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What’s the Right Way to Talk to Graphic Designers?

How to Communicate Effectively With Your Graphic Designer The most important thing in communication is hearing what isn’t said. Peter Drucker From Idea to Winning Result One of the biggest challenges when it comes to graphic design if – getting the idea in your head – to the designer and onto paper effectively. Not being able […]

A Guide to Creative Logo Design

A logo is an investment in your brand. “A logo does not sell, it identifies.” (Paul Rand, designer who developed the first IBM Logo. His clients included Apple CEO Steve Jobs.) A well designed logo is one of the most effective ways to establish your brand. Your logo should create a positive impact on your […]