Recent Posts
The 3 Key Components of Your Brand Vision and How To Craft Your Brand Vision for Success
Simple Steps To Develop Your Unique Brand Vision Behind every successful business is an effective brand. And every effective brand is built upon the foundation of a strong brand vision. If you are starting out in business, your brand vision may be something about which you already have clarity – or your brand vision may […]
Why a Great Brand Begins With a Great Story
Branding and Why You Need to Tell Your Story “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” Sir Richard Branson More than Just A Logo Your company brand is more […]
A Handy Brand Glossary
A Glossary of Brand Terms “Your premium brand had better be delivering something special, or it’s not going to get the business.” Warren Buffett What is a brand? Your brand is a key to your success. The fundamental importance of branding should never be underestimated. Memorable branding – across online platforms and the offline world […]
What Makes A Great Corporate Identity?
An Essential Guide to Corporate Identity “Don’t explain, identify.” (Paul Rand, designer) What is Corporate Identity? Strategic design lies at the heart of an effective corporate identity. A corporate identity design must work both graphically and conceptually and achieve defined goals. It should serve to promote trust and brand loyalty. A fully resolved corporate identity […]
Brand Identity for Business
An Introduction to Brand Identity “So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.” ― Seth Godin What is Brand Identity? Brand identity is the visual expression of a company. It includes logo design, visual symbols, trademarks and other communication […]
