Title: “Content is King” by G.L
Oftentimes, clients seek a no-frills explanation regarding the use of customized audio within brand development strategies. Find below a simple guide as to why audio can significantly value-add to identity solutions.
1. Branding is Everything
Branding is the creation of a name / symbol / concept that meaningfully communicates product or service information in simple and direct terms. Brand values represent the core company values via strategic keywords and actions. Brand strategy is the effective delivery of brand message with consistency to achieve a measurable result.
Management is applied directly to the brand itself instead of the product or service.
2. Logo – The Visual Brand Foundation
A logo is :
> the meeting point between brand, identity and design.
> the communication of the essential nature of product or service though symbol.
> the essential design element within brand schemata.
3. Identity – Build your Brand Better with Sound
Sound Branding is the broader use of audio to enhance brand value. Sound is creatively integrated into identity design, thus functioning to strategically expand brand potential.
The well known five note sonic logo of Intel, is credited in large measure with the international success of that brand. Nokiatune – the default Nokia ringtone – is the most played melody in the world, with over 1.8 billion plays per day. Nike – via Nike SportMusic – offers downloadable playlists and podcasts that provide positive user motivation.
Increasingly, clients are considering the added value that an acoustic identity /or sound logo can bring.
Put simply – effective audio design strengthens the connection between people and brand.
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