Don't be Original - Just be Individual

by Saul Edmonds
individuality-web.jpg

‘I don’t want to be interesting. I want to be good.’

- Ludwig Mies van der Rohe (1886 – 1969)

‘Don’t try to be original. Just try to be good. That sounds sort of naive but it’s true.’

- Paul Rand (1914 — 1996)

‘Don’t be Original. Just be Individual.’

- 2011: Roundhouse

Originality vs Individuality

  • Originality has long been promoted as a creative essential.
  • Individuality less so.

Yet, the search for originality is a self conscious one. The artist should serve the medium and idea before serving self.

Originality may in large be considered a weaker proposition than the quest for individuality. Why?

Genuine individuality necessitates a truthfulness to oneself. Truthfulness by definition carries the intention of personal honesty. It is through this process of honesty that creativity becomes less ‘individual’ (about the artist), and communicates more broadly : beyond the individual to the ‘self within’ that defines us all.

The search for individuality may be described as the personal search for universal forms. Archetypes of meaning lie hidden within our works.

Communication : Connection

(Artist/ musician as communicator)

A trust game, where trusting you to be yourself is enough.

Individuality exceeds originality as a creative premise.

In the quest to develop creative works, innovation for its own sake is rarely innovative. Creativity is the slow prize of process.

Each work achieves coherency only within context. A shallow ‘newness’ will always be eclipsed by something true.

Rules are recognised and yet broken in intelligent ways.

A structural framework always remains.

Progress and revolution are best built upon well established truths that speak to us all.


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    When is Bad Music Actually Good?

    by Saul Edmonds
    when is bad music good - web.jpg

    The Critic

    The good, the bad and the (merely) ok - are intrinsic concepts that underscore our work as professional designers and musicians. With an oftentimes brutal assessment of our creations, we determine if a work is to be carefully nurtured in the light of day or darkly buried without remorse in the dungeon/ trash/ delete.

    As creatives, ideas are our stock in trade. We must confront the validity of the good/ bad dichotomy on a daily basis. A careful and confident decision making process ultimately determines client response and work value.

    Critical Thinking

    • The good, the bad and project management.
    • The right answer vs the right process.

    Every designer/ musician makes the call.

    Bad as Prototype : many bad ideas to make one good.

    Negative/ positive notions are most effective when utilized as deductive methodologies.

    It was Albert Einstein who famously said ‘The physicist’s greatest tool is his wastebasket.’

    Process should be prioritized and focused.

    While perfection is never possible, creativity is ultimately an expression of the sum choices that exist between objective and solution. Sets of restrictions frame outcomes at all times. Restrictions create tension. This is challenging and exciting.

    Remember, design strategies are always rough guides (rather than maps).

    • Idealism and idea-ism
    • Don’t stop believing.
    • Design is a process, hyperbola, spectrum and social response.
    • Subject to the vagaries of fashion.

    People change and the world keeps moving. What was once ‘bad’ - can be redefined and invigorated. Assumptions are but timely variables of limited lifespan. Bad is the battleground for the good.

    Quality of communication is the greatest criteria for effectiveness at any given time where music and art is the interface to life experience.


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      Creative Energy : 5 Tips for Creating The Best Day Ever

      by Saul Edmonds
      robot king-web.jpg
      • Energy carries an idea of motion and activity
      • Energy is a source of power. Life is energy
      • Our moments of momentum

      Creative Energy may be described as the concentration applied by an individual to the design and resolution of creative tasks.

      The ‘Best Day Ever’ as a notion is the recognition of a strongly positive event or sequence within a daily narrative.

      Understand your NRG

      In the spiral of increasing productivity, creative energy can become exhausted.

      ‘Chi’ means ‘vital energy’ in Chinese. Chi kung (also known as qi gong) is the science and practice of mastering the vital energies. Meaningfulness and power is achieved by controlling chi / energy. Focus is upon the breath, movement and mind. Creative energy is similarly best served by a disciplined inner and outward regimen.

      Consistency is a Virtue

      A ‘best day ever’ is the reward of desirable circumstance and intention. Use creative energy - every movement of body, every modicum of mind - to reinforce values and actions, and get the most from your day. To a marked degree, chi is a force charged with purpose, direction and positive attraction.

      5 Ways to Use Creative Energy to Create a Great Day

      Turn creative energy to practical use.

