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HOW TO USE YOUR BRAND STORY TO STAND OUT

A Practical Guide To Brand Storytelling “And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling . . . good storytelling . . . is a vital component of a marketing campaign.”— Gary Halbert If there is one key piece […]

The 6 Essentials for Effective Brand Identity

Brand Identity A brand identity describes how a company views itself internally. A clear brand identity unifies an organisation and ensures that everyone within it – shares the same understanding. A coherent brand identity is important as it provides the foundation from which stakeholders communicate and work on a daily basis. A brand identity richly […]

4 Reasons to Choose a Brand Agency

Why you should choose a brand agency for growing business “A business based on brand is, very simply, a business primed for success.” (David F. D’Alessandro) What is a brand agency? A brand agency offers specialist communication and design services. This includes brand strategy, brand design and brand implementation across all media. The ‘brand message’ […]

Brand Management for Small Business

Brand Management to Build Your Brand “A brand is a personification of a product, service, or even entire company.” ​
- Robert Blanchard Brand management starts with a good understanding of ‘brand’. What is a Brand? A brand is sometimes described as making a ‘promise’ (that must be kept). What is Brand Management? Brand management is […]