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A Guide to Branding Your Small Business

How to Successfully Brand Your Small Busines “We have a strategic plan. It’s called doing things” – Herb Kelleher Thinking Big for Small Business Just because your business might appear small, that doesn’t mean you have to promote yourself as a small business. The internet gives small businesses the opportunity to brand their business in […]

A Guide To Successful Product Development and Your Brand

Learn To Balance New Product Development With Your Brand Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product. Elon Musk Balance Your Budget, Your Brand And Your Product Development […]

How To Build Your Brand Around a Single, Strong Idea

Brand Building and The Power of A Single, Strong Idea Your premium brand had better be delivering something special, or it’s not going to get the business. Warren Buffett Define Your Key Brand Idea The key to every successful business is to do something extremely well and then simply refine the process and do it […]

5 Signs that You Need A Logo Redesign

Logo Redesigns and When To Consider a Logo Update “I strive for two things in design: simplicity and clarity. Great design is born of those two things.” Lindon Leader First impressions always matter. Your company logo is a visual representation of your business. When people see your logo on your business cards, on advertising material […]