An Introduction to ASO (App Store Optimization)

by Saul Edmonds

How To Boost Your App Sales with ASO

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“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” ―Jeff Eisenberg

Improve App Visibility

App store optimization (ASO) is the process by which you improve the visibility of your mobile app within the App Store. With millions of new downloads available each year, it can be easy to get lost, especially if your app falls into one of the more popular categories. 

The higher you can get your app placed in the App Store, the better chance you get a steady stream of downloads, that is the short and sweet version of the process. That being said, even the experts will tell you that app store optimization is a very tough process if you do not have a plan in place.
 

The following guide should help you to boost your app sales with app store optimization.

  • Your App's Title & Description Are Key

If you did nothing else in your efforts to make app store optimization work for you, it is imperative you begin to focus on the title and description of your app.

When you have a unique app name and simply use it as the title, how can you expect anyone to find it? If they have never heard of the app before, they will never even consider searching for that term. That being said, if you have done your homework and know several long-tail keywords for your niche, you can sprinkle them in the title and descriptions to get you a huge boost of traffic. 

It is more likely a visitor to the App Store will search "navigational system" than they will "Bob's Traffic Eliminator". If that was the name of your app, adding the long-tail keyword to the title and placing several of them in the description will get you a nice boost.

  • Include Your App's Features In The Description

One of the easiest ways to get more consumers to open your app is to make your audience believe they need your app. When your app is providing a service, you need to create that buzz that this app has actually helped many people. Let your audience know how they will benefit from downloading it.

Place all the positive features in the description, and stand behind your work.

If you can convince your audience in the description that your app is something they should not be without, then you will have an easier time getting them to hit the download button and taking you up on that offer.

  • Be Iconic

One of the ways that many users search through the App Store is by the icons. In fact, if there are hundreds of apps in your niche and a person is finger scrolling down the list, if your icon does not grab their attention, they scroll right on by.

Consider the icon to be like your business card, and you only have one chance at that first impression.

The design should be simple and yet tell the story of what your app is all about. That balance can be challenging, but you will know when you strike gold. 

  • Use Quality Screenshots

Within the app description, you simply must have several screen shots to let the user know what they can be in for.

If the screenshots are high-quality and really give the user the chance to get a feel for the inner-workings of the app, users are more likely to press the download button.

  • The Power of Social

Make sure that you utilise social share buttons within the app.

Even if a user does not want to download, they may know a close friend who would.

The share buttons go out like a referral from a friend, and can help to give you a better placement in the App Store if enough people are sharing the content.

When it comes to app store optimization, just because you only use Facebook does not mean everyone does. Google + has been steadily growing in popularity and will even get you ranked on some pages for relevant keywords too.

  • Take Advantage of Reviews & Ratings

One of the algorithms that the App Store uses to rank apps is reviews and ratings.

If your app has an average of one star with several poor ratings, you sink to the bottom of the search ranking. If you had a ton of five-star reviews and the feedback was stellar, you climb quickly to the top of your category in the App Store. 

Most people will not take the time to leave feedback, so you need to get creative in nudging them a little. 

Telling users in the description of the app that in order to keep producing high-quality apps that you need some love as far as feedback, it might work. Others turn to social media to nudge their users to go back and rate the app.

  • Search & The ASO Algorithm

When users are actively using one of your apps, the App Store has algorithms in place to move your app higher or lower in the search standing based on that one feature alone. 

If users are using the app each month, and more client engagement is occurring, you get a boost in the ranking. If less people each month are using the app and you are also losing users who are deleting the app, this is bad for your ranking. You should be constantly improving the app based on user feedback, then sending out free downloads to improved versions.

  • Engage Active Users

Another way that the App Store determines where to rank your app in the store in by the amount of time users are making use of your app.
 
If users are still participating with the app each day, and new users are coming on board steadily, then you get more exposure. If users are spending less time using the app and customer engagement is sinking, so will your placement.

You can see that many of these ranking factors aren't in your control, so build useful and high-quality apps to help those applications get better placement in the App Store.

 

Do You Have An App Idea?

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke.png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

 

Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        If you enjoyed reading this article, you may also enjoy the following:

        1. A Beginners Guide To Mobile App Marketing
        2. 7 Top Ways To Generate Leads Quickly

        3. The Art Of B2b Lead Nurturing

              Roundhouse - The Creative Agency

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        JOIN OUR SUBSCRIBERS FOR THE LATEST NEWS

        Thousands of businesses and people around the world subscribe to the weekly Roundhouse eNewsletter. Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

        12 Ways To Promote Your App For FREE

        by Saul Edmonds

        How To Promote Your App For Free

        sept17-blog_12 Ways To Promote Your App For FREE.png

        "Living a frugal lifestyle gives you the opportunity to invest more money towards your future." ― John Rampton

        How To Save Money & Achieve More Downloads

        All the hard work is over, you spent countless hours developing your mobile app, you uploaded it to the App Store, and you are sitting back waiting for the rush of traffic to come and make use of your new app. 

        You may find however, that even though the app store has your app in their directory, progress is slow and you just are not seeing the results that you had hoped. 

        It is not time to give up now, all you need to do is get some interest in your application by way of free advertising. 

        Promoting your app for free takes a certain degree of skill and persistence, but once you reach that threshold, the gates will fly open and steady traffic will begin to utilise your app and explode your downloads. 

