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HOW TO USE YOUR BRAND STORY TO STAND OUT
A Practical Guide To Brand Storytelling “And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling . . . good storytelling . . . is a vital component of a marketing campaign.”— Gary Halbert If there is one key piece […]
A Guide to Branding Your Small Business
How to Successfully Brand Your Small Busines “We have a strategic plan. It’s called doing things” – Herb Kelleher Thinking Big for Small Business Just because your business might appear small, that doesn’t mean you have to promote yourself as a small business. The internet gives small businesses the opportunity to brand their business in […]
How To Build Your Brand Around a Single, Strong Idea
Brand Building and The Power of A Single, Strong Idea Your premium brand had better be delivering something special, or it’s not going to get the business. Warren Buffett Define Your Key Brand Idea The key to every successful business is to do something extremely well and then simply refine the process and do it […]
Discover Why Storytelling Leads To Business Innovation
How to Boost Customer Engagement With Storytelling “If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.” – Annette Simmons The Power of Storytelling A powerful way to develop creative solutions is with storytelling. Today companies are looking for ways to […]
5 Essential Elements of a Successful Brand Audit
What Does an Effective Brand Audit Consist Of? Many business owners are well aware of the benefits of being a recognised brand. Your culture is your brand Tony Hsieh The brand of your company is really nothing more than a set of intangible and tangible things. Consider your brand as a collection of stories, activities, […]
The Key to Establishing a Great Brand
What Makes a Great Brand Great? “Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you.” ― Chris Arnold Great brands have the ability to generate instant recognition amongst consumers regarding your products and […]
A Handy Brand Glossary
A Glossary of Brand Terms “Your premium brand had better be delivering something special, or it’s not going to get the business.” Warren Buffett What is a brand? Your brand is a key to your success. The fundamental importance of branding should never be underestimated. Memorable branding – across online platforms and the offline world […]
A Guide to Brand Communications
Build your Brand with the Right Communications Strategy A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. (Jeff Bezos) A strong brand is at the heart of every successful business. A brand is much more than a logo. A memorable brand needs to […]
