Recent Posts
The 6 Essentials for Effective Brand Identity
Brand Identity A brand identity describes how a company views itself internally. A clear brand identity unifies an organisation and ensures that everyone within it – shares the same understanding. A coherent brand identity is important as it provides the foundation from which stakeholders communicate and work on a daily basis. A brand identity richly […]
4 Reasons to Choose a Brand Agency
Why you should choose a brand agency for growing business “A business based on brand is, very simply, a business primed for success.” (David F. D’Alessandro) What is a brand agency? A brand agency offers specialist communication and design services. This includes brand strategy, brand design and brand implementation across all media. The ‘brand message’ […]
How to Boost Revenue with a Great Point of Sale
Enhance Point of Sale for Higher Conversions “Courtrooms contain every symbol of authority that a set designer could imagine. Everyone stands up when you come in. You wear a costume identifying you as, if not quite divine, someone special.” (Irving R Kaufman) What is Point of Sale? Point of Sale (POS) is the exact location […]
Brand Management for Small Business
Brand Management to Build Your Brand “A brand is a personification of a product, service, or even entire company.” - Robert Blanchard Brand management starts with a good understanding of ‘brand’. What is a Brand? A brand is sometimes described as making a ‘promise’ (that must be kept). What is Brand Management? Brand management is […]
Brand Marketing : 6 Top Tips to Boost your Brand Online
Brand Marketing Online “A Brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” – Amir Kassaei Brand marketing is a simple statement. It involves two elements : branding and marketing. Branding is the means by which your brand is known and promoted. […]
Digital Branding
How to achieve digital branding success The goal of branding is to create a meaningful dialogue between company and consumer. Digital branding refers exclusively to online brand messages. Audience engagement is the key to establishing a relevant brand in the digital world. What is Digital Branding? In an increasingly ‘online world’, brands must adapt their marketing […]
3 Ways to Boost your Social Media Marketing with Hashtags
What are #hashtags and why you should use them? Hashtags have been in use for some years. Hashtags first came to prominence on Twitter. They are now used throughout the social media landscape, and are particularly popular when sharing on Instagram. Get to Know Hashtags Make use of hashtags in your social media strategy. Smarter […]
How to use FollowFriday on Twitter for Business
What is FollowFriday on Twitter? #followfriday Every Friday, thousands of people worldwide use this phrase in their tweets. What is #followfriday? Follow Friday is an open day. A day to ‘openly’ recommend others. A day to recommend followers to other followers (inside tweets). The idea is to personally suggest people – who you consider to […]