        Here are a few simple ways on how to promote your app for free:

        1. Find Influencers & Do Guest Post Blogging
        Spend some time looking online for industry experts who have blogs, see if they would be interested in sharing your app on their blog. Offer to make a guest post on all the reasons their followers could benefit from downloading the app. If you have a free version, allow them to offer this to their followers with zero risk. This technique could have thousands flooding your app in short order.

        2. Power of Hashtags
        Try to get some buzz concerning the name of your app. Use the name of your app as a hashtag, and promote it on Facebook, Twitter, Instagram. It could wind up getting some traction and if it hits the trending pages, you may see a huge rush of traffic today.

        3. Get More Reviews
        There are a number of app review websites online, so start working on building up a list you can contact. Create an email describing the benefits of your app and simply personalise it a little for the website you are contacting. These personalised pitches might peak the interest of one or more, so it is a numbers game, keep emailing.

        4. ASO - App Store Optimization
        If you are not familiar with App Store optimization, now is the time to get familiar with the process. Getting your app to the top of the searches is key with so much competition these days. Each day you are not taking action to get to the front of the search listings, you are simply losing ground to your competition.

        5. Link To Other Apps
        When you have more than one app, you can link the new app to the other apps so that people who already have download the app can get a free upgrade with new features, one of them being a link to another app that you have. Users who are already happy with your service will gladly follow the link to the new app and possibly download it. If nothing else, they may promote it to their inner circle of friends.

        6. Try Simple Print Marketing
        Don't be afraid to try some older methods of marketing. Create a flyer and hang it on the bulletin board at schools, the supermarket, or the coffee shop. Even if you get one or two new downloads, you spent minimal effort on this technique. 

        7. Create Bookmarking Links
        Bookmarking is a popular way to get a huge amount of traffic to your mobile app. Find the top ten bookmarking sites, and just promote your app in a way that gets some attention. If a few people see and share the links via their social marketing platforms, your link and app could be exposed to a new audience instantly.

        8. The Power of Forums
        There are a number of discussion forums that are geared towards your niche. Sign up and become an active participant. This is not the place to spam the forum, just link to your app in your signature, and in time, the users of that discussion group will poke around and want to see more about who you are. When you become an authority in your niche, it is easier for users to feel at ease about clicking those links. 

        9. Promote via Twitter
        If you do not have a Twitter profile yet, now is the time. Take the time to create a profile, link to your app in the App Store, and send out compelling tweets each day with the correct hashtags for your niche. When you are promoting an app that has a wide array of fonts, using hashtags like #fonts, #writing, and #webdesign, could attract the targeted audience you are looking for.

        10. Get Involved With Facebook Groups
        Even though Facebook is flooded with advertisements these days, you can still use Facebook groups to get out the word about your app for free. Join groups that have to do with your subject matter, then participate in the discussions. Once you get some notoriety, you can start talking about your free app to the group. There are also hundreds of Facebook Groups that only review each others work, so try to get more eyes on your apps that way too.

        11. Start A Blog
        One of the easiest ways to get some buzz about your app is to simply write about it. There are hundreds of article directories online that accept original submissions, all you have to do is write a compelling article. If you are not very good at writing articles, there are dozens of writer websites online where you could pay someone to write the content for you. Websites like Textbroker and iWriter have professional writers on standby around the clock that will create unique and high-quality content in hours for you so that you can blast the article submission sites with your message.

        12. Encourage Feedback & Build A Community
        Encourage someone who has bought your app to leave you feedback. One of the ways you can climb the ranks in the App Store is to simply have more feedback than others in your niche. Another way that you can get free feedback, is to simply offer review copies of your app to anyone interested in checking it out. If there is a premium on the app and you tell someone you will give them a free review copy in exchange for them leaving the appropriate feedback, you could start climbing the organic searches in the App Store quickly.

        Now you know how to promote your app for free and get a larger audience interested in your application - get started and get more downloads today!
         

        Do you have an App Idea? 

        Contact Roundhouse Now! 
        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

        Saulke.png

        Get to know Saul Edmonds & Roundhouse

        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

        He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

         

        Saul and his team can help you grow your business and discover new possibilities with :

            • strategic brand design
            • web design & development
            • app design and development 
            • digital marketing 
            • creative engagement 

              Saul Edmonds believes that every project begins with a story. 

              Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

              Find out how Saul can help you turn your ideas into reality.

              Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

              Phone : +617 1300 727 749
              email : us@roundhouse.cc

              • Learn about our web design here.
              • Learn about our app development here.
              • See our brand and logo portfolio here.

              If you enjoyed reading this article, you may also enjoy the following:

              1. 3 Ways To Make More Money From Your App
              2. How To Boost App Sales

              3. How To Use Word Of Mouth Marketing To Promote Your App

                    Roundhouse - The Creative Agency

              Connect with Saul Edmonds on Linkedin here or Google+ here.
              Connect with Roundhouse on Google+ here.

              JOIN OUR SUBSCRIBERS FOR THE LATEST NEWS

              Thousands of businesses and people around the world subscribe to the weekly Roundhouse eNewsletter. Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

              8 Clever Ways to Monetize Your App

              by Saul Edmonds

              How to Monetize Your App

              With so many free apps available at the App Store, you are going to run into resistance right out of the gate if you are trying to charge a premium for your app.

