David F. D’Alessandro) What is a brand agency? A brand agency offers specialist communication and design services. This includes brand strategy, brand design and brand implementation across all media. The ‘brand message’ […]
Web Design : How to Deliver a Positive User Experience
Web Design : Custom Designed for Users “To design is to communicate clearly by whatever means you can control or master.” – (Milton Glaser) Web Design for User Experience A positive user experience (UX) resides at the heart of every quality web design. An effective web design creates a dialogue between a brand and its […]
