Recent Posts
Why Logo Design Is A Key Business Investment
Why Investing in Quality Logo Design Is a Smart Decision The principal role of a logo is to identify, and simplicity is its means… Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness. Paul Rand Discover Why a Great Logo Will Grow Your Business Think about the reasons why you buy a specific […]
The 5 Rules of Successful Logo Design
The 5 Rules of a Winning Logo Design There are some teams and logos you see, no matter where you are in the world, and you know exactly who they are and what they mean. LeBron James How To Use Logo Design To Your Advantage Your logo design is a key foundation for business success. […]
5 Signs that You Need A Logo Redesign
Logo Redesigns and When To Consider a Logo Update “I strive for two things in design: simplicity and clarity. Great design is born of those two things.” Lindon Leader First impressions always matter. Your company logo is a visual representation of your business. When people see your logo on your business cards, on advertising material […]
The Key to Establishing a Great Brand
What Makes a Great Brand Great? “Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you.” ― Chris Arnold Great brands have the ability to generate instant recognition amongst consumers regarding your products and […]
The 45 Essentials to Great Logo Design
“Design is everything. Everything!” – Paul Rand How to Design a Great Logo The following is a list of techniques for designing a memorable logo. This list works as a guideline for designers to question and compare techniques. When creating a logo design, employ as many of these techniques as possible to ensure an effective and […]
A Guide to Creative Logo Design
A logo is an investment in your brand. “A logo does not sell, it identifies.” (Paul Rand, designer who developed the first IBM Logo. His clients included Apple CEO Steve Jobs.) A well designed logo is one of the most effective ways to establish your brand. Your logo should create a positive impact on your […]
