Social Networking for Business

3 Key Social Networking Strategies To Build Your Business “Networking is an essential part of building wealth.” Armstrong Williams Outbound Marketing vs Inbound Marketing Traditional paid advertising still works – although, social networking has arisen over the past few years as a powerful complimentary strategy. Inbound marketing refers to the practice of offering value (in […]

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​Digital Branding

How to achieve digital branding success The goal of branding is to create a meaningful dialogue between company and consumer. Digital branding refers exclusively to online brand messages. Audience engagement is the key to establishing a relevant brand in the digital world. What is Digital Branding? In an increasingly ‘online world’, brands must adapt their marketing […]

3 Ways to Leverage the Power of Social and Mobile Marketing

How to Connect with your Market in the New Digital Economy “Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.” David Meerman Scott (Author) Marketing has always been at the heart of every small business. Marketing channels are changing greatly as the digital […]

3 Website Marketing Strategies that Boost your Traffic for FREE

How to market your website online for free Marketing is expensive.  Paid online marketing is no different. If you rely upon paid online marketing, your main options include: – adwords (pay per click) – Facebook advertising – professional SEO (paid monthly) Paid website Traffic Can be Costly The purpose of any online advertising campaign is […]

3 Ways to Boost your Social Media Marketing with Hashtags

What are #hashtags and why you should use them? Hashtags have been in use for some years.  Hashtags first came to prominence on Twitter. They are now used throughout the social media landscape, and are particularly popular when sharing on Instagram. Get to Know Hashtags Make use of hashtags in your social media strategy. Smarter […]