4 Ways To Tell Your Real Story on Twitter

Why Authenticity is Essential for Success on Twitter “The thing I really like about Twitter is the speed with which information reaches me. You find out things from Twitter long before they’re on the news. That, I think, is valuable.” – Salman Rushdie Essential Twitter Tips Social media has transformed the way that people interact […]

Why Social Media is Good for Business

Why Investing Time in Social Media Marketing is Good for Business “Social Media is about being open, being a connector, being supportive and being yourself.” ~ Michael Q. Todd  Social Media Marketing Made Easy Social media a powerful tool – that can help to grow your business in today’s world. Getting people to interact and […]

Social Networking for Business

3 Key Social Networking Strategies To Build Your Business “Networking is an essential part of building wealth.” Armstrong Williams Outbound Marketing vs Inbound Marketing Traditional paid advertising still works – although, social networking has arisen over the past few years as a powerful complimentary strategy. Inbound marketing refers to the practice of offering value (in […]

7 Top Reasons Why Infographics Work

When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence. Ansel Adams Infographic Design Infographics are a powerful tool that builds communication and promotes information sharing. Infographics are increasing used by businesses to share data in a format that is easily read and shared. Infographics make […]

7 Top Tips for a Highly Converting Website Design

“In network marketing, Lead Generation is one thing that every marketer should take seriously, as it determines how much you can make with the business.” –J ulie Riolo Your website is a key lead generating tool for your business. The colour, design, photography and graphical elements must co-ordinate to provide a positive user experience. Strategic […]

Facebook Timeline Cover

​ 3 Tips for Smarter Digital Marketing

Use Digital Marketing to Grow Your Business the Smart Way “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” (David […]

Targeted Advertising

Use targeted advertising to grow your business “The odds of hitting your target go up dramatically when you aim at it.”  (Mal Pancoast) Targeted advertising is a term much in use today. What is Targeted Advertising? A ‘target’ is a highly defined demographic of potential customers. Marketing actions are designed and strategically delivered to reach […]

​Digital Branding

How to achieve digital branding success The goal of branding is to create a meaningful dialogue between company and consumer. Digital branding refers exclusively to online brand messages. Audience engagement is the key to establishing a relevant brand in the digital world. What is Digital Branding? In an increasingly ‘online world’, brands must adapt their marketing […]

How to Choose A Web Developer

How to choose the right web developer for your business. What is web development? The term ‘web development’ relates to the technical and structural aspects of a website’s functionality. It is the ‘web developer’ that makes a ‘web design’ work in practical terms. Web Development includes such elements as domain management, sitemap architecture, programming, specialist […]