Recent Posts
The 45 Essentials to Great Logo Design
“Design is everything. Everything!” – Paul Rand How to Design a Great Logo The following is a list of techniques for designing a memorable logo. This list works as a guideline for designers to question and compare techniques. When creating a logo design, employ as many of these techniques as possible to ensure an effective and […]
7 Top Reasons Why Infographics Work
When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence. Ansel Adams Infographic Design Infographics are a powerful tool that builds communication and promotes information sharing. Infographics are increasing used by businesses to share data in a format that is easily read and shared. Infographics make […]
What Makes A Great Corporate Identity?
An Essential Guide to Corporate Identity “Don’t explain, identify.” (Paul Rand, designer) What is Corporate Identity? Strategic design lies at the heart of an effective corporate identity. A corporate identity design must work both graphically and conceptually and achieve defined goals. It should serve to promote trust and brand loyalty. A fully resolved corporate identity […]
What is Brand Identity Design?
Branding – What is Brand Identity Design? Creative Brand Identity Design “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” (Sir Richard Branson) Need a new brand developed or logo designed? […]
How to Boost Revenue with a Great Point of Sale
Enhance Point of Sale for Higher Conversions “Courtrooms contain every symbol of authority that a set designer could imagine. Everyone stands up when you come in. You wear a costume identifying you as, if not quite divine, someone special.” (Irving R Kaufman) What is Point of Sale? Point of Sale (POS) is the exact location […]
Brand Management for Small Business
Brand Management to Build Your Brand “A brand is a personification of a product, service, or even entire company.” - Robert Blanchard Brand management starts with a good understanding of ‘brand’. What is a Brand? A brand is sometimes described as making a ‘promise’ (that must be kept). What is Brand Management? Brand management is […]
Brand Identity for Business
An Introduction to Brand Identity “So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.” ― Seth Godin What is Brand Identity? Brand identity is the visual expression of a company. It includes logo design, visual symbols, trademarks and other communication […]
A Guide to Brand Communications
Build your Brand with the Right Communications Strategy A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. (Jeff Bezos) A strong brand is at the heart of every successful business. A brand is much more than a logo. A memorable brand needs to […]
Targeted Advertising
Use targeted advertising to grow your business “The odds of hitting your target go up dramatically when you aim at it.” (Mal Pancoast) Targeted advertising is a term much in use today. What is Targeted Advertising? A ‘target’ is a highly defined demographic of potential customers. Marketing actions are designed and strategically delivered to reach […]
Digital Branding
How to achieve digital branding success The goal of branding is to create a meaningful dialogue between company and consumer. Digital branding refers exclusively to online brand messages. Audience engagement is the key to establishing a relevant brand in the digital world. What is Digital Branding? In an increasingly ‘online world’, brands must adapt their marketing […]