              This is why coming up with clever ways to monetize your app is so important. 

              If you give the user what they want, then they will be more likely to open their wallet at a later time. The key is disguising those efforts at the beginning, allowing the users to fall in love with your app first and not be worried about having to pay for anything.

              Consider these 8 clever ways to monetize your app and enjoy a steady stream of income for the foreseeable future.

              1. Free App Advertising
              Make no mistake about it, the majority of the apps that you find in the App Store are free for the end-user. 

              The only way that you are going to break into this space is starting with a free app at first. Also known as a light version, the free app has all the features to give the user a decent experience. 

              Using a number of programs, you have ads pop up that make you money. Whether the user clicks the app to close the window or wants to see more information, you make some money. The ads will appear at certain intervals, and if you have decent traffic, this could be a real money-maker.

              2. Premium Apps
              Keeping with the theme of the free app you designed, what you need to make is another version that has a few more bells and whistles that you can pass off as a premium version. 

              For example, maybe you made the best gaming app in the App Store, and with the free version, users have to deal with ads and can only play until lever 7. With a premium version, the user pays a small price to be able to open the game to all the levels. 

              The other way to create a premium app is to simply offer the users the ability to enjoy the app without ads for a small price. Some users want to get more from the app without distractions and will gladly fork over a few dollars for that ability.

              3. Emails and Sign-ups
              During the development of your app, drop a kink to your website where users can get more information and learn about you or your company. 

              Be sure to place a prominent sign-up box on the website that will capture leads easily. 

              The goal here is to get people to sign-up so that you can promote your products to them down the road. It is much easier to send out emails to a target group then try to catch them in the App Store. 

              With your email marketing, you are in complete control of what and how often you mail your group of followers. There is no need to worry about breaking the rules of the App Store when you are simply mailing your customers with new products, apps, and offers.

              4. Compatible Versions
              Perhaps you developed a gaming app that is very popular, capitalize on that success by creating a new version at a premium.

              Maybe the free version was about a puppy and its journey through the woods to find his way home, if it was popular, create Puppy 2, like the Mario Bros. series, and offer an early release at a low price before you are going to raise to the full price. Create that buzz on the free app too.

              5. Offering Various Payment Options
              Not every person has access to a credit card, so you might be limiting your monetization efforts by only offering one payment method. 

              Subscribe to as many payment processes as possible and give your users the chance to pay with any method they prefer.

              6. Selling Out
              Perhaps you hit the jackpot with one of your mobile apps, and you think you have hit the ceiling as far as your earning potential. 

              Simply certificate the code and then offer it to other developers at a price, this way you make money off the customers of your competition.

              7. Trial Offers
              An ingenious way to monetize an app is to simply offer a free trial offer. 

              So for example, you have an app that has 1,000 of the most popular fonts ever created. Users can freely use the app for a predetermined amount of time. 

              Once they fall in love with the app, the trial expires and all those fonts are locked out, unless they want to pay a small premium.

              8. Hints and Cheats
              Maybe you created a gaming app that is so engaging that players can not get enough. If the game is like Mario Bros. for example, eventually they are going to hit a wall and be trapped at a level for too long. 

              For a small fee, offer them an opportunity to see some cheats, access special features, or get the tools needed to advance without having to struggle to find the results on their own.

              These 8 clever ways to monetize your app just scratch the surface, but should have you at the least headed in the right direction to making money with your apps.

               

              Do you have an App Idea? 

              Contact Roundhouse Now! 
              Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

              Saulke.png

              Get to know Saul Edmonds & Roundhouse

              As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

              He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

               

              Saul and his team can help you grow your business and discover new possibilities with :

                  • strategic brand design
                  • web design & development
                  • app design and development 
                  • digital marketing 
                  • creative engagement 

                    Saul Edmonds believes that every project begins with a story. 

                    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                    Find out how Saul can help you turn your ideas into reality.

                    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                    Phone : +617 1300 727 749
                    email : us@roundhouse.cc

                    • Learn about our web design here.
                    • Learn about our app development here.
                    • See our brand and logo portfolio here.

                    If you enjoyed reading this article, you may also enjoy the following:

                    1. A Beginners Guide To Mobile App Marketing
                    2. 5 Keys To Building Trust In Your Mobile App

                    3. 5 Stress Free Tips To Outsourcing Your App Development

                          Roundhouse - The Creative Agency

                    Connect with Saul Edmonds on Linkedin here or Google+ here.
                    Connect with Roundhouse on Google+ here.

                    JOIN OUR SUBSCRIBERS FOR THE LATEST NEWS

                    Thousands of businesses and people around the world subscribe to the weekly Roundhouse eNewsletter. Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

                    Native App Development vs Cross Platform App Development - Which is Right For Your Business?

                    by Saul Edmonds

                    An Essential Overview of Native App Development & Cross Platform App Development For Business

                    sept17-blog_Native App Development vs Cross Platform App Development - Which is Right For Your Business-.png

                    "It is not the beauty of a building you should look at; its the construction of the foundation that will stand the test of time." ―David Allan Coe

                     

                    Before You Build Your App

                    Before your app can even get out of the development gate, you will come to a fork in the road that will force you to make a decision that will affect your user experience long-term. The fork in the road is having to decide between native app development or the cross platform app development. 

