App Marketing Strategies

Today we will provide an overview of effective and affordable app marketing strategies. Keep in mind that developing your app is only the first part of your journey as an app entrepreneur. Whether you are seeking to monetise you app or gain audiences for influence, your toughest journey starts now. Never think ‘Build it and […]

What is organic digital marketing?

How does ‘organic digital marketing’ differ from ‘digital marketing? What does it include, how much does it cost – and will it deliver a return on investment? Let’s find out. You have probably heard of ‘digital marketing’ – but organic digital marketing? Isn’t ‘organic’ just a produce term? Whether or not you seek out organic […]

Youtube Marketing For Small Business

I will venture to maintain that where the teacher is not pleasing to the pupil, there is no education. Xenophon

Who is Xenophon?

Xenophon of Athens was an ancient Greek philosopher, a historian, a soldier, and an all round horse expert. He lived from 431 BC to 354 BC.

For this article the key question is:
‘Should I start making videos for YouTube as a small business?’

Of course, the answer is yes.

Then next question is ‘why?’ – and that leads us back to Xenophon.

His quote: ‘where the teacher is not pleasing to the pupil, there is no education’ – shows us that any meaningful education is built upon the relationship between teacher and pupil. The pupil has to respect and value the teacher first – and then learning is able to occur. Here, the relationship is the thing.

As every small business owner knows – success in business is built upon relationships.

What is the Difference Between a Marketing Agency and a Brand Agency?

Brand Agency vs Marketing Agency – How To Choose The Right Solution For Your Business “Two roads diverged in a wood, and I -I took the one less traveled by, And that has made all the difference.” ― Robert Frost Brand First, Market Second Perhaps you are wondering what is the difference between a marketing agency […]

10 Ways To Make Word of Mouth Marketing Work for You

How To Make Word of Mouth Marketing Work for Your Business Word-of-mouth marketing is a crucial component of organic growth for startups and one of the primary ways that Weebly has grown to over 15 million customers. David Rusenko Use the Power of Word of Mouth One of the most powerful tools in your marketing […]

4 Ways to Deliver More Benefit To Your Business Network

How To Deliver More Benefit to Your Network Remember that the happiest people are not those getting more, but those giving more. H. Jackson Brown, Jr. Are You Considered a Benefit to Your Network?  One of the things you have to consider – is how to deliver value to your personal network. If you are […]

8 Top Design Tips For A Brilliant Business Card

8 Top Business Card Design Essentials Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it. Bruce Lee 8 Ways to Create a Compelling Business Card With just about everyone connected digitally to the world, you may wonder why it is that when […]

7 Top Ways to Generate Leads Quickly

7 Strategic Ways to Generate Leads Faster Without promotion, something terrible happens… nothing! P. T. Barnum How to Get New Leads Fast As the day comes to an end, you may look back and realise this week that you worked to connect with all your contacts on social media, you have mailed out your flyers, […]

Why Logo Design Is A Key Business Investment

Why Investing in Quality Logo Design Is a Smart Decision The principal role of a logo is to identify, and simplicity is its means… Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness. Paul Rand Discover Why a Great Logo Will Grow Your Business Think about the reasons why you buy a specific […]

How To Use Word of Mouth Marketing to Promote Your App

Promoting Your App: 3 Ways to Spread the Word Word of mouth is the best medium of all. William Bernbach Getting Your App in the Hands of the Customer and Building Word of Mouth There are several ways that you can successfully market your mobile app. Some of these techniques involve a significant amount of […]