      1. Direct your Forces

      Think and speak only of that you wish to happen.

      The ‘Law of Intention’ states that deeply held thoughts and persistent action produce direct results. Attention must therefore be creatively applied. Seek to magnify that which is good and of worth. Remind yourself of your goal. Discipline your mind to focus on outcomes that realize your creative vision.

      2. Happiness is Happening

      Friendship is the root of happiness.

      Real friends are the greatest boon to a happy life. Use creative energy to focus on people. Pay attention, listen proactively and interact with everyone in a great way. It is amazing how much positive energy will come right back to you.

      3. Positive Energy (and Everything Matters)

      ‘A still tongue makes a wise head.’ (English Proverb)

      There are few things more counterproductive than negative thoughts. If you have them, keep them to yourself. Monitor your internal dialogue, seek to minimise negativity and seek to integrate a positive purpose into everything you do. Successful patterns are practised daily. The actions that bring about the most value are those that are fully integrated into every moment of life.

      4. Turn on the Music

      ‘ If I were not a physicist, I would probably be a musician. I often think in music.’ (Albert Einstein) 
Music is provides the space to engage and focus your creative energy. Select what suites your mood.

      5. Get Feedback from the Flow.

      When you are completely focused on your project, you will receive feedback in the form of positive energy. This is a great experience where time ceases to exist and you are alive only in the moment - creating. Get things flowing and find your zone.

      Have a GREAT day!

      ‘Mr. Moon will be shining bright, so the best day ever will last all night.’ (Spongebob Squarepants)


      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        Shanghai Pop Culture Project

        by Saul Edmonds

        The Shanghai Pop Culture Project is worth a look, nice music and a great swag of… well, pop culture from shanghai all presented in a nice flash package.


        Contact Roundhouse Now! 
        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

        Saulke (1).png

        Get to know Saul Edmonds & Roundhouse

        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

        He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

        Saul and his team can help you grow your business and discover new possibilities with :

        • strategic brand design
        • web design & development
        • app design and development 
        • digital marketing 
        • creative engagement 

          Saul Edmonds believes that every project begins with a story. 

          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

          Find out how Saul can help you turn your ideas into reality.

          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

          Phone : +617 1300 727 749
          email : us@roundhouse.cc

          • Learn about our web design here.
          • Learn about our app development here.
          • See our brand and logo portfolio here.

          Connect with Saul Edmonds on Linkedin here or Google+ here.
          Connect with Roundhouse on Google+ here.

          IdN - 100 Issues and still going strong

          by Saul Edmonds

          ISSUE #100… AND STILL GOING!

          Thank you for reading us over all these years!


          Contact Roundhouse Now! 
          Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

          Saulke (1).png

          Get to know Saul Edmonds & Roundhouse

          As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

          He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

          Saul and his team can help you grow your business and discover new possibilities with :

          • strategic brand design
          • web design & development
          • app design and development 
          • digital marketing 
          • creative engagement 

            Saul Edmonds believes that every project begins with a story. 

            Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

            Find out how Saul can help you turn your ideas into reality.

            Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

            Phone : +617 1300 727 749
            email : us@roundhouse.cc

            • Learn about our web design here.
            • Learn about our app development here.
            • See our brand and logo portfolio here.

            Connect with Saul Edmonds on Linkedin here or Google+ here.
            Connect with Roundhouse on Google+ here.

            10 ways to get musically inspired + quotes from those who know

            by Saul Edmonds
            thinking afro man-web.jpg

            Title: Thinking Afro Man by G.L

            The muse is an elusive suitor.

            The siren’s call is heard by few. How do you get inspired when the candle burns but dimly and the world is a busy place?

            Take a selection of directives with some eclectic words from those who’ve gone before- those genuine creatives who beat the odds to produce great work, and in so doing made the world a better place. The right headspace: to make time for music and music for our time.

            plasticbertrand.jpg

            #1 - Get On.

            “But Plastic Bertrand, whoever he was, compressed into that three minutes a bloody good record that will get any comatose person toe-tapping, you know what I mean?.”

            (Joe Strummer, The Clash)

            #2 - Get Loud.

            “Some voices got treble, some voices got bass,
We got the kind of voices that are in your face!”

            (Beastie Boys)

            #3 - Get Away.

            “The earth has music for those who listen.”