                    Choose correctly and you will enhance the overall user experience (UX) and help to drive more targeted traffic to your business.

                    To help you to decide which of these two is right for your business, we need to look at the benefits of each so you will be in a better position to decide today.

                    Native App Development

                    The native app development is the application program designed to be used on one particular device or platform. 

                    Also known as native apps, they are written for one specific platform and will easily interact with all the operating system features or other types of software that will be installed on this platform. 

                    This is a development process that makes use of every feature easily for the design team. The reason that many programmers and developers prefer the native apps process is because the application is written in the programming language that will be specific for that platform only. The most common languages that developers will use is the Java for Android devices and the Swift or Objective-C for the Apple devices.

                    To get a better understanding of how these application works in real-time, one only needs to look at the extremely popular Angry Bird or Instagram apps. These are both native applications and simplistic on the surface, but highly functional depending on the mobile device.

                    When making use of native applications, developers can incorporate app-defined or standard operating gestures. This type of development process can make use of the device's notification system and has the ability to work offline too.

                    Enhance Your Users Experience

                    With native app development, this is a faster and more reliable platform that is more responsive to the user. Users are all about speed when they use their mobile devices, any hiccups or hangups can ruin the overall user experience.

                    When utilising native app development - your app can tap into other functions within the device, such as compass, camera, microphone, or swiping gestures.

                    If the developer chooses native app development, push notifications can be used to alert the user of new content, new upgrades, or whenever you want to get the user to take a certain call to action.

                    Of both types of app development, native app development seems to be on the rise year to year as it is growing in popularity on many fronts.

                    Cross Platform App Development

                    To get a better understanding about what is cross platform development, it is designing software or services that can easily run on multiple platforms or a variety of software environments. 

                    Developers and engineers will need to use a large amount of different methods to ensure the app functions well on different operating systems for a single product.

                    When it comes to cross platform development, the most common and universal of languages is java, an intermediate language category.

                    The Challenges of Cross Platform Development

                    Make no mistake about it, this is the more challenging processes for developers because it needs to work on Windows, Linux, Mac, and more. Most engineers will employ one of two developing methods, compiling an executable program into an operating environment or using an intermediate language and then compiling only once.

                    With the cross platform development, obviously you are going to get a greater reach because you cover more applications and platforms. Developing the app that can run on Android and iPhone is a huge advantage when your competition only has one. With this type of development, you have the potential to tap into a greater market.

                    The Advantages of Cross Platform Development

                    Perhaps the biggest advantage to the cross platform development is when changes are needed to be made. Once the change has been deployed by the development team, it immediately synchs to all the platforms and devices instantly.

                    Of course, when you have developed the app to run on all those platforms and devices, it tends to look more uniform because there is only a single code running in the background for them all.

                    With cross platform development, if you’re using Appcelerator, your team can easily then code HTML5 and convert for a variety of mobile platforms. You will be using resources you already have and converting them for future deployment across a number of different platforms.

                    When it comes to saving money, you can expect reduced development costs when using the cross platform development method.

                    When you are custom designing the application, there are unlimited amounts of tools out there that can to make the process easier. Tools like Unity, Rhonmobile, Ramp, PhoneGap, Open Plug, and Grapple, make the task much easy for you. When you are custom designing the application, you need all the help you can get in differences in tools and languages for each platform’s API.

                    An Effective App Design is Crucial For Success

                    As far as cross platform development, developers will need to be able to work together to figure out a solution so that the diverse screen layouts of the iPhone and Android are not an issue. Creating an app design that looks great on all devices can be a challenge, but most developers are up to this task.

                    As far as platform integration with cross platform development, it might appear on the surface that integrating preferences, local settings, and notifications can be problematic at the beginning. Utilizing cloud options should eliminate these concerns and allow the development process to continue without real issues.
                     

                    Work With A Trusted App Development Team

                    - Discuss Your App Idea and Your Goals

                    When it comes to native app development vs cross platform app development, now you should have a better idea which is right for your business. The right app development team will help you determine which is the best choice for your app, and your budget.

                    By taking the time to look at both alternatives, you can get a better understanding how to approach the project long-term. This is not a set-it and forget-it space, modifications and tweaking are part of an ongoing process. 

                    The ultimate goal is to learn more about your app's users, and how you can meet their needs to deliver the ultimate app experience across all devices.

                    Do you have an App Idea? 

                    Contact Roundhouse Now! 
                    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                    Saulke.png

                    Get to know Saul Edmonds & Roundhouse

                    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                    He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                     

                    Saul and his team can help you grow your business and discover new possibilities with :

                        • strategic brand design
                        • web design & development
                        • app design and development 
                        • digital marketing 
                        • creative engagement 

                          Saul Edmonds believes that every project begins with a story. 

                          Saul and his team offer a one to one, tailored service - wherehe works with you closely to develop innovative solutions that will take your business to the next level. 

                          Find out how Saul can help you turn your ideas into reality.

                          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                          Phone : +617 1300 727 749
                          email : us@roundhouse.cc

                          • Learn about our web design here.
                          • Learn about our app development here.
                          • See our brand and logo portfolio here.

