Recent Posts
HOW TO USE YOUR BRAND STORY TO STAND OUT
A Practical Guide To Brand Storytelling “And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling . . . good storytelling . . . is a vital component of a marketing campaign.”— Gary Halbert If there is one key piece […]
The 3 Key Components of Your Brand Vision and How To Craft Your Brand Vision for Success
Simple Steps To Develop Your Unique Brand Vision Behind every successful business is an effective brand. And every effective brand is built upon the foundation of a strong brand vision. If you are starting out in business, your brand vision may be something about which you already have clarity – or your brand vision may […]
The 5 Rules of Successful Logo Design
The 5 Rules of a Winning Logo Design There are some teams and logos you see, no matter where you are in the world, and you know exactly who they are and what they mean. LeBron James How To Use Logo Design To Your Advantage Your logo design is a key foundation for business success. […]
How to Brand Your Company Like it Really Matters
Learn How to Brand Your Company For Success The keys to brand success are self-definition, transparency, authenticity and accountability. Simon Mainwaring Your Vision, Your Belief, Your Brand Every great company starts with the same basic principles: a great product followed by a vision a belief that you can add something of value to the world […]
How To Grow Your Brand With Social Media
Getting Started – Brand Building With Social Media As a brand marketer, I’m a big believer in ‘branding the customer experience,’ not just selling the service. John Sculley Build Your Brand Long Term With Social Most marketers wonder if it is possible to be successful with social media when only investing thirty minutes each day. […]
How To Build Your Brand Around a Single, Strong Idea
Brand Building and The Power of A Single, Strong Idea Your premium brand had better be delivering something special, or it’s not going to get the business. Warren Buffett Define Your Key Brand Idea The key to every successful business is to do something extremely well and then simply refine the process and do it […]
How to Sell Your Brand In A Sentence
Easy Ways to Sell Your Brand With a Sentence “Branding gives you an exceptionally effective way to broadcast who you are to your target market quickly and efficiently.” – MultiChannel News Hit Your Target with the Perfect Brand Message Today, getting your message across to your target audience needs to be more effective than ever. […]
The Top 7 Branding Mistakes
7 Common Branding Mistakes and How to Avoid Them “Strong brands are built on the basis of sound business practice and a great brand experience. When solid fundamentals are accompanied by a clear, compelling brand proposition and a strong sense of momentum, a brand is likely to increase both sales and shareholder value.” – Peter […]
Why a Great Brand Begins With a Great Story
Branding and Why You Need to Tell Your Story “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” Sir Richard Branson More than Just A Logo Your company brand is more […]
5 Essential Elements of a Successful Brand Audit
What Does an Effective Brand Audit Consist Of? Many business owners are well aware of the benefits of being a recognised brand. Your culture is your brand Tony Hsieh The brand of your company is really nothing more than a set of intangible and tangible things. Consider your brand as a collection of stories, activities, […]
