Business Cards Do's and Don'ts

by Saul Edmonds

The Do's and Don'ts of Business Card Marketing

The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
Peter Drucker

How to Get More Business From Your Business Card

Your company business card is a direct extension of your business.

Designed correctly, it can also be a very effective tool for marketing your company and yourself to prospective clients.

During networking seminars, your business card is your one chance to make a great impression. Chances are that each person at the seminar will receive dozens of business cards. If yours doesn't stand out, it either gets filed in a Rolodex or lost in a pile of other cards.

Designing a business card that commands attention is imperative if you want to stay on the minds of potential clients. The three keys to an effective business card are - it should be easy to understand, it should reflect your brand, and it must be professional in design.

Here are a few business card do's and don'ts that could really increase your client base and overall sales:

Business Cards Do's

1. Do Keep Things Simple

There is no need to choose fancy fonts just because they are available. Leave aside the fancy 'hard to read' fonts and focus on choosing a font that looks professional and it easy to read from a distance.

Choose a card stock color that in neutral, and then go with contrasting ink colors that bring out the best in your unique message. Beige or light gray backgrounds look great with a navy blue or black ink. Utilise more colours on your business card only if that is what your industry calls for. Artists or graphic designers use colors to stand apart from the competition and show a creative side at the same time.

2. Do Use the Back of the Card

If you are spending money on business cards, why not make use of the back of the card as well?

The reverse could be used to print your information in another language if you are working closely with a different country. One other way to use the back of the business card is to print a small calendar for the next year on it. That way, the customer can use the card for a full year, reminding them of your company each time they need to check a date or makes plans with the calendar.

3. Do Include Correct Information

Always proofread the business card several times before you send it to the printer.

They are not familiar with the spelling of last names, so take the time to check every word for spelling before signing off on it. Be sure to include all your contact information as well. In addition to your name, address, and telephone number, add your social media profiles, your email addresses, and your website. 

Business Cards Don'ts

1. Don't Be Cheap

Don't try to cut corners by using cheap paper on your business cards.

If the paper is cheaply made, the potential customer will definitely realise it quickly and wonder what else about your company is lacking. Don't give them a reason to think that your services or quality of work is unprofessional. Compare what your competition is using for their business cards and make sure that you spend the money to get a good quality card stock that your information will be printed on.

2. Don't Use Common Clip Art

Common clip art does not translate well to professional print - and may seem less than professional to your customers. If your company does not have a unique brand or logo, use a clear image of yourself on the card. One other option is to pay a service to design a logo for your business, then use it on all your printed materials.

3. Don't Use Outdated Business Cards

Business cards are probably the least expensive type of advertising. If you run out, don't use old cards with outdated information. Spend the money on new cards and pay for expedited service. This is a much better option than simply handing out cards with the information crossed off and written over. 

Take the time to invest in a business card design that is tailored to your business and your brand. A professionally designed business card - used in tandem with a consistent marketing strategy - with deliver you a real ROI. Grow your brand and your business with a quality business card.

IS YOUR BUSINESS CARD WORKING FOR YOU?

At Roundhouse, we understand the importance of making an immediate and professional statement with your business card. Your business card is the cornerstone of your print marketing tools. Talk to us to learn more about how to win more trust and more clients with a tailored business card design.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Brand management for small business.

2. Brand marketing : 6 Top tips to boost your brand online.

3. Why catalogue marketing works.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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5 Top Website Redesign Principles

by Saul Edmonds

Learn the 5 Key Website Redesign Principles for Business

Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.
Herbert Simon

Make Success Your Key Item of Business

Your business website is the face of your company online.

It is a key sales tool.

With regards to your website design - it simply needs to convert visitors into loyal customers.

Even if your company offers the best services or products in your industry, if that message is not communicated to the audience in a clear and concise manner, you will simply lose those visitors to your competition.

The following 5 tips will help in your redesign of your website to allow your company to stand out in the crowd.

1. Avoiding Information Overload

On an average day, people on the internet consume over 100,000 words during their time online. People want to be able to determine quickly if the content on a website is relevant to their needs or not.

Avoid placing large amounts of text on your homepage or the visitor may simply click back and visit another website. Keeping things simple has never been more relevant than in today's world of information overload. The home page on your website needs to be designed in a way that makes it clear where navigation bars are, where contact details are, and how to get to the products they need more quickly.

2. Catering to a Larger Audience

While some individuals like to learn by reading, others have an easier time with videos.

That is why it is important that you have multiple types of content on your website - from text, info graphics, videos - to brochure, catalogues, testimonials and ebooks. Let your visitors will choose which is best for them and utilise the information. Make it easy for people to learn more about your products and services - in a way that suits them personally.

3. Limit Talk About the Business

If you focus on telling your potential customers why you believe your business is the best, why you offer the lowest prices, and why you are considered a leader in your industry - you have the possibility of turning off the majority of your new visitors.

The key to eliciting a strong customer response is highlighting relevant information that shows your customer exactly what benefits you offer. By reaching your customer on an emotional level, you are more likely to get the desired response.

4. Leading Your Customer to the Checkout

While many customers will go right from a product page to your checkout, some others are not there to buy right now.

The key to getting them to return at a later time and make that purchase is by encouraging them to take action in another way. Signing up for a video demo, joining a mailing list, or subscribing to the newsletter are all ways that will eventually lead to your checkout.

Give your visitors reason to stay on your website and interact with you, this way they can be reminded at a later time to come back and shop.

5. Guiding Your Customers

Once a potential customer arrives on your website, they will begin looking for information that is relevant to their needs. They need to know what to do next or chances are they will be gone very shortly.

Your website must provide a clear path in which the buyer can easily navigate by giving them call to action buttons that encourage certain actions.

The first thing your website must do is steer the customer towards education about your business. From there, send them to where they can take further action. The navigation bar on the website plays a key role in keeping the custom informed as to the next step in the process. If a customer adds an item to the cart, the navigation bar should offer them the opportunity to compare similar items in your store.

These simple web redesign tips will allow your customers to get the most out of their visit to your website. The key here is to increase conversions, grow your brand and work to serve your customers for the long term.

IS YOUR WEBSITE WORKING FOR YOU?

At Roundhouse, we understand that a high performance website is key to growing your opportunities online. As technologies change, websites must be upgraded to take advantage of emerging trends. Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. The design studio advantage.

2. A guide to our quality web services.

3. What is brand identity design?

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

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6 Key Elements Every Business Website Should Have

by Saul Edmonds

6 Elements Of An Effective Business Website

Good design is good business.
Thomas J. Watson

Discover How An Effective Website Will Grow Your Profits

Regardless the size of your business, if you don't have a website you are never going to compete with the giants in your industry. If your company does not have a website, you will not be taken seriously with consumers. Once you have a well designed website, you can now compete on a global level with your competition.

Consider these 6 key elements to make your website stand out from the crowd.

1. The Power of the Review

You might be surprised to know that over 85% of shoppers actually read those reviews they see on product pages, This is one of the reasons that Amazon is such a successful website. Buyers simply want to hear what other shoppers have to say about a product before they put down their hard earned cash.

Take the time to implement some type of review or testimonials page on your website so shoppers can share their experiences with others. This will not only increase interaction on your website, it will increase sales when new buyers see those reviews.

2. Connecting Socially With Customers

More people who are online spend a significant part of their day on social media sites. They love to find content online that they can share with their inner circle of family and friends. If you do not have any social media buttons on your website, you are losing out on a great opportunity to grow your customer base quickly.