                          If you enjoyed reading this article, you may also enjoy the following:

                          1. 3 Reasons Why Facebook Is Essential For Business
                          2. Defined By Design : An Introduction To Design Thinking

                          3. 5 Keys To Building Trust In Your Mobile App

                                Roundhouse - The Creative Agency

                          Connect with Saul Edmonds on Linkedin here or Google+ here.
                          Connect with Roundhouse on Google+ here.

                          JOIN OUR SUBSCRIBERS FOR THE LATEST NEWS

                          Thousands of businesses and people around the world subscribe to the weekly Roundhouse eNewsletter. Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

                          Top 7 Mobile App Developments in 2017

                          by Saul Edmonds

                          7 Mobile App Development Trends Here to Stay

                          sept17-blog_Top 7 Mobile App Developments in 2017.png

                          “In my opinion, the future of mobile is the future of everything.” ― Matt Galligan, Co-founder of Circa

                          Living The Mobile Life

                          Make no mistake about it, mobile technology and smartphones are now an inseparable part of every day life. 

                          The mobile phone wakes us up each morning, it helps us determine the weather for the day, allows us to listen to music, instantly chat with family and friends around the globe, and even navigates our vehicle down the shortest and least congested roads to work. 

                          With over two billion people owning a smartphone today, the integration of mobile technology into our daily lives is here to stay for the foreseeable future.

                          These are the top 7 key mobile app development trends that will predominate the market in 2017.

                          1. The Importance of Artificial Intelligence
                          This year alone, it is predicted that in the artificial intelligence realm, there will be an explosion of over 300% as far as users relying on this technology.

                          Machine learning techs, cognitive interfaces, and advanced analytics will provide many business users the ability to access powerful insights into the workings of their company and allow them to grow like never before. 

                          Google Now and Siri, to name a few, are already household names, and more are predicted to come on the scene in the next few months.

                          2. The Rise of Cloud Driven Mobile Apps
                          One of the biggest issues that many smartphone users can relate to is a crowded device that runs sluggishly due to an abundance of apps, pictures, games, and videos. 

                          The cloud driven mobile apps is not only on the rise, it appears to be becoming a necessity that will not be leaving any time soon. 

                          From tech professionals to average consumers, everyone today is making use of some sort of cloud based device to free up the limited space and resources on their device. 

                          Now instead of all that data clogging the mobile devices ability to fiction at high speeds, the phone fetches what it needs from the cloud and takes minimal space on the internal memory of the smartphone.

                          3. Increasing in Office Interactions Easily
                          One of the most popular of all mobile app developments in 2017 that is here to stay,  is the ability to streamline and restructure your business processes while on the go. 

                          Micro-apps and enterprise apps allow the company to easily restructure crucial business process like collaborating on team projects when all participants are in different cities, or to participate in a seminar where team members are scattered around the globe. 

                          To get a better understanding of the importance of these apps, one only needs to look at Evernote, a mobile app that allows business users to collaborate on any project through their mobile device, regardless where all the players are at this moment. An impressive 77% of business owners found this apps advantageous to increasing their company's bottom line.

                          4. The Increase in Security
                          With more people utilising their mobile devices each day, security is vital to success. 

                          People today are banking with their mobile devices, paying bills, funding their retirement accounts, and even paying for everyday purchases at the cash registers at retail outlets. 

                          Hackers are well aware of the increased use of mobile devices and how many people are becoming more comfortable sharing their personal information. These hackers are lightning fast at spotting security gaps in any mobile app, so app development companies rely heavily on improved security features that will block sensitive and confidential information from peering eyes.

                          5. Explosion in Wearable Devices
                          Now when we talk about mobile wearable devices, we are not talking about the Life Alert system that helps to get the right medical personal to the home of a fallen elderly person. 

                          Even kids today are making use of a variety of wearable mobile devices like the Apple Watch, Fit-Bit, or Google Daydream. These devices allow the wearer to do many things on the run, and it is only getting more popular as more companies are creating devices that meet a particular need with their audience. No longer is the healthcare industry at the forefront of the wearable niche in mobile technology.

                          6. E-Commerce is Extremely Popular
                          It was only a few years ago that many people were terrified at the thought of using their credit cards to pay for anything on their mobile devices. 

                          Today, the ability to pay with a mobile app installed on your phone that is connected to your bank account is almost second nature for some. Instead of reaching for your debit or credit card to pay for something in a retail outlet, consumers with mobile devices simply make use of Apple Pay or Google Wallet. 

                          Combining these pay platforms with wearable devices, and the consumer has the ability to safely pay for services faster than ever before. Instantly, these users can check their phone to make sure they were charged correctly and what their remaining balance is currently.

                          7. The Rise of Location Based Services
                          To get a better understanding of how location-based services are becoming of central importance in 2017, one only needs to look at Google beacon or Apple iBeacon services. 

                          To get a better understanding of the beacon based service, the WiFi technology that used to be the mainstay in retail outlets, hotels, and restaurants is now more personalised. 

                          For example, these devices can now pick up on when a loyal customer enters their establishment and offer them coupon and promo codes to enhance the buying experience. If you are a loyal customer of a retail outlet like Victoria's Secret, your phone receives a notification seconds after you enter the store about an offer. The offer is tailored to your previous purchases, helping you to save more on the things you really need.

                          There is no stopping progress in the mobile technology world, and these 7 mobile app development in 2017 trends are not only here to stay, they are going to thrive for years to come as even more people own mobile devices and rely on them to get through their day.
                           

