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A Handy Brand Glossary

A Glossary of Brand Terms “Your premium brand had better be delivering something special, or it’s not going to get the business.” Warren Buffett What is a brand? Your brand is a key to your success. The fundamental importance of branding should never be underestimated. Memorable branding – across online platforms and the offline world […]

Is Google+ for Business Worth It?

At little over a year old, Google+ has struggled to gain a foothold in the social world. Given this state of affairs – is it beneficial to maintain ANOTHER social profile? Haven’t we got enough already? The short answer – Yes. Google+ is worth it. Why? SEO. In terms of organic search engine results, companies […]