When a shopper is looking at something that intrigues them, they only need click a share button for it to instantly appear on their social news feed. That is now a referral for their inner circle to read and possibly visit. Implement those buttons on your website and your visitors can instantly share your product pages with their inner circle. Those new eyes on your products could turn to loyal customers overnight.

3. Makes Things Easy to Look At

Consumers are used to visiting websites where they can interact before buying. Take this as a sign of something you must incorporate into your content if you want to keep your followers engaged.

Place infographics, videos, or high quality images on your pages so your visitors can interact before they buy. Allowing a person to click an image to see a bigger higher resolution image will allow them to more easily make that buying decision.

4. Remove All That Clutter

If you want a person to buy from your website, they need to be able to check-out without having to deal with one barrier after another.

This means that when a person puts something in their shopping cart, they should be able to pay right away. Too many website owners think this is the time to ask customers for a username, password, or get them to sign up for a newsletter. Do that after the person has paid, not before they even open their wallet. Once the person has made the purchase, then you can email them for more details.

5. Relevant and Fresh Content

If you want to keep traffic flowing to your website, you have to keep your content fresh and relevant.

Update your product pages frequently, and take the time to create pages that offer your buyers helpful tips and tricks within your industry. These pages can be added to frequently, allowing the search engine spiders to crawl your pages more often and raise you in the organic search result pages.

6. Your Contact Information

You might be surprised to hear that an alarming 60% of websites have no contact information on the homepage.

Even if you do not have a physical storefront, you must have your email address, telephone number, and contact name somewhere on the homepage. Lacking this information will only cause your website to lose credibility with customers. Take the time to make that information easy for the customer to see, that way even if they don't need it, they know they have it close by.

Make a Plan for Success Online

Regardless how big your company is, your website allows you the chance to be able to compete globally with those large corporations.

Don't lessen the chances of getting sales by forgetting to implement these simple tips for gaining customer confidence and growing your client base.

IS YOUR WEBSITE WORKING FOR YOU?

At Roundhouse, we know that a high performing website is a key business investment. Build your brand and grow your profits with a tailored web solution that is dedicated to the needs of your customer. Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 7 Top reasons why info graphics work.

2. 7 Top tips for a highly converting website design.

3. The 6 essentials for effective brand identity.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

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Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

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11 Reasons Why Your Website Isn't Working

by Saul Edmonds

11 Reasons Why Your Website Isn't Selling (As Effectively As It Could Be)

Sales are contingent upon the attitude of the salesman - not the attitude of the prospect.
W. Clement Stone

Less than 10 Seconds To Impress

Recent studies have revealed that a visitor to your website will decide within the first ten seconds if they want to stay around or not.

  • If people find something of interest, they will increase the time on your website.

In a world where seconds count for everything, you have to make the most of your website so your visitors are staying longer.

Avoid these 11 problems on your website and you have a better chance of increasing traffic and engaging visitors.

1. Visuals of Low Quality

The content on your website may be written well, but if the visuals are low quality, visitors will not stay for long. A high quality image attracts attention and gives the appearance of authority and professionalism. 

2. Zero Testimonials and Reviews

If you have no testimonials or reviews on your website you are missing out on a key opportunity to gain customer trust. Telling your customers a product is exceptional means nothing, they want to hear it from an impartial third party source first. 

3. Poor Choice of Colours

The colour scheme of your website can definitely have a key impact on traffic and sales. If your color scheme is too loud or distracting, your business may appear to be less than professional. Too boring and dull, you lose interest from visitors. You have to find that happy medium to keep sales coming in.

4. Information That is Outdated

Nothing loses customer interest more than seeing information on your website that is dated. If the copyright information at the bottom of your page says 2007, it might be time to look over your website for areas that need updating. New and fresh content can have a big impact on the visitors to your website.

5. Making Items Hard to Find

How can you sell anything if the potential customer can not find it? The links on your home page need to get people to the items they are looking for quickly. The longer it takes them to find items, the better chance they go to your competitors.

6. Not Mobile Friendly

Now might be the time to open your website on your smartphone and see how easy your buying experience is. If you cannot navigate the site easily, chances are the growing population of buyers who shop with their phone cannot either.

7. Contact Information Hidden

When a potential customer arrives on your website, they like to know they can reach the website owner quickly with questions or concerns. You may be familiar with the feeling of when you shop in a retail store - and all the sales associates seemed to have vanished. Live chat, contact info on home page, and your telephone number clearly visible - are all valuable ways to increase buyer confidence.

8. Focus on the Customer

There should be sections of your website dedicated to answering the needs of your buyers. A FAQ page is the perfect way to let the visitor feel their concerns are addressed, without them having to search around for information. If the information they need is readily available, they will feel like a valued customer.

9. Sign-Up Information

If a customer must sign-up at your website before they can purchase anything, you are placing an unnecessary hurdle in the way of sales. Most people already associate these tactics with the arrival of spam mailing in the future. 

10. The Autoplay Feature

If a customer arrives on your page and is met by videos or audio that plays the instant the page opens, they will more than likely hit the back button and disappear forever. Turn off the autoplay and give the customer the choice to turn it on if they really want that information.

11. Incredibly Slow Load Times

Digital technology has made it possible for customers to get the information they need instantly. If they arrive at your website and have to wait for the pages to load, they will grow impatient very quickly. Don't expect a visitor to wait longer than a few seconds or they will leave your website. If you can find ways to lessen the load and quicken up the speed on the site, you have a better chance of keeping customers on your website.

IS YOUR WEBSITE WORKING FOR YOU?

At Roundhouse, we understand that online marketing begins with an effective website. Your website is the cornerstone of your brand and your business online. An effective website - that converts visitors into customers - is a key business investment. Please call us today, if you want to learn more about how the right web solution will deliver you a measurable ROI.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified web designer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. The Top 7 branding mistakes.

2. 5 Signs that you need a logo redesign.

3. Top tips for choosing and buying a great domain name.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

Top Business Gift Ideas for Clients and Colleagues

by Saul Edmonds

Perfect Christmas Gift Suggestions for Your Customers, Clients and Co-Workers

When you give up yourself, that's when you will feel the true spirit of Christmas. And that's giving that's serving others and that's when you feel fulfilled.
Joel Osteen

Give to Receive

The holiday season provides your company a very unique opportunity to strengthen relationships that you have with your valued clients.

One of the reasons it is important to give these clients a holiday gift is that it helps to keep the name of your company fresh in their mind.

These holiday gifts do not need to be expensive, it really is the thought that counts this time of year.

If you want to stand out from the crowd, avoid giving the traditional holiday executive gifts like gourmet gift baskets, and try a few of these creative ideas so your clients remember you and your gift much longer.

Make it Personal

Try to get an idea of the hobbies or things that your client likes to do when they are away from work.

Theme the gift around this idea and then take it to be engraved with their name on it. This really shows the client that you put some thought behind the gift. If they happen to be a fan of golf, purchase personalised golf tees or have a golf shirt embroidered with their name over the pocket. If you opt for gift cards, be sure to put a personal note in the greeting card with the gift card so it stands out more.

Gifting the Experience

While giving your client a holiday gift is a great idea, try giving them something that they can enjoy with their family or close friends.

Giving tickets to the opera, ballet, or local sporting events, the perfect way to let the client relax during the busy holiday season with people they love. They will definitely remember your generous gift each time they are reminded of the great time they had that day.

