Recent Posts
Lead Nurturing – 5 Steps to Develop Stronger Leads
Improve Your Conversion with Lead Nurturing “Management is about arranging and telling. Leadership is about nurturing and enhancing.” (Tom Peters) What is Lead Nurturing? Lead nurturing is sales process which is focussed on supporting ‘qualified leads’ in the early stages of the sales process. These are prospects who are highly likely to buy – but […]
6 Ways to Increase Sales with Landing Page Optimisation
Landing Pages for Conversion “Look at where I landed, you would think I planned it.” (Drake) What is a Landing Page? A landing page is a web page designed to motivate action. An effective landing page must be highly targeted to customers and prospects. It is the page that visitors will first view when entering […]
Brand Management for Small Business
Brand Management to Build Your Brand “A brand is a personification of a product, service, or even entire company.” - Robert Blanchard Brand management starts with a good understanding of ‘brand’. What is a Brand? A brand is sometimes described as making a ‘promise’ (that must be kept). What is Brand Management? Brand management is […]
Brand Identity for Business
An Introduction to Brand Identity “So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.” ― Seth Godin What is Brand Identity? Brand identity is the visual expression of a company. It includes logo design, visual symbols, trademarks and other communication […]
14 Keys to Quality Web Design
Quality Web Design – Best Practice Guidelines A customised web design is commissioned with the assumption of quality. But what best defines ‘quality’ in web design? What are the essential markers of a high quality web development? “Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and […]
3 Ways to Deliver Brand Driven Web Solutions
Web Solutions for Lead Conversion How to Increase Conversions with Branded Web Solutions “The lead generation process starts by finding out where your target market ‘lives’ on the web.” – Wayne Davis Your website is an investment in your business. It is a key marketing tool. A successful web design will present your brand positively […]
A Guide to Creative Logo Design
A logo is an investment in your brand. “A logo does not sell, it identifies.” (Paul Rand, designer who developed the first IBM Logo. His clients included Apple CEO Steve Jobs.) A well designed logo is one of the most effective ways to establish your brand. Your logo should create a positive impact on your […]
A Guide to Brand Communications
Build your Brand with the Right Communications Strategy A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. (Jeff Bezos) A strong brand is at the heart of every successful business. A brand is much more than a logo. A memorable brand needs to […]
Targeted Advertising
Use targeted advertising to grow your business “The odds of hitting your target go up dramatically when you aim at it.” (Mal Pancoast) Targeted advertising is a term much in use today. What is Targeted Advertising? A ‘target’ is a highly defined demographic of potential customers. Marketing actions are designed and strategically delivered to reach […]
Digital Branding
How to achieve digital branding success The goal of branding is to create a meaningful dialogue between company and consumer. Digital branding refers exclusively to online brand messages. Audience engagement is the key to establishing a relevant brand in the digital world. What is Digital Branding? In an increasingly ‘online world’, brands must adapt their marketing […]
