“What is difficult is the promotion, balancing the public side of a writer`s life with the writing. I think that`s something a lot of writers are having to face.”
Kazuo Ishiguro

Artists/ musicians often wrestle with the notion of ‘self promotion’. The romance of ‘keeping it real’ as a genuine artist seems in opposition to the fakery, false promise and shiny salesmanship that typifies many self promotion practices.