The Donation to Charity

What do you give the client who has just about everything? You make a donation to yours or their favourite charity on their behalf.

Once you make the donation, send the client a handwritten letter with details about the donation. When you take the time to give in this way, your client will immediately connect and respect you for doing something so generous. They may even place your thank you card in a prominent place in their office, reminding them every day of the kind gift you sent them.

The Useful Gift

While many holiday gifts last for a few days, nothing will get your point across more than a gift your client can actually use throughout the entire new year.

An executive pen, business card holder, or personalised stationary, all gifts that are both useful and long lasting. They will be reminded of you and your company each time they use the item.

The Group Holiday Gift

If you happen to work very closely with more than one person at that organization, buy a holiday gift for the group.

A large gift basket with a huge variety of items will be much more economical than buying a dozen individual smaller gifts.

The Handwritten Note

Just remember that the note that you write and insert into the gift is often more important than the gift itself.

This little message in your own writing will show your client that you took the time to do something nice for them this holiday season. That small amount of time it took to write the letter will not go unnoticed.

Be Sure to Send the Gift Early

The week of Christmas is the worst for the Post Office. make sure your gift arrives a few weeks before Christmas so they aren't opening it on New Year's Day instead.

By sending it early, you avoid the chance of it getting lost and you do not have to pay any additional shipping to ensure it gets there before the holiday. Remember, don't send too early or you lose the effect of the gift.

ARE YOU GIVING PERSONALISED GIFTS THIS YEAR?

At Roundhouse, we understand the importance of connecting with people on a 'one to one' basis. If you are looking for innovative and personal gifts for you business network, why not contact us to discuss some unique and affordable ideas? Our talented team of experts will work closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified designer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Why a great brand begins with a great story.

2. 4 Ways to split test your website and increase conversion.

3. Brand reputation and the difference between your business and your brand.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

3 Ways to Keep Up Productivity Over the Holidays

by Saul Edmonds

3 Simple Ways to Maintain Productivity at Christmas

Each minute is a little thing, and yet, with respect to our personal productivity, to manage the minute is the secret of success.
Joseph B. Wirthlin

Easy Ways to Get Things Done Over The Holidays

The holiday season is a time of the year when everyone in the office is looking forward to time with family, time away from work, and some well needed rest.

However, one of the problems that is just part of the holiday season, is employees experiencing a significant drop in productivity.

In one alarming yet revealing study conducted by CareerBuilder, it was shown that over 50% of employees sneak in holiday shopping while they should be working. Whether on their smartphone or computer, shopping for the holidays rather than working can seriously impact the overall productivity of the business.

While employers understand that their employees are certainly distracted this time of year, companies need to find ways to help keep the focus during this time of year.

Here are three simple things any business owner can do to keep up that productivity throughout the long holiday season:

1. Using the Holiday Season to Your Advantage

Just because the holidays are fast approaching doesn't mean the employer has to roll over and accept the decline in overall employee productivity.

Use the holidays as a way to increase productivity in a fun way.

Why not offer tickets to local sporting or cultural events to the employee who can reach or break a certain sales goal? Or energise the entire sales force and offer quality gift certificates to their favourite shopping centre. The small price of the gift will be nothing compared to the overall increase in all the work force.

2. Encourage Teamwork at the Workplace

This time of year is very stressful for your employees.

They are dealing with working all day, then thinking about finding time to buy holiday gifts and spend more time with the family. All those family obligations can really impact how well an employee can function this time of year.

Stack on top of that a monthly goal that needs to be met, and the stress could actually cause workers to have difficulty even focusing at work.

Use the power of the team to help lessen the stress level and increase productivity at the same time. Break up the employees into small groups, and then make the goals weekly, much smaller than one big monthly goal. Each time a sales team meets or exceeds that weekly goal, reward them with a dinner or bonus to help alleviate some of that holiday stress.

When the sales force feel they can lean on others in the group, it will help them to better cope with their family issues and the upcoming holiday obligations.

3. Giving Employees Time to Recharge

You might be surprised by how much a little relaxation can go in helping increase the overall productivity in the workplace.

During the holidays, an employee probably has more going on than you will ever know.

Dealing with the in-laws coming to stay, declining health of parents, or the stress of trying to make ends meet this month, are all reasons a person will gladly welcome some downtime.

Encourage your employees to take part in an extended coffee break where new coffees or teas can be offered to calm everyone's nerves. Give the employees an afternoon each week where they can leave early and get a jump start on their holiday shopping. If the workplace becomes a more comfortable place, the productivity will certainly rise. Employees will not only be grateful for the time off, they will reward the employer by working harder when they are on the clock.

The bottom line, your employees will work more effectively when they are energised.

The holiday season should be a time of being grateful. Understanding the personal commitments of your employees - and giving them the time they need to lessen the load that they are carrying this holiday season - will certainly go a long way.

HAVE YOU GOT A STRATEGY IN PLACE TO MAINTAIN PRODUCTIVITY THIS SEASON?

At Roundhouse, we strive to work in a co-operative and collaborative way to achieve your goals. We tailor our systems to work with you and your team. Our goal is create precisely what you need to grow your business. 

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 3 Ways to build customer loyalty.

2. How to achieve more with less when marketing your small business.

3. The 45 essentials to great logo design.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

5 Great Ideas To Inspire, Amaze and Delight Your Customers at Christmas

by Saul Edmonds

5 Great Ways to Delight Your Customers This Christmas Season

Christmas makes me happy no matter what time of year it comes around.
Bryan White

A Happy Customer is a Key Business Asset

Your job as the owner of your company is to figure out how your business can attract more sales this holiday season.

The months leading up to January are the months where many companies make the majority of their profits for the entire year. Up to 40% of a small business income can be generated in the final two months of the year.

If you are wondering how you can get more of those sales, here are five techniques that will boost both awareness and sales this holiday season for your business.

1. Giving Them What They Want

If you want a customer to shop with you, exceed their expectations this holiday season.

Give them what they want and more, offering one of a kind promotions and sales events that are spread out over the months leading up to the new year. Begin launching your deals right during October, and continue doing so right up to the last hour.

As the final week of holiday shopping approaches, give those last minuet shoppers exactly what they want, free or overnight shipping options. 

2. Appreciate Your Customers

During the upcoming holiday season, you have a unique opportunity to thank your customers for their continued support all year.

These customers have help you grow and thrive, and now is the time to show them how much you appreciate their business.

Send your customers a hand written holiday card, or send them a direct email message that is not a canned form letter. Surprise your customers will a special promotional code that is exclusively for them. Create a video of your employees saying thank you, and post it across all your social media profiles. The next time they make a purchase, surprise them will a small gift as a gesture of appreciation.

3. Sneak Peek for Valued Customers

Who doesn't love being part of a secret?

The next time you are rolling out a new product or service, create some added buzz by telling your valued customers first.

Either let them know they have first shot at the new product, or that you will be offering them a period in which only they can buy the merchandise before it hits the global market. Letting your customer feel exclusive can really go a long way in promoting loyalty for the upcoming year.

4. Give a Holiday Party

While most people are already accustomed to the idea of parties during the holiday season, plan something special for your customers this year.

Send invitations to all your best customers. This is a great opportunity for them to interact with your staff, and although most will not come, the invitation alone will not go unnoticed.

This can help to put a human face to your business, and give your customers the ability to bond with you on a more friendly level. 

5. Giving Customer Satisfaction

Take into consideration that throughout the year many of your customers have been providing feedback about your service and products.

