‘I don’t want to be interesting. I want to be good.’

- Ludwig Mies van der Rohe (1886 – 1969)

‘Don’t try to be original. Just try to be good. That sounds sort of naive but it’s true.’

- Paul Rand (1914 — 1996)

‘Don’t be Original. Just be Individual.’

- 2011: Roundhouse

Originality vs Individuality

• Originality has long been promoted as a creative essential.
• Individuality less so.

Yet, the search for originality is a self conscious one. The artist should serve the medium and idea before serving self.

Originality may in large be considered a weaker proposition than the quest for individuality. Why?

Genuine individuality necessitates a truthfulness to oneself. Truthfulness by definition carries the intention of personal honesty. It is through this process of honesty that creativity becomes less ‘individual’ (about the artist), and communicates more broadly : beyond the individual to the ‘self within’ that defines us all.

The search for individuality may be described as the personal search for universal forms. Archetypes of meaning lie hidden within our works.

Communication : Connection

(Artist/ musician as communicator)

A trust game, where trusting you to be yourself is enough.

Individuality exceeds originality as a creative premise.

In the quest to develop creative works, innovation for its own sake is rarely innovative. Creativity is the slow prize of process.

Each work achieves coherency only within context. A shallow ‘newness’ will always be eclipsed by something true.

Rules are recognised and yet broken in intelligent ways.

A structural framework always remains.

Progress and revolution are best built upon well established truths that speak to us all.

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

• strategic brand design
• web design & development
• app design and development 
• digital marketing 
• creative engagement 

Saul Edmonds believes that every project begins with a story. 

Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

Find out how Saul can help you turn your ideas into reality.

Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

Phone : +617 1300 727 749
email : us@roundhouse.cc

• Learn about our web design here.
• Learn about our app development here.
• See our brand and logo portfolio here.

Connect with Saul Edmonds on Linkedin here or Google+ here.
Connect with Roundhouse on Google+ here.