                          Are You Interested In Learning More About The App Market in 2017?

                          Contact Roundhouse Now! 
                          Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                          Saulke.png

                          Get to know Saul Edmonds & Roundhouse

                          As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                          He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                           

                          Saul and his team can help you grow your business and discover new possibilities with :

                              • strategic brand design
                              • web design & development
                              • app design and development 
                              • digital marketing 
                              • creative engagement 

                                Saul Edmonds believes that every project begins with a story. 

                                Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                                Find out how Saul can help you turn your ideas into reality.

                                Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                                Phone : +617 1300 727 749
                                email : us@roundhouse.cc

                                • Learn about our web design here.
                                • Learn about our app development here.
                                • See our brand and logo portfolio here.

                                If you enjoyed reading this article, you may also enjoy the following:

                                1. Key Questions To Ask Before You Begin Mobile App Development
                                2. 5 Keys To Building Trust In Your Mobile App

                                3. 5 Top Ways To Increase Mobile App Reviews

                                      Roundhouse - The Creative Agency

                                Connect with Saul Edmonds on Linkedin here or Google+ here.
                                Connect with Roundhouse on Google+ here.

                                JOIN OUR SUBSCRIBERS FOR THE LATEST NEWS

                                Thousands of businesses and people around the world subscribe to the weekly Roundhouse eNewsletter. Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

                                What is Apple's App Store Approval Process & How Long Does it Take?

                                by Saul Edmonds

                                6 Key Ways To Help Get Your App Approved By The App Store

                                sept17-blog_What is Apple's App Store Approval Process & How Long Does it Take-.png

                                "Opportunities don't happen. You create them." Chris Grosser

                                The Future Is Mobile

                                Mobile apps have literally changed the way that people get through their days. Their apps wake them up in the morning, allow them to listen to music during the day, help them drive to work, and even allow them to pay for purchases throughout the day. 

                                Mobile apps are enriching people’s lives like never before. 

                                As a result, the Apple App Store has been growing into an exciting ecosystem for millions and millions of developers to provide for the billion users looking to buy them. 

                                It doesn't matter if you are a first time developer or your office employs a large team of experienced programmers, it is important that you understand the Apple's App Store approval process by learning the guidelines first. 

                                Once you understand the approval process, it will help the eventual review process move along more quickly.

                                An Overview of the App Store Approval & Review Process

                                Normally an app will be reviewed and released in 24 hours, but there are so many things that come into play that can slow down the process. 

                                The team at Apple want a safe user experience for everyone, and while the guidelines are firm, you can really help the process along if you understand what the Apple team is looking for when they make their decision. 

                                The team at Apple will reject content they feel is 'over the line'. To get a better understanding where that line is, the Apple Review Team says that you will know when you crossed it. Gaming and cheating the system is not tolerated by Apple, so if you think in the development process that you can steal user data, trick the review process, or try to steal another developer's work, your app is not only going to be rejected, you stand a good chance of being expelled from the Developer Program and that means you will never be able to list an app in the Apple Store again.

                                Before you hit the submit button at the Apple App Store for review, check to see if your app has any of these common mistakes that are slowing down the review process for everyone. 

                                6 Key Ways You Can Help to Get Your App Approved For Sale On The App Store

                                1. Test your app frequently before submitting to see if it has any bugs or it it constantly is crashing.

                                2. Make certain the metadata fields and app information is accurate and complete.

                                3. If the App Team needs to reach you, make sure that your contact information is accurate.

                                4. Create an active login for a demo that might help the review team with their decision.

                                5. Provide back-end services so the app is live and also accessible while under review.

                                6. Offer the review team detailed explanations of features they might not be familiar with and supporting documentation.

                                 

                                Safety First

                                One of the things you have to address before you submit to the Apple's App Store approval review team is the safety of the application. Users want to feel confident the apps they install are safe, so if your app contains upsetting content, damages their device, or is intended to shock people, the Apple App Store is not the right place to submit your app.

                                The team at Apple are always looking for new ways to improve the performance of their devices, and they hold apps to the same standards during the review process. 

                                • The app you submit must be the final version with fully functioning URLs. 
                                • Remove any placeholders or empty content before submitting, then test it before you submit. 
                                • Trial versions, betas, and demos should not be submitted to the Apple Store for review.
                                • The App Store is not a software testing service, they will instantly reject the app that is packed with technical issues or is not the final version. 

                                Test, Test & Test Again

                                During the development of your mobile app, make sure that you have thoroughly tested the hardware compatibility. 

                                In order for a user to get the most of your app, it needs to run on the iPad whenever possible. Universal apps that can run on multiple devices are most efficient and will allow the review team to quickly approve the app.

                                A Clear Monetisation Strategy

                                When it comes to monetizing your app, make sure that your business model is obvious or it can delay the review process. 

                                If the review team is struggling to identify how in-app purchases will be made, it will slow down the review process and could result in the app being rejected. If the team thinks you are trying to cheat customers, expect a lightning fast rejection and possible ban.

                                Earn Reviews The Right Way

                                If the review team sees that you attempted to inflate the ranking of your app or manipulate the reviews with fake feedback, they will take quick steps to preserve the integrity of the App Store, and that usually means rejecting your app and banning you from submitting apps in the future. The reviews will roll in at their own pace, do not try to game the system or you risk losing your standing in the Developer Program.