Customers either voice their concerns on the phone or through social media outlets. Take the time to let these customers know that you not only hear their concerns, you are making an effort to address them.

Whether you have updates or improvements for a certain service or product, announce it to customers as a result of their feedback. Let them know they had a hand in the change, and encourage them to try the product again at a significant discount. If they have previously purchased the item and you made changes to improve, give these customers the chance to try and comment whether or not the improvements were effective.

Make the Most of Christmas This Year

During the months leading up to January, you have a very small window in which to dazzle your customers. If you want the new year to be your best year ever, you have to finish this year on a high note.

The one thing that all customers like is appreciation for their business and their feedback.

Making sure that you connect on a more personal level with your customers, will go a long way towards gaining their loyalty. Taking the time to go that extra mile this Christmas will have serious positive effects on your business long-term.

ARE YOU INSPIRING YOUR CUSTOMERS THIS CHRISTMAS?

At Roundhouse, we believe that satisfied customers are at the heart of every successful business. We get to know what your audience wants and work find new ways your business can deliver even more to the only people who matter - your customers. Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How mobile websites boost sales.

2. The key to establishing a great brand.

3. 3 Ways to build customer loyalty.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

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5 Ways to Increase Brand Awareness This Christmas

by Saul Edmonds

5 Great Ways to Boost Your Brand Awareness This Christmas Time

Quote: I will honour Christmas in my heart, and try to keep it all the year.
Charles Dickens

Grow Your Brand Awareness To Grow Your Sales

As the holidays continue to get closer, now is the time to focus on planning so that the 4th quarter is the most profitable for your business.

Regardless how many weeks are left in the holiday season, planning is the key to ensuring your brand has a successful rise in sales as the year comes to an end.

Finding ways to stand apart from the competition might seem like a challenge, here are some ways to boost your brand awareness and your sales as the holiday nears.

1. It's All in the Planning

If you aren't taking time to plan for all those strategies you have in place, you aren't going to be able to implement them as the weeks get busier.

Stay committed to the process. Take the time to map out exactly what you are going to do and what results you expect to reach.

Make certain the marketing and sales teams clearly understand what metrics need to be put in place so that your brand can continue to grow through December.

2. Grow Your Inventory Now

Nothing can be more frustrating than running out of inventory when the rush of holiday shoppers hit your store. The best time to stock up on inventory is now, this way if there is any issue with shipping or deliveries. you still have time to correct the problem. Now is also the time to hire extra help to keep up with the holiday demand. Those employees will be able to help you to move product and keep close eyes on merchandising or buying.

The holiday time can be quite hectic, the better prepared you are for the rush the more successful your brand will be.

3. Utilise All Possible Channels

With the huge rise in online traffic during the holiday season, to make certain your brand capitalises - you must market across multiple channels.

If you already have an effective off-line campaign, make certain to spend time working on your mobile and website marketing strategies.

The key to ensuring your brand has a successful holiday season is to cast a net wide enough to grab the most fish out there. The more channels that you can use to get your unique message out, the more potential visitors you can turn into loyal customers.

There are many agencies who specialise is multi-channel marketing, so if this is not your expertise, know there are professionals ready to help you get your sales to the next level this holiday season. 

4. Optimising Your Website

Now is the time to make certain that your website is optimised for getting the most traffic possible.

Ask your web developer to check if your website is able to handle excess traffic this season without slowing down the user experience.

Visitors today are used to getting their information at lightning fast speeds. If they have to wait for pages to load, they will just shop at your competitors website and never return.

You only get one chance at convincing these buyers to stay with you, so make sure your website is properly optimised so the consumers can find what they need and checkout in a timely manner.

5. Choosing the Right Message

In order to stand apart from the competition this holiday season, your brand message has to be crystal clear.

Are you focused on providing exceptional customer service, will you meet or beat any advertised pricing, or can you guarantee delivery right up to the holidays? Choose your message carefully, then be sure that everyone on staff lives that message throughout the busiest time of year.

If you want your brand to become recognised by that message, you must be willing to commit to it for the long haul. If your company is focused on doing whatever it takes to ensure on time delivery of all orders, you will become known for following through on your promises.

Word spreads fast, especially around the holidays, when things get closer to crunch time.

Make this holiday season one where your company brand rises to the occasion.

The combination of social media marketing, a fully optimised website, and a unique brand message will set your company apart and reach more customers across the globe.

IS YOUR BRAND STRATEGY IN PLACE THIS CHRISTMAS?

At Roundhouse, we take the time to understand your business and your brand. We get to know your brand message, your story and your niche customers. Our talented team of experts works closely with you to create precisely what you need to grow this Christmas season.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to boost revenue with a great point of sale.

2. 6 Keys to brand strategy development.

3. Top 5 creative tips for the artist musician.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

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4 Cost Effective Ways to Market Your Brand This Christmas

by Saul Edmonds

4 Cost Effective Ways to Optimise Your Brand Marketing This Christmas Time

He who has not Christmas in his heart will never find it under a tree.
Roy L. Smith

Build Brand Recognition This Christmas

It seems this time of year companies across the world put all their focus on finishing the year strong as far as sales goes.

The holiday season can be key to company revenue. If you are not incorporating effective brand marketing techniques this time of year, you may be limiting your potential earnings.

Social media and internet advertising present the business owner many unique opportunities to grow their brand.

Here are 6 of the most popular techniques for getting more brand recognition this busy buying holiday season.

1. Focus on Mobile Strategies

More consumers than ever this holiday season will be shopping and making purchases with their mobile device.

Users are now comfortable using their smartphones to make purchases, and the convenience of buying items anywhere is a plus. Many savvy shoppers are also utilising their phones to score discount coupons that can be scanned right at the register while shopping in their favorite stores.

You must find creative ways to get your brand and your message to the masses by way of mobile marketing.

Consumers not only want the best deals, they want them instantaneously.

Use this as the guide to building an effective mobile campaign that focuses on coupons and special offers that the competition in not in position to offer.

2. The Power of Real-Time Marketing

Being able to capitalise on real-time marketing means that current trends can be incorporated into your branding messages.

These messages need to be creative, timely, and appealing to buyers or you miss the mark here.

The holiday season gives you a great opportunity to incorporate current trends, holiday themes, and your brand, into one creative campaign. Automate the process as best you can so you can allow the customers to share the content with their friends while you focus on moving merchandise quickly.

3. Focus More on Social Marketing

Your social media efforts need to be compelling this holiday season to encourage the power of sharing with your fans and followers.

Not only can you get real-time feedback as to the quality of your promotion, the word can spread like wildfire if the consumers see a great deal. They have no trouble sharing the message with their inner circle, growing your circle of customers rapidly.

If your content is relevant this holiday season. the social media audience will respond with their holiday spirit. Don't try to push products because it is the holidays, fill a need by telling your fans your products are the perfect solution to a problem, and the holiday spirit will take over.

4. The Power of Influence

It is important that your marketing efforts incorporate good old word of mouth advertising.

Your audience is more likely to respond positively when they see a friend or coworker already using your products. Use social media to get feedback from customers who have already utilized your services this year, and find a way to encourage them to share that message with their inner circle of followers and fans this holiday season. Your message will be met more receptively when sent from a close friend.

5. The Seamless E-Commerce Process

If you can monetize all of your marketing channels, you stand the best chance of leveraging your brand during the holiday season.

To do this effectively you have to drive each customer to the product and let them make the purchase. The process needs to be seamless from the marketing campaign to the website, to the shopping cart. There are several payment platforms like Apply Pay and PayPal that allow you monetize your social media profiles too.

