Recent Posts
How to Brand Your Company Like it Really Matters
Learn How to Brand Your Company For Success The keys to brand success are self-definition, transparency, authenticity and accountability. Simon Mainwaring Your Vision, Your Belief, Your Brand Every great company starts with the same basic principles: a great product followed by a vision a belief that you can add something of value to the world […]
How To Use The Power of Storytelling To Grow Your Business
Why Storytelling is Smarter Marketing Storytelling is important. Part of human continuity. Robert Redford How To Use Storytelling to Cut Through the Noise Effective marketing is all about being able to engage your potential customers and create proactive brand believers. This is how you gain more fans for just about […]
3 Ways to Use Storytelling To Create Brand Value
How to Boost Brand Value With Storytelling Storytelling is the game. It’s what we all do. It’s why Nike is Nike, it’s why Apple is Apple, it’s why Walt Disney built Disney World and it’s why Vince McMahon makes a billion dollars. Gary Vaynerchuk Why Storytelling Will Create Brand Value for Your Business When your […]
Learn to Grow your Brand with the B.A.S.I.C.S of Storytelling
How to Use the B.A.S.I.C.S to Share Your Company Story Storytelling is the most powerful way to put ideas into the world today. Robert McAfee Brown What is Your Story? It doesn’t matter what industry your business is in, there is going to come a time where you have to answer the question about what […]
7 Cost Effective Ways to Boost your Small Business Image
7 Inexpensive Steps to a New Image for Your Small Business You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. David Ogilvy Discover simple ways to boost your brand marketing Whether you have […]
5 Ways to Increase Brand Awareness This Christmas
5 Great Ways to Boost Your Brand Awareness This Christmas Time Quote: I will honour Christmas in my heart, and try to keep it all the year. Charles Dickens Grow Your Brand Awareness To Grow Your Sales As the holidays continue to get closer, now is the time to focus on planning so that the […]
4 Cost Effective Ways to Market Your Brand This Christmas
4 Cost Effective Ways to Optimise Your Brand Marketing This Christmas Time He who has not Christmas in his heart will never find it under a tree. Roy L. Smith Build Brand Recognition This Christmas It seems this time of year companies across the world put all their focus on finishing the year strong as […]
Why a Great Brand Begins With a Great Story
Branding and Why You Need to Tell Your Story “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” Sir Richard Branson More than Just A Logo Your company brand is more […]
Brand Management for Small Business
Brand Management to Build Your Brand “A brand is a personification of a product, service, or even entire company.” - Robert Blanchard Brand management starts with a good understanding of ‘brand’. What is a Brand? A brand is sometimes described as making a ‘promise’ (that must be kept). What is Brand Management? Brand management is […]
Brand Marketing : 6 Top Tips to Boost your Brand Online
Brand Marketing Online “A Brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” – Amir Kassaei Brand marketing is a simple statement. It involves two elements : branding and marketing. Branding is the means by which your brand is known and promoted. […]