                                Monitor Your App Over Time

                                One thing is certain, Apple consumers have always placed a high value of things they buy that are innovative, refined, simple, and painless to use. Although a great design is half the battle, make sure the app is fully functional across a variety of platforms.

                                Your app needs to be closely monitored even after approval because if it stops working for any reason, the review team will remove it at any time.

                                The Value Of An Original Idea

                                Finally, come up with your own ideas before submitting your mobile app to the Apple's App Store approval team. Copycats are not tolerated at the Apple App Store, so if it closely resembles another app with slight modifications, it will be rejected. When you copy a popular app and make changes, you also risk crossing the line of an intellectual property infringement claim.

                                Do you have an App Idea? 

                                Contact Roundhouse Now! 
                                Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                                Saulke.png

                                Get to know Saul Edmonds & Roundhouse

                                As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                                He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                                 

                                Saul and his team can help you grow your business and discover new possibilities with :

                                    • strategic brand design
                                    • web design & development
                                    • app design and development 
                                    • digital marketing 
                                    • creative engagement 

                                      Saul Edmonds believes that every project begins with a story. 

                                      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                                      Find out how Saul can help you turn your ideas into reality.

                                      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                                      Phone : +617 1300 727 749
                                      email : us@roundhouse.cc

                                      • Learn about our web design here.
                                      • Learn about our app development here.
                                      • See our brand and logo portfolio here.

                                      If you enjoyed reading this article, you may also enjoy the following:

                                      1. How To Discover Mobile Opportunities In Emerging Markets
                                      2. 5 Top Ways To Increase Mobile App Reviews

                                      3. Iphone App Development

                                            Roundhouse - The Creative Agency

                                      Connect with Saul Edmonds on Linkedin here or Google+ here.
                                      Connect with Roundhouse on Google+ here.

                                      JOIN OUR SUBSCRIBERS FOR THE LATEST NEWS

                                      Thousands of businesses and people around the world subscribe to the weekly Roundhouse eNewsletter. Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

                                      18 Point Checklist For Your Mobile UX Design

                                      by Saul Edmonds

                                      Top 18Keys To A Successful Mobile UX Design

                                      sept17-blog_18 Point Checklist For Your Mobile UX Design.png

                                      In a recent study that was conducted by IBM, they discovered that for every dollar that you are investing in the User Experience (UX), it will return between ten and a hundred fold on the original investment. With so many different ways to enhance the user experience, many people get overwhelmed thinking they have too little or too many, and simply do nothing. This is a very important part of app development, so having a detailed checklist allows you to work through everything to make sure you are giving your customers the best possible user experience.

                                      The following detailed information will greatly help your project coordinator in designing and moving forward with the mobile product development project. Just because there are a thousand ways to enhance the user experience, does not mean that you have to be using them all.

                                      If you follow this mobile UX design checklist, your users are going to be raving about the experience. 

                                      1. Comprehensive Data
                                      Make sure that before you begin groundwork on your app - you know exactly what type of metrics must be tracked or acquired from the user that has downloaded your app.

                                      2. User Flow
                                      Before you release your app - in order to ensure everyone is having the best possible user experience - the flow of your app needs to be tested so you see how your user engages with your app, from screen to screen, until they reach their desired result.

                                      3. The Red Route
                                      It is important that during the design of your app, your developer logically groups functions and content in line with what your users require.

                                      4. User Feedback
                                      Experience shows that your app will mature as users grow and your community flourishes. Your users are going to give you plenty of feedback about what changes they want. Be sure you have a system in place for listening to those requests and taking quick action before you lose your audience. 

                                      5. The 5 W's
                                      If you want to perfect the user experience during app development, your team needs to be asking the five w's of design; who is the app for, what are they using it for, when will they use it, where are they using it, why do they need this app?

                                      6. Analysing Competition
                                      Just don't let the competition steamroll your business, take the time to see what they are doing right, what are they doing wrong, what could you do better, and what are they doing you need to be doing? Don't reinvent the wheel, just make it better.

                                      7. The Prototype
                                      Don't put all that effort into making features in your app before you see how they work on paper. Draw out exactly how each part of the user experience will deliver value, and if it is not something that enhances the experience, move on.

                                      8. Brainstorming
                                      Get all the people on this project in one room and grab the whiteboards! A nice brainstorming session could open doors to ideas no one even considered before. It is amazing what can come from a brainstorming session where everyone has a voice to be heard.

                                      9. The Style Sheet
                                      A style sheet will help everyone to be on the same page as far as visual consistency between all the screens. Once you come up with at least two versions, you will be able to ultimately test A/B variations and clearly determine the version that is most desirable. 

                                      10. Wire-framing
                                      This digital blueprint will help the team to structure the user story, red routes, and flow of the app while defining how the navigation system ties everything together.

                                      11. Gesture Support
                                      Not every user is going to be right-handed. Make sure there is adequate focus on swiping for different users, dragging, pinching, rotating, and motion detection that could be affected by different wearables or smartphones.

                                      12. Loading Times
                                      No one likes a slow-loading app, so be sure to test loads during different parts of the user experience. If things are grinding to a halt, trim the fat and get things moving along before users begin leaving poor feedback.