If you make it easier for a person to purchase across all your advertising campaigns, you stand a better chance of having a huge selling season this year.

6. Learning to Properly Plan Ahead

With all these tips you now have to effectively market your brand this holiday season, the key to making it work is to plan accordingly. No technique is going to be effective without the right amount of planning, so even if the holidays seem far off, plan today so the process is easier when that busy season gets here.

Test all your campaigns before you launch them so all the checkout processes work and you don't leave any money on the table.

Now is the time to test everything and get your plans clearly laid out.

ARE YOU OPTIMISING YOUR BRAND MARKETING THIS CHRISTMAS?

At Roundhouse, we focus on your brand as the key to every marketing initiative. We work to understand your brand message and tell your story to an engaged audience. Increasing brand awareness can add revenue to every business. Talk to us to learn more about how seasonal brand marketing can increase your business opportunities.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Why social media is good for business.

2. 4 Reasons to choose a brand agency.

3. A guide to creative logo design.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!
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Top Networking Strategies for the Holidays

by Saul Edmonds

Holiday Season Networking : Learn How to Make It Work For You

'Unless we make Christmas an occasion to share our blessings, all the snow in Alaska won't make it white.'
Bing Crosby

Tis the Season to be Jolly

Have you considered hosting a holiday party for your business network and associates?

Hosting a holiday party can mean more than relaxing over drinks and food with your co-workers and clients.

Holding parties can help bring entrepreneurs a new way to network with others and grow strong relationships. The majority of business owners think that networking can only be done successfully if you utilize the traditional methods like business referral groups or participating in local Chamber of Commerce events.

Think about it though, how much more easier it is to open up to a new contact while enjoying times at a holiday party? This type of social event is no pressure, allowing you to network with those people who are outside of your business. At these parties you can share a friendly conversation and easily introduce yourself to a new contact. 

In order to get the most out of using the holiday party for networking, try to keep a few of these things in mind:

Take the Time to Be Prepared

Just because it is a more informal type party, don't head over there without doing the same type of preparation you would for any other networking event.

Take the time to try and learn all the names of the people who will be at the holiday party that you want to speak with. Take a little time getting familiar with their job title and some of the recent accomplishments that they have made. Social media is a great platform to be able to learn more details about a person in the shortest amount of time. Usually the Facebook or LinkedIn profile will give you all the information you need to be able to strike up an intelligent conversation and break the ice at the party.

Asking Better Questions

Take your lead by asking them questions that focus on them first, allowing you to easily work your way to more important issues later.

Start with questions like, How did you get involved with that company? What were the biggest challenges you had to overcome? What one quality would you say was able to help you to succeed as great as you have?

Remember, when you ask better questions, you get better answers.

Having Relevant Topics Ready

Each executive that is at the party is already thinking how to increase profits next season. Have a unique idea that you think could increase profits in that industry ready to toss out there at the right time. Introduce the information in a casual way, but don't go into too much detail.

Give them the chance to think about what you said, and if they think it could help them down the road, they have your business card now in their pocket.

Consume Wisely

This is a holiday party, and most guests are relaxing with alcoholic drinks after a long year of hard work. Don't get caught up in that;  just grab a juice or water.

Approaching new potential clients is all about first impressions! 

Stay Confident and Positive

Tell yourself before the party that everyone there is just like you, there to have fun and relax. Remind yourself of all the accomplishments you made this year, and try to weave them into any conversations. 

The Party is Just The Beginning

This holiday party should not be the last time that you speak to this business contact.

Your goal here is to spark up a conversation, and somehow leave the door open for future communications. Think of creative ways that you can follow up with the potential client at a later time. The endgame is to eventually meet with this person again one-on-one where you can discuss business on a more professional level.

This is a party remember, so try to balance the line of fun and professionalism, all the while looking for ways to connect with this person again.

Follow a few of these unique networking strategies at your next party and your customer base should start growing nicely next year.

ARE YOUR MAKING THE MOST OF YOUR BUSINESS CONNECTIONS?

At Roundhouse, we understand the importance of genuinely connecting with customers and prospects and providing a real service that is dedicated to helping people succeed. If we can assist you with any information that will help to grow your business and professional opportunities - please get in touch!

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified business expert.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Top 5 tips for busy bloggers.

2. How mobile websites boost sales.

3. The key to establishing a great brand.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to our Email Newsletter here.

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

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Discover Why Storytelling Leads To Business Innovation

by Saul Edmonds

How to Boost Customer Engagement With Storytelling

“If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.” - Annette Simmons

The Power of Storytelling

A powerful way to develop creative solutions is with storytelling. 

Today companies are looking for ways to solve problems using creative processes. Creative storytelling offers significant benefits to every company. This process is not only much more rewarding for everyone involved, it actually produces more innovative and longer lasting results. 

Here are just a few of the reasons why storytelling can help your company to develop collaborative solutions that deliver a genuine return on investment.

Creativity and Ideas Generation

Creative thinking in business yields measurable results. 

A culture of creativity within an organisation fosters idea generation and nurtures innovation.

A co-creation process involves more people, which in turn generates more ideas. These people can include employees, customers and the wider community. Ideas that are developed within this group inform the story behind your business and your brand. Make use of the experiences of these people to formulate your company story and include useful lessons. This will help define the broader picture of which your business is a part - and determine new ways you can serve and deliver increased value to others.

Telling your story is about sharing your values, beliefs and providing real benefits to every customer.

Use Storytelling To Grow Your Business

Grow your business strategically with story telling.

Include within your story a common problem, then continue the story to identify solutions that resonate with your target clientele.

When you create a story that is compelling to visitors on your website, your allow your customers to envision a solution on their own. When people are inspired by a story or presentation - there is a realisation of how to solve key issues on their own or with your help. These stories simply create new ideas in the minds of your audience. This opens the door for them to new and exciting realities and possibilities. 

From Idea To Story

The key to maximising storytelling is turning a simple idea into an action. 

The story that your company tells must clearly show your audience how you address their particular issue or problem, and then assist with a targeted call to action that deliver a total solution. 

The rewards that follow form part of your story. 
This is how you make the story of your audience part of your story too. 

Too many companies are simply selling a product or service - and expecting the consumers to make the connection on their own as to how these will solve their particular problem. Taking the time however to incorporate storytelling into your marketing can explode your return on investment in just a short time. 

As a business owner, is it valuable to understand that your products and services cannot solve the needs of your audience unless you tell them first.

Storytelling gives you the unique ability to connect your services to the needs of the buyer. This is how creating a unique solution with storytelling can transform your business and the lives of your customers.

ARE YOU TELLING YOUR STORY?

Roundhouse has been providing brand development and marketing services since 2001. We believe that every effective brand marketing campaign begins with a story. We can work with you to help to define your story and share it with your audience.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified online marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. A Handy Brand Glossary

2. 5 Signs That You Need A Logo Redesign

3. A Guide to Brand Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

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We can help you succeed online.

How To Build Success With Content Marketing

by Saul Edmonds

Why Content Marketing Should be at the Heart of Your Online Marketing Strategy 

“Content marketing is all about telling a compelling story.”

- Joe Pulizzi, Content Marketing Institute

Smarter Content Marketing

There is a shift taking place online.

Online marketing is undergoing a transformation.  