            (Shakespeare)

            # 4 - Get Moving.

            “Music is a means of Rapid Transportation.”

            (John Cage)

            #5 - Get to Work.

            “I love the magic of the studio.”

            (Graham Coxon)

            #6 - Get Fresh.

            “I think you have to keep a childlike quality to play music or make a record.”

            (Beck)

            #7 - Get Off.

            “Musically, I always allow myself to jump off of cliffs. At least that’s what it feels like to me.”

            (Tori Amos)

            #8 - Get About.

            “I come from a background of experimental music which mingled real sounds together with musical sounds.”

            (Ennio Morricone)

            #9 - Get Real.

            “Music is my life and my life is music.” (Wolfgang Amadeus Mozart)

            # 10 - Get In.

            “Music and rhythm find their way into the secret places of the soul”

            (Plato)


            Contact Roundhouse Now! 
            Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

            Saulke (1).png

            Get to know Saul Edmonds & Roundhouse

            As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

            He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

            Saul and his team can help you grow your business and discover new possibilities with :

            • strategic brand design
            • web design & development
            • app design and development 
            • digital marketing 
            • creative engagement 

              Saul Edmonds believes that every project begins with a story. 

              Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

              Find out how Saul can help you turn your ideas into reality.

              Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

              Phone : +617 1300 727 749
              email : us@roundhouse.cc

              • Learn about our web design here.
              • Learn about our app development here.
              • See our brand and logo portfolio here.

              Connect with Saul Edmonds on Linkedin here or Google+ here.
              Connect with Roundhouse on Google+ here.

              ROUNDHOUSE - Featured on Design Fridge

              by Saul Edmonds

              The good folk at Design Fridge were nice enough to feature our site (the one your

              ‘re on now) so we thought we’d reciprocate and tell you about them, in their words:

              A bit about Design Fridge taken from their site:

              This is Design Fridge, a CSS and Flash site gallery devoted to bringing you fresh inspiration from the world of web design.

              Isn’t it the same as the others?

              I know what you’re thinking… “not another Web Design gallery!” and I can understand why, the web is riddled with them. But there is always room for one more and with support from you ‘the user’, Design Fridge is going to stand out from the crowd.

              What’s different?

              We aim to make a web designers life easier. We’ve organised the fridge into design trends, like retro or grunge, and we tag the key features of each design. This paired with a clutter free layout makes it simple to find the inspiration you’re looking for.

              Who’s in charge?

              Ultimately… you are! – the designer. You play an important role in the process. You search for inspiration at the start of each new design, and once the projects complete, you are the ones who submit the successful sites for other designer to admire. And we go round and round until we’re dizzy.

              So, go check Design Fridge out … some seriously inspiring web design … nice


              Contact Roundhouse Now! 
              Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

              Saulke (1).png

              Get to know Saul Edmonds & Roundhouse

              As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

              He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

              Saul and his team can help you grow your business and discover new possibilities with :

              • strategic brand design
              • web design & development
              • app design and development 
              • digital marketing 
              • creative engagement 

                Saul Edmonds believes that every project begins with a story. 

                Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                Find out how Saul can help you turn your ideas into reality.

                Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                Phone : +617 1300 727 749
                email : us@roundhouse.cc

                • Learn about our web design here.
                • Learn about our app development here.
                • See our brand and logo portfolio here.

                Connect with Saul Edmonds on Linkedin here or Google+ here.
                Connect with Roundhouse on Google+ here.

                The Sketchbook Project

                by Saul Edmonds
                The Sketchbook Project: 2011

                Contact Roundhouse Now! 
                Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                Saulke (1).png

                Get to know Saul Edmonds & Roundhouse

                As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                Saul and his team can help you grow your business and discover new possibilities with :

                • strategic brand design
                • web design & development
                • app design and development 
                • digital marketing 
                • creative engagement 

                  Saul Edmonds believes that every project begins with a story. 

                  Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                  Find out how Saul can help you turn your ideas into reality.

                  Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                  Phone : +617 1300 727 749
                  email : us@roundhouse.cc

                  • Learn about our web design here.
                  • Learn about our app development here.
                  • See our brand and logo portfolio here.

                  Connect with Saul Edmonds on Linkedin here or Google+ here.
                  Connect with Roundhouse on Google+ here.

                  by Saul Edmonds