Easy Ways to Sell Your Brand With a Sentence
"Branding gives you an exceptionally effective way to broadcast who you are to your target market quickly and efficiently."
- MultiChannel News
Hit Your Target with the Perfect Brand Message
Today, getting your message across to your target audience needs to be more effective than ever.
Each potential customer only will give you a split second to grab their attention, and then they are off to the next website.
Broadcasting your brand message – in a concise and compact sentence - is an effective way to spark interest and get people emotionally involved in your company. Your message should be short – yet inspire potential customer to engage your company, products and services.
"A brand's strength is built upon its determination to promote
its own distinctive values and mission."
- Professor Jean-Noel Kapferer, (Re)Inventing the Brand (2001)
Discover Your Unique Brand Message
A compelling brand message will instantly resonate with your target audience.
Actively incorporate your message across your branding collaterals and website. Add your brand message into the subject line of your e-mails to get a better open rate. A well-crafted and concise sentence about your company will always spark interest.
It’s All About Them
The thing that you have to remember when crafting your sentence is that people need to know is what your product or service is going to do for them.
How will your product affect them positively, and how will it benefit a problem that they currently have? Getting all that information into a single sentence might seem like a challenge at first, but once you find the right words you will see an increase in traffic and referrals over time.
Short n Sweet is Best
Think along the lines of Twitter if you need to draw inspiration from anything. On Twitter you only have 140 characters to get your message out. Alternatively, think of advertising campaigns and slogans that grab your interest and get you emotionally involved. That is the type of branding sentence you must create. This definitely is not an easy skill or everyone would be utilising it's power.
"Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful."
- Sir Richard Branson
3 Easy Ways to Develop Your Brand Sentence
There are three simple brainstorming techniques that will help you craft the perfect brand message.
- First you need to make it emotional and get people interested for their sake. Sell the benefits, the advantages, the true value - and leave off the facts for now.
- Next - you already know to keep it short, so keep trimming it down until it makes sense in just a few words. Less than ten words is the perfect length. Get right to the heart of the message you wish you send to your customers and prospects.
Try to incorporate numbers into the sentence. Informing your buyers that your product will improve their business 80% - for example – is one way to grab attention with numbers.
- Finally, once you feel you have the perfect sentence, see if you can trim it a little more, then get out there and see how effective it is at getting potential customers to stop by your website. Road-test your ‘brand message’ on customers, co-workers friends and family.
Continue to fine-tune your message until you have the perfect combination of words that effectively ‘tells your story’ in a single sentence.
Are You Selling Your Brand With A Sentence?
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