Not long ago, search Engine Optimisation was a key method to drive targeted traffic to websites. Companies utilised SEO techniques to rank higher in the search engines. Recent Google algorithm updates significantly have changed ranking factors. However, older SEO techniques that used to work - that relied primarily on link building using low quality content -  have ceased to be effective. Many websites are literally falling off the top pages in the organic search results. 

From this - a new type of marketing has emerged.

Today, the most effective way to market your business website is via content marketing. 

What is content marketing?

In a nutshell, content marketing involves such activities as regular blogging and content updates across social channels. It involves the creation and distribution of relevant, targeted information for your niche audience. The goal is to engage customers long term and motivate positive action. 

Here are just a few of the reasons why content marketing should be at the heart of your online marketing strategy. 

SEO Has Changed

The SEO strategies that were effective only a few years ago are no longer getting the desired results for businesses. The latest rounds of algorithm changes have seem to have placed less relevance on low quality articles.

Websites that achieve results in the search engines are doing so by utilising high quality and relevant content as the secret to their success. Content marketing is now the focus of most SEO campaigns designed to get the websites to the first pages of the search results for a variety of key terms.

Aim to Engage Your Audience

More people than ever before are utilising mobile devises to access the internet. People are spending more time online and are becoming more engaged with the websites that they visit. If your content is both relevant and fresh, you can expect visitors to return more frequently. 

The key to effective content marketing is to stop focusing on the search engines. Focus instead on your customers - and give your readers information that is fresh, relevant and unique. Include articles, images, ebooks, downloads and technical content as part of your content strategy. This will help to position your company as an industry leader, and ensure people to come to rely on you as a trusted expert.

Take Advantage of Social Sharing

Social sharing boosts the reach of every content marketing campaign. 

As more people read your content, more people share your content. 

Your visitors are spending more time on their social media websites. If your content is engaging, it is more likely that people will share that information. Sharing your content can give your web pages and website an instant boost in the search rankings. If only one person found an article on your website useful and shared it via their social media channels, that article could be shared and viewed by hundreds if not thousands of new visitors overnight.

Make Content Marketing Your #1 Priority

Shift your focus to content marketing.

Your consumers understand how to quickly identify an article that can help them with a problem, and address it in a timely manner. Reach out to your audience with engaging content that meets their needs.

IS CONTENT MARKETING WORKING FOR YOU?

Roundhouse has been delivering innovative marketing solutions since 2001. Our key goal is to grow your business and profits online. We can assist with targeted content marketing and strategy that is affordable and uniquely designed for your business. We work closely with you to create precisely what you need.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified content marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Top 10 Ecommerce Questions for Startups

2. How to Encourage Your Website Visitors to Stay Longer

3. Why An Engaging Content Strategy is Essential for SEO

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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3 Fundamentals of Web Design for Small Business Owners

by Saul Edmonds
3 Fundamentals of Web Design for Small Business Owners.png

The Key Elements of Web Design for Small Business Owners

"Behind every small business, there's a story worth knowing."
Paul Ryan

What makes a small business website effective?

Many small business owners have concerns about their current company website and wish to upgrade it. They want to ensure their company website works effectively with the latest technology – to attract customers, convert prospects and deliver a positive and engaging user experience.

Yet, beginning a new web project can be a daunting process. Every week it seems that technology is advancing at a record pace.

Fortunately, there are a few key fundamentals when it comes to small business web design that can help you get a great website, meet your business goals and stay on budget.

Read on to discover our top 3 fundamentals of website design for small business owners.

Build For Multiple Platforms

Some business owners spend considerable time making sure that their website looks incredible on their computer monitor.

The problem here is that many people no longer use their desktop computer to browse the web. In fact, these days a majority of people use mobile devices and tablets to visit websites, with screens much smaller than the traditional desktop monitor.

When it comes to a high performing small business web design, build your website to work effectively on all types of mobile devices - or risk losing potential sales. Visitors want to visit a website and easily navigate the pages in a clear and concise manner.

A responsive web design will ensure a quality user experience for your customers across all platforms – desktop, tablet and mobile.

Learn more about responsive web design here.

The Right Code

It is recommended that your new website be built using both CSS3 and HTML5 languages. Used together they will dramatically improve the user experience. In layman’s terms, the HTML5 is similar to the frame and foundation of a home, whereas the CSS3 is the unique details like furniture, paint, landscaping, and structural design. When you are in the initial stages of your small business web design, be sure to incorporate both languages.

The Content Management System

The CMS – or Content Management System - is a key component of your website that will make your life much easier - as you develop, update and add new content to your website over time.

The CMS will simplify all your website management tasks. This tool is worth its weight in gold. With a good content management system you will never have to worry about managing your website again.

Learn more about CMS here.

Ensure that your website is built right from the ground up, and features the right tools. This will leave you time to focus on growing your brand and increasing your traffic.

Is your website delivering results to your business?

Roundhouse has been providing world class, affordable web solutions to small business for over 12 years. We understand how an effective website can help to grow your business and boost your profitability. We can help you maximise your opportunities online.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified consultant.

phone : 07 5559 0414 (Gold Coast)

phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

See our web design portfolio here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 4 Simple Ways to Optimise your Website for SEO

2. How Mobile Websites Boost Sales

3. 14 Keys to Quality Web Design

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Learn More!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email.

Subscribe Here

We can help you succeed online! 

How To Encourage Your Website Visitors to Stay Longer

by Saul Edmonds
How To Encourage Your Website Visitors to Stay Longer.png

Boost Sales by Encouraging Your Online Visitors to Stay

"Do what you do so well that they will want to see it again and bring their friends."
- Walt Disney

Increase Customer Engagement 

If your website experiences a high bounce rate, or if your visitors are clicking the back button just seconds after they hit your homepage - it can be from a number of factors.

Here are a few ways to encourage your website visitors to stay longer and engage more with your website and brand online.

Try Adding a Compelling Video

If you have something important to say and it takes many thousands of words to say it, why not say it with video?

A professional video offers people an opportunity to engage more readily with your content.  A ‘user friendly’ video delivers key information to your target audience in a compelling and easy to digest format.

Creating a professional video today is surprisingly affordable. Video offers numerous advantages with regard to encouraging visitors to remain onsite.

People simply love video content. Consider including video content in your website and online marketing strategy to immediately boost engagement.

Break Up Your Text

Think about landing on an interesting website, only to find the content arranged in one giant paragraph without any page breaks or layout styling.

Look at your content from the eyes of your visitor. Make it easy for them to not only read, but to understand as well.

Each paragraph should have a maximum of five sentences. Try to incorporate an image in the text to break up all those words. Add bold and italic styling to your keywords so they jump off the page and stand out more.

Implement Internal Links

When visitors come to your website, they are looking for information.

This is the perfect opportunity to give them what they want while providing an opportunity to learn more.

For example, within your blog posts or other content - why not link some of your keywords to related information on your website?

Help your visitors to discover more about your company and services. Build ongoing engagement with your information and resources.

Without any internal links, your visitors may be reading your content and then simply leaving your website. To boost engagement, place a link within each paragraph (or at the end where appropriate) to other relevant content elsewhere on your website. 

Internal linking will lower your bounce rate significantly and increase time spent on your website.

Create Your Calls to Action

To really keep your website visitors engaged, all you really have to do is ask them to stay. Clear calls to action ensure you tell your visitor what to do next – phone your office, set an appointment, leave a comment, share your content, learn more.

Your website is about sharing relevant information with your target audience. Offer interesting and diverse content that includes video, articles, information and images. Actively encourage your visitors to contact you and get involved.

