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Brand Identity for Business
An Introduction to Brand Identity “So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.” ― Seth Godin What is Brand Identity? Brand identity is the visual expression of a company. It includes logo design, visual symbols, trademarks and other communication […]
A Guide to Brand Communications
Build your Brand with the Right Communications Strategy A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. (Jeff Bezos) A strong brand is at the heart of every successful business. A brand is much more than a logo. A memorable brand needs to […]
3 Ways to Boost your Social Media Marketing with Hashtags
What are #hashtags and why you should use them? Hashtags have been in use for some years. Hashtags first came to prominence on Twitter. They are now used throughout the social media landscape, and are particularly popular when sharing on Instagram. Get to Know Hashtags Make use of hashtags in your social media strategy. Smarter […]
7 Top Tips for Marketing Success
Marketing is all about boosting revenue. Yet the marketing process itself can be expensive. Successful marketing requires strategic implementation to ensure a positive ROI. A clear marketing plan, well actioned will yield profit. Marketing = Profit 7 Top Tips for Smarter Marketing 1. Define your objective. A clear objective is essential. What is an objective? […]
Brand Marketing Explosion Infographic
Our Latest Design Infographical adventure – ‘Brand Marketing Explosion’
A Simple Guide : How to explain to clients the value of incorporating audio into brand development (in 3 easy steps).
Title: “Content is King”
Oftentimes, clients seek a no-frills explanation regarding the use of customized audio within brand development strategies. Find below a simple guide as to why audio can significantly value-add to identity solutions.
1. Branding is Everything
Branding is the creation of a name / symbol / concept that meaningfully communicates product or service information in simple and direct terms. Brand values represent the core company values via strategic keywords and actions. Brand strategy is the effective delivery of brand message with consistency to achieve a measurable result.
Management is applied directly to the brand itself instead of the product or service.
