Refresh your Website with a Redesign
As a professional web design agency, Roundhouse offers a specialist web redesign service.
Over time, websites require maintenance and redesign to take advantage of new technologies.
- to make a website mobile friendly
- to incorporate a content management system
- to improve visual appeal and branding
- to incorporate additional pages
- to include social media elements and feeds
When should you consider a web redesign?
From our experience, websites generally have a 'lifespan' of around 2 - 3 years. This is primarily due to the rate at which technologies are changing.
1. Website Redesign for CMS
Today the vast majority of websites we design are built using a cms. Content Management Systems offer the user numerous benefits. Foremost amongst these is the ability for clients to easily update their own website. This permits the inclusion of a blog or newsfeed which is vital when it comes to building community, social and SEO results.
Several years ago this was not the case, and our websites back then were usually built using flash or dreamweaver. It must be said that flash is a fantastic program - yet today is struggling for relevance. As many people are aware, flash content cannot be viewed on iPhones or iPads.
2. Website Redesign to be Mobile Compatible
That brings us to mobile technology which continues to advance at an astonishing rate.
Did you know?
Although around 1 in 7 searches are conducted from a smartphone or tablet - the vast majority of websites today are still not optimised for mobile viewing. This amounts to revenue lost.
If a prospect visits a site that is not 'mobile friendly' - they will leave. A competitor's site will be viewed instead. Consider a web redesign if your site is not designed for smartphone or tablet technology or risk losing sales and missing enquiries. An alternative strategy is to a build a mobile mini site and redirect for mobile viewing.
A further reason for a website redesign is to include downloadable content or even an online store. Downloadable content - such as ebooks, reports and more - is highly recommended as a way to build your brand and extend customer service.
3. Website Redesign for Style
Website styling is also subject to fashion, where preferred styles and colours change over time. Although a website should never 'just look good' - meaning functionality is more important than appearance - the visual appeal of any web design is still important.
A site that looks good, fresh and memorable will gain attention. Visitors are more likely to engage with a product or service that has a strong and consistent visual style.
4. Website Redesign to Build Your Brand
Is your brand prominent throughout your website? Your website should not only display your logo but also incorporate your company colours throughout the design. Your company ‘ethos’ should also guide layout and styling to reinforce your brand values.
Be sure to include prominent links to your facebook profile, twitter, and linkedin accounts.
The science of customer conversion - where website visitors become customers - is better understood today. It is proven that consistent calls to action are highly beneficial in regards to lead generation. Calls to ‘Get in the Know!’ (sign up for our newsletter) or ‘Get Started!’ (call us for a free quote) really work.
Like everything in business, web promotion is an ongoing process.
A web design should incorporate and reflect changing and emerging technologies.
Do you need a website redesign? Roundhouse offers a specialist web redesign service. Our web redesigns can retain the best elements of your current website while incorporating new elements and media or alternatively be a whole new start - with a completele fresh design.