What Makes a Great Brand Great?

“Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you.”
― Chris Arnold

Great brands have the ability to generate instant recognition amongst consumers regarding your products and services.

But what is it that makes a brand into a great brand?

A great brand goes beyond the design of the logo.

It extends to how effectively you communicate and resonate with your customers over time.

Offer people a genuine point of difference and allow them to feel they are a part of something much bigger than the brand itself. Connect emotionally to establish strong brand loyalty.

Implement ways to distinguish yourself from your competitors.

The great brands have a way to tap into your emotions and get you connected to the product or service. Trying to follow a business model for a great brand is like trying to follow a model for being a great person. There are too many variables that come into play.

The bottom line is that a great brand is real and somewhat original. If you try to follow the success of your competitor you will simply be piggybacking their success in the hopes of winning over their customers. Not a winning formula by any means. Be original, be creative and drive upon the road less traveled.

Let your brand be an extension of who you are and all that you represent. If you are an innovator and original, it will come through in your brand. Ensure genuine service - and commitment to the satisfaction of your customers is paramount.

The magic formula for creating a great brand is to simply let the real you shine. You already possess the beliefs and values inside you, but are you letting them out for the world to see? The great brands are all extensions of the great founder of that company and their beliefs. It is only natural that those beliefs in turn create a great brand.

Your brand is the cornerstone of your business.
Establishing a memorable brand is a key investment in your company.

Is your brand delivering real value to your business?

Learn more about the benefits of professional brand development. Brand development is a cost effective way to ensure your customers and prospects understand the core values within your company. Roundhouse has been delivering professional brand and logo solutions since 2001. We work closely with you to develop precisely what you need.