Squarespace Vs WordPress - Which is the best choice for your business?
"The choices that we make in our life, indeed determine the kind of results that we experience and the quality of the life that we live." ―Sumeet Jain
To better understand if Squarespace is a better alternative that WordPress, you really have to know what these two are all about.
While on the surface they may appear to be similar platforms, they actually have different features that make them quite unique to one another.
WordPress is more of a content management system, whereas Squarespace is a website builder. Once you tear into both, the dashboards might feel similar because they both use the WSIWYG editors, and they both require you log into the online dashboard via your browser.
So the short answer to whether Squarespace is a good alternative to WordPress is it really depends on your needs.
The purpose of your website will determine which is a better fit for your business, because some WordPress options may be better in the short-term than Squarespace and vice versa.
The following questions should help you to decide the best fit for your company and how each excels in their own way.
What Type of Functionality Will Be Required?
So in order to determine whether Squarespace is a better alternative that WordPress, we need to start with the basics.
Start by writing down what type of website you are going to be building. Next, decide what your website is going to do. Finally, it is important to know today what you expect from the website in the future.
When you come up with the answers and find that you are going to need more than just a static website, WordPress might be the right fit. However, if you are looking to create a stunning website that is all about drag-and-drop, Squarespace is the answer.
There are a number of HTML-based sites that are using Squarespace templates that really are stunning, to say the least. These websites are perfect for displaying the menu of your website, your portfolio, or your clothing store inventory.
WordPress on the other hand gives you a little more flexibility to add a number of features by simply installing a plugin. When you find the needs in advance, you can choose the right platform that will give you the perfect website for your needs, not based on social popularity. That being said, it is also easier to determins you future needs now, because if you have to switch platforms later it could create a real mess.
How Much Flexibility are You Going to Need?
Again, on the subject of whether Squarespace is a better alternative that WordPress, it all comes down to the needs of your business.
When you own a local pizza restaurant and only want to show your customers the latest menu, the Squarespace website is more than enough.
However, if you have a website that teaches others how to rank their websites on Google, WordPress allows you to incorporate a number of plugins to build the exact website you need. Because Squarespace is a privately owned company, you must use their providers. This means that their platform is isolated so only their own in-house development team will produce tools for users.
By comparison, WordPress is more of an open book, which means if you have a need or function you want to incorporate, chances are good that there is a free plugin for that. If you need a simple website without a million features, Squarespace providers could setup your website in a way that rivals some of the best online.
Will You Need to Scale Up Your Website Over Time?
The majority of websites are not typically static, they are maintained and updated frequently, especially if you are always looking for ways to drive new traffic to your site.
It is best to know today what your future plans are for your website because you don't want to get locked into one type of platform and find you are unable to scale things up in the future.
Many people simply assume they need to jump into WordPress because it gives them the flexibility to grow easily over time, basically click a button and you have new theme instantly. It is important to note that Squarespace has features that make it more favorable in unique situations. Perhaps you do live shows on YouTube and at any point could have over 10,000 live viewers, who in turn rush to the website for more information.
Squarespace can handle the load with zero issues, whereas the WordPress site might crash from the huge rush of traffic all at once. In this example, Squarespace makes use of huge load balancing servers which can keep that website stored at several locations and point that rush of traffic to the closest server.
WordPress sites would freeze up because they need to talk to the database. While this is just one example, both platforms have their good features, again, depending on how you plan to scale things up down the road.
So if you intend on only getting traffic when you do a huge live online event, then Squarespace might be a better option. If you are constantly expanding your reach and incorporating new features for your visitors to utilize, Wordpress allows you to keep adding those features with the click of a mouse.
Choose Your Platform To Suit Your Needs
So now you should have a better idea about whether Squarespace is a better alternative that WordPress.
By now you know who the website is being built for, if they are tech savvy, and whether it is a global corporation that needs a landing page or a small home-based business that needs more of a fully functional website. When you visit the Squarespace website, you will instantly be able to tell that they cater to a completely different audience that would be making use of the WordPress platform.
That all being said, it doesn't matter how many global companies that you recognize are using Squarespace, they may be only using the platform as a secondary site for specific needs. The same can be said for WordPress, it all comes down to your specific needs, your plans for the future, and what type of user experience you want to give
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