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The 5 Rules of Successful Logo Design
The 5 Rules of a Winning Logo Design There are some teams and logos you see, no matter where you are in the world, and you know exactly who they are and what they mean. LeBron James How To Use Logo Design To Your Advantage Your logo design is a key foundation for business success. […]
A Simple Guide : How to explain to clients the value of incorporating audio into brand development (in 3 easy steps).
Title: “Content is King”
Oftentimes, clients seek a no-frills explanation regarding the use of customized audio within brand development strategies. Find below a simple guide as to why audio can significantly value-add to identity solutions.
1. Branding is Everything
Branding is the creation of a name / symbol / concept that meaningfully communicates product or service information in simple and direct terms. Brand values represent the core company values via strategic keywords and actions. Brand strategy is the effective delivery of brand message with consistency to achieve a measurable result.
Management is applied directly to the brand itself instead of the product or service.