Check Your Stats

Finally, always check your website analytics to ensure that your website is technically optimised for viewing. You may find that your keywords are not relevant to content or that some pages are taking too long to load. Use that information to consistently improve your user’s experience.

Is your Website Engaging Your Audience?

Roundhouse has been providing web design and online marketing services since 2001. From web design and development, to creative content and online engagement strategies - our expert team delivers professional solutions with one goal in mind - to boost your leads and expand your customer base. We can help you grow your business online.

Get started now. Contact us here.

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Book an obligation free appointment with a qualified online consultant.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. A Guide to Brand Communications

2. 5 Keys to An Effective Website Homepage

3. 10 Tips for Better Postcard Design

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

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How to Sell Your Brand In A Sentence

by Saul Edmonds
How to Sell Your Brand In A Sentence

Easy Ways to Sell Your Brand With a Sentence

"Branding gives you an exceptionally effective way to broadcast who you are to your target market quickly and efficiently."
- MultiChannel News

Hit Your Target with the Perfect Brand Message

Today, getting your message across to your target audience needs to be more effective than ever.

Each potential customer only will give you a split second to grab their attention, and then they are off to the next website.

Broadcasting your brand message – in a concise and compact sentence - is an effective way to spark interest and get people emotionally involved in your company. Your message should be short – yet inspire potential customer to engage your company, products and services.

"A brand's strength is built upon its determination to promote
its own distinctive values and mission."
- Professor Jean-Noel Kapferer, (Re)Inventing the Brand (2001)

Discover Your Unique Brand Message

A compelling brand message will instantly resonate with your target audience.

Actively incorporate your message across your branding collaterals and website. Add your brand message into the subject line of your e-mails to get a better open rate. A well-crafted and concise sentence about your company will always spark interest.

It’s All About Them

The thing that you have to remember when crafting your sentence is that people need to know is what your product or service is going to do for them.

How will your product affect them positively, and how will it benefit a problem that they currently have? Getting all that information into a single sentence might seem like a challenge at first, but once you find the right words you will see an increase in traffic and referrals over time.

Short n Sweet is Best

Think along the lines of Twitter if you need to draw inspiration from anything. On Twitter you only have 140 characters to get your message out. Alternatively, think of advertising campaigns and slogans that grab your interest and get you emotionally involved. That is the type of branding sentence you must create. This definitely is not an easy skill or everyone would be utilising it's power.

"Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful."
- Sir Richard Branson

3 Easy Ways to Develop Your Brand Sentence

There are three simple brainstorming techniques that will help you craft the perfect brand message.

  • First you need to make it emotional and get people interested for their sake. Sell the benefits, the advantages, the true value - and leave off the facts for now.
  • Next - you already know to keep it short, so keep trimming it down until it makes sense in just a few words. Less than ten words is the perfect length. Get right to the heart of the message you wish you send to your customers and prospects.

Try to incorporate numbers into the sentence. Informing your buyers that your product will improve their business 80% - for example – is one way to grab attention with numbers.

  • Finally, once you feel you have the perfect sentence, see if you can trim it a little more, then get out there and see how effective it is at getting potential customers to stop by your website. Road-test your ‘brand message’ on customers, co-workers friends and family.

Continue to fine-tune your message until you have the perfect combination of words that effectively ‘tells your story’ in a single sentence.

Are You Selling Your Brand With A Sentence?

Roundhouse has been providing world class brand marketing services since 2001. From brand design, to brand management and innovative brand marketing; our friendly experts will work with you closely to deliver your brand effectively to the people who matter - your customers.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified consultant.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our brand design services here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. The 6 Essentials for Effective Brand Identity

2. Brand Marketing - Boost Your Brand Online

3. 4 Ways to Tell Your Real Story on Twitter

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

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Why an Engaging Content Strategy is Essential for SEO

by Saul Edmonds
Engaging Content Strategy

Engaging Content and Search Engine Results

“Content, in order to connect, has to be really powerful.”
– Stacie Bright, Unilever

Google Rewards Engaging Content

The latest algorithm updates to the search engines means that - it is more important than ever to implement an effective content strategy - if you want to remain competitive online.

When you create compelling content on your website, you tell the search engines - as well as visitors - that your business is actively providing up to date information for your industry, your peers and your customers.

An engaging content strategy will ensure that your website ranking gets a boost - thus increasing search engine referral traffic.

Quality content provides a cost effective marketing solution that delivers real results long term.

Google is constantly updating, improving and modifying their search algorithm.

The latest algorithm changes make it clear that Google is placing much more relevance on longer content, correct grammar, and outbound links to other quality websites.

Quality Content Boosts ROI

A content strategy is a surprisingly affordable marketing option that delivers measurable results.

Blogging Benefits

Creating a blog for your company is one of the easiest ways to generate fresh, highly relevant content for your website.

Blog posts can consist of articles, photos, videos, testimonials and product information. Your blog is a great way to keep your customers and prospects informed, share more about the personal side of your company and offer greater information about the range of products or services that you provide.

Blogging is also a great way to establish your brand and talk about the things that are important to you and your business. Remember that branding is all about ‘telling your story’.

You will find that your website gets a fresh surge of targeted traffic each time new content appears.

Blog content doesn't always have to be product or service related, simple posts about news in your industry will also engage readers and inspire them to return to your website and learn more.

Another way to use content to promote your business is to do a guest post - featured on an external blog or publication.

Posting an engaging and relevant article to a high ranking blog will not only send you new traffic, it will tell the Google search engines to place more importance on your website overall. Guest posts build high quality links to your website, and give the search engines more reasons to improve your ranking.

In addition, your brand awareness will skyrocket - as quality posts will be seen by authorities within your industry.

Grow Your Audience

Get creative with your content strategy and your website will benefit long term.

Consider video blogs and podcasts as an alternative way to promote your company information and grow traffic. Place short videos on Vine, Google+ or Instagram. Additional traffic from high ranking social sites will improve your SEO and show the search engines that your content is relevant and targeted.

Content strategy does take ongoing commitment to ensure success. Many business owners simply do not have the time to implement a consistent, content rich strategy. If this is you, why not consider hiring a specialist to help? 

Whether you hire someone to assist or decide to implement your strategy on your own, you can expect that your website will significantly benefit across a number of areas.

Go get blogging, today!

Is your content strategy working for your business?

Roundhouse offers premium content marketing services at an affordable price. Make the most of your online strategy and promote your business effectively across all your channels. Since 2001, we have helped hundreds of businesses grow their business in the online space. We are dedicated to your success.

Get started now. Contact us here.

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Book an obligation free appointment with a qualified consultant.

phone : 1300 727 749

email : us@roundhouse.cc

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. 7 Ways to Boost Your Sales With Social Media

2. How to Grow Your Business with Customer Testimonials

3. Get More Business from your Business Card

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Subscribe to our Newsletter for exclusive discounts, special offers and updates.

Easy Design Tips to Get More Business from Your Business Card

by Saul Edmonds
Easy Design Tips to Get More Business from Your Business Card

Why Simple is Best for Effective Business Card Design

“The best way to get a good idea is to have a lot of ideas.” 
Linus Pauling

Business cards have been at the heart of most marketing campaigns for almost every business for over 100 years.

Presenting your business card in the right way can significantly boost your networking capabilities and help to grow your company brand.

Here are few suggestions to ensure you get even more potential business from this simple yet effective tool – your company business card.

Consistency is the key to a well-designed business card.

