Recent Posts
3 Ways to Use Storytelling To Create Brand Value
How to Boost Brand Value With Storytelling Storytelling is the game. It’s what we all do. It’s why Nike is Nike, it’s why Apple is Apple, it’s why Walt Disney built Disney World and it’s why Vince McMahon makes a billion dollars. Gary Vaynerchuk Why Storytelling Will Create Brand Value for Your Business When your […]
How To Grow Your Brand With Social Media
Getting Started – Brand Building With Social Media As a brand marketer, I’m a big believer in ‘branding the customer experience,’ not just selling the service. John Sculley Build Your Brand Long Term With Social Most marketers wonder if it is possible to be successful with social media when only investing thirty minutes each day. […]
7 Cost Effective Ways to Boost your Small Business Image
7 Inexpensive Steps to a New Image for Your Small Business You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. David Ogilvy Discover simple ways to boost your brand marketing Whether you have […]
How to Sell Your Brand In A Sentence
Easy Ways to Sell Your Brand With a Sentence “Branding gives you an exceptionally effective way to broadcast who you are to your target market quickly and efficiently.” – MultiChannel News Hit Your Target with the Perfect Brand Message Today, getting your message across to your target audience needs to be more effective than ever. […]
Brand Reputation and the Difference Between Your Business and Your Brand
Brand Reputation and the Difference Between Your Business and Your Brand Is you business a recognised brand? Try not to become a man of success, but rather a man of value. Albert Einstein One of the more difficult things to determine in your business is deciding at what point your company goes from being a […]
The 6 Essentials for Effective Brand Identity
Brand Identity A brand identity describes how a company views itself internally. A clear brand identity unifies an organisation and ensures that everyone within it – shares the same understanding. A coherent brand identity is important as it provides the foundation from which stakeholders communicate and work on a daily basis. A brand identity richly […]
A Handy Brand Glossary
A Glossary of Brand Terms “Your premium brand had better be delivering something special, or it’s not going to get the business.” Warren Buffett What is a brand? Your brand is a key to your success. The fundamental importance of branding should never be underestimated. Memorable branding – across online platforms and the offline world […]
Brand Marketing : 6 Top Tips to Boost your Brand Online
Brand Marketing Online “A Brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” – Amir Kassaei Brand marketing is a simple statement. It involves two elements : branding and marketing. Branding is the means by which your brand is known and promoted. […]
Targeted Advertising
Use targeted advertising to grow your business “The odds of hitting your target go up dramatically when you aim at it.” (Mal Pancoast) Targeted advertising is a term much in use today. What is Targeted Advertising? A ‘target’ is a highly defined demographic of potential customers. Marketing actions are designed and strategically delivered to reach […]
7 Top Tips for Marketing Success
Marketing is all about boosting revenue. Yet the marketing process itself can be expensive. Successful marketing requires strategic implementation to ensure a positive ROI. A clear marketing plan, well actioned will yield profit. Marketing = Profit 7 Top Tips for Smarter Marketing 1. Define your objective. A clear objective is essential. What is an objective? […]
