Recent Posts
Discover Why Storytelling Leads To Business Innovation
How to Boost Customer Engagement With Storytelling “If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.” – Annette Simmons The Power of Storytelling A powerful way to develop creative solutions is with storytelling. Today companies are looking for ways to […]
Brand Reputation and the Difference Between Your Business and Your Brand
Brand Reputation and the Difference Between Your Business and Your Brand Is you business a recognised brand? Try not to become a man of success, but rather a man of value. Albert Einstein One of the more difficult things to determine in your business is deciding at what point your company goes from being a […]
5 Essential Elements of a Successful Brand Audit
What Does an Effective Brand Audit Consist Of? Many business owners are well aware of the benefits of being a recognised brand. Your culture is your brand Tony Hsieh The brand of your company is really nothing more than a set of intangible and tangible things. Consider your brand as a collection of stories, activities, […]
6 Keys to Brand Strategy Development
Brand Strategy Development The bigger a brand gets, the smaller it should act – because no one likes big. – Andy Spade How to Develop the Right Brand Strategy for Your Business Your approach to brand strategy should be something that changes and is developed as your business grows over time. Effective branding demands a […]
The Key to Establishing a Great Brand
What Makes a Great Brand Great? “Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you.” ― Chris Arnold Great brands have the ability to generate instant recognition amongst consumers regarding your products and […]
A Handy Brand Glossary
A Glossary of Brand Terms “Your premium brand had better be delivering something special, or it’s not going to get the business.” Warren Buffett What is a brand? Your brand is a key to your success. The fundamental importance of branding should never be underestimated. Memorable branding – across online platforms and the offline world […]
4 Reasons to Choose a Brand Agency
Why you should choose a brand agency for growing business “A business based on brand is, very simply, a business primed for success.” (David F. D’Alessandro) What is a brand agency? A brand agency offers specialist communication and design services. This includes brand strategy, brand design and brand implementation across all media. The ‘brand message’ […]
Brand Identity for Business
An Introduction to Brand Identity “So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.” ― Seth Godin What is Brand Identity? Brand identity is the visual expression of a company. It includes logo design, visual symbols, trademarks and other communication […]