Your business card design must consistently reflect your company brand or logo and remain within brand guidelines. A professionally designed business card will clearly represent your business to others and contribute to building brand recognition and increasing your brand awareness.

Readability on business cards is paramount.

Simplicity of design is key. The style of font and print layout must be developed to ensure that all readers can easily understand the information printed on your cards. If a potential customer tries to call you and cannot read your telephone number because the font is too small or too cursive, you run the chance of losing a new customer.

The standard size for business cards within Australia is 55mm x 90mm – however, many sizing options including die cuts, custom print finishes and designer card stocks – are surprisingly affordable and can help you really stand out from the crowd.

When it comes to adding your contact information on the business card, be certain to keep simple. While it is possible that your business has many e-mail addresses, multiple telephone numbers, and a diversity of social platforms – your business card is not the place to list them all.

Keep it simple by incorporating your main phone number – possibly both landline and mobile, the e-mail address monitored the most, and one social link if you must. To portray a professional image you need to keep your business card clutter free while still being able to provide the most relevant contact information to your customers and prospects.

Always keep your business cards in your wallet, pocket, and vehicle because you never know when you could walk right into a new business opportunity.

A well designed business card - that reflects your brand and is easy to read - gives you the best chance of success in every situation.

Is your business card working for you?

Roundhouse has been providing world class business card design and printing services for more than 12 years. Our team of fully qualified designers deliver fully customised solutions that ensure your business card performs effectively while promoting your brand to customers and prospects.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified business card specialist today.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our print services here.

See our logo portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:

1. A Guide to Creative Logo Design

2. 3 Ways to Leverage the Power of Social and Mobile Marketing

3. 4 Reasons to Choose a Brand Agency

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Subscribe to our Newsletter for exclusive discounts, special offers and updates!

 

6 Keys to Brand Strategy Development

by Saul Edmonds
6 Keys to Brand Strategy Development.png

Brand Strategy Development

The bigger a brand gets, the smaller it should act - because no one likes big.
Andy Spade

How to Develop the Right Brand Strategy for Your Business

Your approach to brand strategy should be something that changes and is developed as your business grows over time. 

Effective branding demands a clear understanding of your niche, your target customers and your competitors.  Align your brand strategy to match the internal operations of your business.

The best approach is a comprehensive one that incorporates a variety of important elements, including:
 
1. Get Your Brand Name Right
The name of your brand is a powerful part of what you represent. It sets you apart from your competition and allows you to connect with your customers in a meaningful way. This is something that is extremely important and you should to take time to consider carefully. 
 
2. Conduct Careful Research into your Market and Target Customers
An important part of a successful brand strategy is to get deep into the mind of your customers. The key components of the strategic planning processes are both knowledge-based and experienced-based. Conduct quantitative and qualitative research of the customers within your target market to understand and serve them better.
 
3. Monitor and Measure Your Success
The success and growth of your brand needs to be something that is constantly monitored and measured. These days, that does not always directly relate to return on investment (ROI). Instead, ROO or return on objectives is a much more accurate way to examine the results when implementing set goals for your business. 

Try to approach the process of brand strategy development in a systematic way and monitor your progress in relation to specific objectives in a holistic way.
 
4. Send the Right Message to the Right People at the Right Time

Spend a lot of energy on the development of your brand message. Get the word out about your brand to those who need to know! It is recommended to include a message platform for the delivery of your brand through a variety of social media channels, live events and digital media.

The best strategy is one that covers all bases.

To understand more about the right brand strategy for your niche, why not spend some time investigating your competitors? Understand why they succeed and how you can offer a significant point of difference.
 
5. Build your Brand on Solid Foundations
Start by building a solid brand. Your brand’s architecture needs to be strong and this means that every element within your business needs to relate coherently and deliver value and support to the whole. 

Solid brand architecture is the secret ingredient behind business growth and should not be taken lightly. Every brand needs to be carefully developed to succeed within a competitive marketplace.
 
6. Organisational Alignment and Strategy
Your brand strategy demands careful tactical planning. 

Ensure that a common understanding has been reached with all of those within the organisation and develop a careful plan to get everyone on the same page. It is important to communicate clearly what makes your brand unique. You may need a media consultant to help you to create a story about your brand that clearly sets you apart and places your brand in a class above your competitors.

Is your brand delivering you the success you deserve?

Roundhouse offers professional brand development and design services. We take the time to understand you and your business and deliver targeted solutions that stand out from your competitors.

Get started. Contact us here.

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Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

Learn about our design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. A Handy Brand Glossary

2. Why Work with a Brand Agency?

3. Brand Identity for Business

Roundhouse - The Creative Agency

Author - Saul Edmonds 

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

3 Ways to Build Customer Loyalty

by Saul Edmonds
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Simple Customer Loyalty Ideas for Your Business

"A satisfied customer is the best business strategy of all."
Michael LeBoeuf

One of the best ways to build customer loyalty is to put yourself in the role of a customer.

When you visit a retailer or supplier and receive a genuine hello or thank you, how does that make you feel? When you order a product or service, how do you feel when you receive a follow up call or letter asking if you were satisfied, and thank you for placing your order?

Small courtesies really matter when it comes to building customer loyalty.

Here are 4 ways to build customer loyalty that will help to grow your customer base and increase your overall traffic.

The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.
John Russell, President, Harley Davidson

1. The Loyalty Programme

People love to be rewarded for their patronage, and whether you provide a loyalty card or a rewards program that encourages future purchases, if the underlying theme is that you appreciate the customers business you will see an increase in customer loyalty. Providing your customers with rewards tells them that even though they might consider looking elsewhere for the same product at a better price, the fact you take the time to provide them with bonuses and rewards for continuing to patronage goes a long way.

Action:
Find ways to implement a loyalty programme in your organisation. Create a community centred upon the needs of your customers, develop a rewards programme or introduce and promote membership benefits.

2. Handwritten Thank You

You recently purchased a new vehicle from your local auto dealer and within a week you received a hand written thank you letter from the salesperson who sold you the car. On the anniversary of that sale, you received another hand written thank you again telling you how much your business is appreciated and if you ever need anything to please call. What do you think the chances of that person referring their family and friends to that dealership are? They are extremely high because a simple handwritten note gave you and the dealer a connection that you can not get from flyers, commercials and emails like the competition does. Take the time to thank your customers with a simple handwritten note and express your sincere gratitude.

Action:
Take the time to connect individually with your customers. In the world of emails and text, a handwritten card or note stands out. Invest a little time in discovering the value of written communication.

3. Know Your Customers

It takes just as much time to small talk with a customer as it does to genuinely ask them questions concerning their lives. Asking about a child, or a sick family member, a new pet or a new addition to the family are all ways to show your customer that you have a connection with them. If you notice a change in their life and make reference to it, you show that customer that you do have concerns about them. These feelings can build customer loyalty for a lifetime.

Action:
Get to know your customers. Relationship building is the foundation of quality customer service. Ensure every customer feels valued and understood.

"Customer satisfaction is worthless. Customer loyalty is priceless."
Jeffrey Gitomer

Enhance customer loyalty and increase your business.

Discover innovative and cost effective ways to boost your ROI with increased customer loyalty.

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Book an obligation free consultation with a qualified designer.

Get started. Contact us now.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

Learn about our design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. Targeted Advertising

2. 7 Tips for Marketing Success

3. Digital Branding

Roundhouse - The Creative Agency

Author - Saul Edmonds 

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

by Saul Edmonds