Logo Redesigns and When To Consider a Logo Update

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”
Lindon Leader

First impressions always matter.

Your company logo is a visual representation of your business.

When people see your logo on your business cards, on advertising material and online; it must be easily recognisable and inspire a positive response.

If your logo does not clearly align your company to your niche, or effectively communicate your brand values to your target market - you may be missing out on potential sales.

There are quite a few things that give you a clear indication of your logo performance - including if and when your company needs a new logo or logo redesign. Remember that almost every well-known brand has modified or updated their logo over time.

Here are the top five signs that you need a logo redesign.

1. Your logo no longer tells your story

The following scenario is a common one:

When you started your company, you might have been printing t-shirts (for example) and your logo was the perfect fit. Over the years you moved away from t-shirt printing and now basically print on jackets, banners and other advertising media. Now that your company has diversified, your logo no longer clearly represents what your business is doing today.

Consider a redesign when your logo no longer captures the real essence of your business model today.

2. Your logo is not scalable

If you have been in business for a while, chances are your logo was designed to look great on print marketing materials or signage.

Your logo may have looked great at first, but now in the context of social media and digital marketing – it does not work effectively.

Chances are the old logo is not scalable – it simply does not look ‘right’ when uploaded to the new platforms online.

Consider a logo redesign to develop a solution optimised for use on social media platforms and across other marketing channels - one that works equally well both online and offline.

3. The Do-it-Yourself Logo

When you first opened for business, money was probably tight. Chances are you designed the logo yourself to save a few dollars early on.

Now might be the time to have a professional logo designer transform your logo for you.

People understand that the world is constantly changing and improving, and your new professionally designed logo will show your customers you are continuing to advance and improve each day.

4. The Complex Logo

Show your logo to a person who is not already a customer and see if they can easily identify what it is or what market it represents.

Logos that have too many complicated elements tend to confuse customers. You might think those gradient shadows give your logo a 3-D effect, but it could look dated and inconsistent when utilised across all your channels.

A simple logo design is recommended when you are trying to create brand awareness. Tell your story with a simple, well-designed logo targeted to your market for maximum effectiveness.

5. Time to Compare your Logo

Take a close look at your top five competitors and analyse their logos. Do they hit the mark better and clearly explain the niche more effectively than your logo?

If you feel that a few of those logos are much better than yours, why not consider a logo redesign? If your competition has more followers and fans, it could be because potential buyers can identify with their logo more readily.

Could your business benefit from a logo redesign?

Roundhouse has been providing world class logo design and logo redesign services for more than 12 years. Our team of fully qualified designers can help you build your brand and boost your profits with a custom logo solution tailored to your requirements.

Get started now. Contact us here.