Recent Posts
The Top 7 Branding Mistakes
7 Common Branding Mistakes and How to Avoid Them “Strong brands are built on the basis of sound business practice and a great brand experience. When solid fundamentals are accompanied by a clear, compelling brand proposition and a strong sense of momentum, a brand is likely to increase both sales and shareholder value.” – Peter […]
The 5 Keys to an Effective Website Home Page
How to Gain Maximum Effect from Your Home Page Design Business is all about making that great first impression. This is also the case when it comes to your company website. People ignore design that ignores people. Frank Chimero When a potential customer arrives on your business website – they should be able to immediately […]
3 Ways to Build Customer Loyalty
Simple Customer Loyalty Ideas for Your Business “A satisfied customer is the best business strategy of all.” Michael LeBoeuf One of the best ways to build customer loyalty is to put yourself in the role of a customer. When you visit a retailer or supplier and receive a genuine hello or thank you, how does […]
Lead Nurturing – 5 Steps to Develop Stronger Leads
Improve Your Conversion with Lead Nurturing “Management is about arranging and telling. Leadership is about nurturing and enhancing.” (Tom Peters) What is Lead Nurturing? Lead nurturing is sales process which is focussed on supporting ‘qualified leads’ in the early stages of the sales process. These are prospects who are highly likely to buy – but […]
How to Boost Revenue with a Great Point of Sale
Enhance Point of Sale for Higher Conversions “Courtrooms contain every symbol of authority that a set designer could imagine. Everyone stands up when you come in. You wear a costume identifying you as, if not quite divine, someone special.” (Irving R Kaufman) What is Point of Sale? Point of Sale (POS) is the exact location […]
6 Ways to Increase Sales with Landing Page Optimisation
Landing Pages for Conversion “Look at where I landed, you would think I planned it.” (Drake) What is a Landing Page? A landing page is a web page designed to motivate action. An effective landing page must be highly targeted to customers and prospects. It is the page that visitors will first view when entering […]
Brand Marketing : 6 Top Tips to Boost your Brand Online
Brand Marketing Online “A Brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” – Amir Kassaei Brand marketing is a simple statement. It involves two elements : branding and marketing. Branding is the means by which your brand is known and promoted. […]
Why Catalogue Marketing Works
Grow Your Business with Catalogue Marketing Despite the increase of digital marketing, catalogues continue to deliver results for business. Catalogue Marketing is effective, reliable and provides a consistent ROI. Catalogues remain a consistent performer and are trusted to reliably boost sales. They are an effective element of a total marketing mix and encourage customer engagement […]
14 Keys to Quality Web Design
Quality Web Design – Best Practice Guidelines A customised web design is commissioned with the assumption of quality. But what best defines ‘quality’ in web design? What are the essential markers of a high quality web development? “Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and […]
3 Tips for Smarter Digital Marketing
Use Digital Marketing to Grow Your Business the Smart Way “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” (David […]
