Recent Posts
A Simple Guide : How to explain to clients the value of incorporating audio into brand development (in 3 easy steps).
Title: “Content is King”
Oftentimes, clients seek a no-frills explanation regarding the use of customized audio within brand development strategies. Find below a simple guide as to why audio can significantly value-add to identity solutions.
1. Branding is Everything
Branding is the creation of a name / symbol / concept that meaningfully communicates product or service information in simple and direct terms. Brand values represent the core company values via strategic keywords and actions. Brand strategy is the effective delivery of brand message with consistency to achieve a measurable result.
Management is applied directly to the brand itself instead of the product or service.
Firefox and the Wizard of Ogg
“Rubiks Lodge” by G.LAudio, Firefox and HTML5. One of the positive features of HTML5 is a simpler system for adding audio to your web page or blog. No longer is flash, quicktime or WMP required. With HTML5, audio is directly embedded into the web page : no third party plug-ins or javascript needed. Adding an […]
10 Fantastic Flash Websites with Great Sound Design
Despite the SJF (Steve Jobs Factor), Flash remains an incredible medium for media rich expression. There is plenty of amazing work out there that utilizes Flash despite a lack of support on iPhone and iPad. Remember : it is still recommended to include Flash options when developing web media content (as a fallback for the […]
SOUND DESIGN – 3 Reasons Why Less is More
Artwork title: ‘If less is more’
The expression ‘Less is more’ was first written by poet Robert Browning in 1855.
The term was popularized by twentieth century german-american architect Ludwing Mies van der Rohe as a motto for his minimalist design credo.
‘Less is More’ elegantly describes the conscious pursuit of reductionism (‘less’)- where simplicity itself is a virtue. Meaning and beauty is sought in fundamentals and excess strictly eliminated. A greater experience (‘more’) ensues as truth and beauty is readily revealed in the absence of clutter.
