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A Guide to Brand Communications

Build your Brand with the Right Communications Strategy A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. (Jeff Bezos) A strong brand is at the heart of every successful business.  A brand is much more than a logo. A memorable brand needs to […]

Writing for the web: 10 tips for an effective website

Did you know that four out of five people scan, rather than read website pages? Only one in five will read your website pages word for word 1 Keeping this important piece of information in mind, the following web writing tips will help your company to convert website visitors into customers.  1. Think about your audience […]

A Simple Guide to Client Communications

Successful client communications are built upon interpersonal skills that enable web/audio designers to meaningfully exchange with clients during the creative process. The designer serves the client and in turn the wider community by providing timely solutions that ‘get it right’. No design is an island alone but rather exists within a broadcast spectrum – from […]