Recent Posts

What is a Brand Story?

Today our aim is to help you better understanding your ‘brand story’. As we have often said – your brand resides within a broader context. And that broader context is your brand story. But what exactly is a ‘brand story’, why is a good ‘brand story’ important, what does a ‘brand story’ consist of; and […]

What is ‘brand strategy’?

In simple terms, your ‘brand strategy’ is how you strategically use your brand to grow your business. Of course, your brand is way more than a logo. It is your message. Your voice. Your brand gets to the very heart of your business – and how you share that story with others. ‘Brand Strategy’ – […]