                                      13. Error Attribution
                                      There are going to be errors along the way, from a user entering the wrong password to the app crashing. Make sure the team can identify who is responsible for the error and how it is communicated to the right people to get it fixed. Usability issues early on in the app release can sink a ship quickly.

                                      14. Pop-Ups
                                      The pop-up can be useful to help getting feedback from the user, but if it interrupts their experience or happens to frequently, you are going to lose them by distracting from the overall experience.

                                      15. Font Size
                                      The size of the font that you are using in the app can have a huge impact on user experience. If the user has to keep pinching the screen to read the content, they are going to grow increasingly frustrated with the experience. Stick with a font size at 14px or 16px, then let the user adjust if needed.

                                      16. Call-to-Action
                                      The call to action buttons, links, images, must be clearly visible or the user could scroll right by it and you lose an opportunity. If you can squint your eyes and the call-to-action is gone, you didn't make it clear enough. Bold is better in this instance. 

                                      17. Settings Feature
                                      The majority of people who use your app are going to want to customise the settings to their own liking. This is a good thing, unless you make it a challenge for them to change the settings. Make it simple for the user to change their experience.

                                      18. Mobile Interactions
                                      Be sure that you have plenty of social share buttons or ways the user can share the experience with their inner circle easily. Making life for user easier will result in more targeted traffic finding your app.

                                      This 18 point checklist for your mobile UX design should help you to get the project off to a great start and hit the ground running. Many of these steps are a work in progress and are ongoing, so if your users are making requests to enhance your app experience - listen, take action and adjust accordingly. Good luck with your new app!

                                       

                                      Do You Have An App Idea?

                                      Contact Roundhouse Now! 
                                      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                                      Saulke.png

                                      Get to know Saul Edmonds & Roundhouse

                                      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                                      He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                                       

                                      Saul and his team can help you grow your business and discover new possibilities with :

                                          • strategic brand design
                                          • web design & development
                                          • app design and development 
                                          • digital marketing 
                                          • creative engagement 

                                            Saul Edmonds believes that every project begins with a story. 

                                            Saul and his team offer a one to one, tailored service - wherehe works with you closely to develop innovative solutions that will take your business to the next level. 

                                            Find out how Saul can help you turn your ideas into reality.

                                            Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                                            Phone : +617 1300 727 749
                                            email : us@roundhouse.cc

                                            • Learn about our web design here.
                                            • Learn about our app development here.
                                            • See our brand and logo portfolio here.

                                            If you enjoyed reading this article, you may also enjoy the following:

                                            1. Web Design : How To Deliver A Positive User Experience
                                            2. Is Your Website Ready For Mobilegeddon?

                                            3. How To Choose A Web Developer

                                                  Roundhouse - The Creative Agency

                                            Connect with Saul Edmonds on Linkedin here or Google+ here.
                                            Connect with Roundhouse on Google+ here.

                                            JOIN OUR SUBSCRIBERS FOR THE LATEST NEWS

                                            Thousands of businesses and people around the world subscribe to the weekly Roundhouse eNewsletter. Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

                                            What is the Difference Between a Marketing Agency and a Brand Agency?

                                            by Saul Edmonds

                                            Brand Agency vs Marketing Agency - How To Choose The Right Solution For Your Business

                                            sept17-blog_What is the Difference Between a Marketing Agency and a Brand Agency-.png

                                            “Two roads diverged in a wood, and I -I took the one less traveled by, And that has made all the difference.” ― Robert Frost

                                            Brand First, Market Second

                                            Perhaps you are wondering what is the difference between a marketing agency and a brand agency, so today we are going to paint a clear picture so there will be no doubt in your mind. 

                                            When you better understand the difference in marketing and branding, you will be able to move your business in the right direction and in the correct order.

                                            At the most basic level, marketing is the process of pushing your message to the target audience where branding is more about creating attention to your company. So to better understand, the branding comes first, then the marketing follows. Your company owns your marketing, your customers own your brand.

                                            The Role Of Your Marketing Agency

                                            The marketing agency does not have to develop the theme or logo for your company, all that is in place already. The marketing agency is going to discuss with a company their goals and core values, then try to align an advertising strategy that will connect with the most qualified consumers. This can only be done successfully if the branding has already been completed by a brand agency.

                                            The Role Of Your Brand Agency


                                            The brand agency is all about helping to identify your business values and help give them a face. The brand of your company goes out like a beacon to the world, and if done correctly, connects with people on an emotional level. The brand is how the consumer will be able to identify your company from the millions in your niche, so it really has to be done with creative skill, care and focus. 

                                            Remember - Your Brand Is More Than Your Logo


                                            When it comes to branding, we think of a brand-name, packaging, and graphic identity. 

                                            Branding is not just the process of creating a compelling logo that resonates with buyers, branding is more about ideas, perceptions, notions about the company, a product, or the service. If you can connect to a buyer on an emotional level, then the marketing aspect will be easier because they are already invested emotionally. 

                                            Marketing is a more complex aspect because you are taking one company and one core set of values and trying to reach a global audience. Think of branding as the bulls-eye on the dart board, and marketing and the entire rest of the board. Marketing is all about doing anything that will attract a large majority of people to show some interest in the company. 

                                            Brand For the Long Term, Market For The Mid Term


                                            One week a certain marketing technique may work, then next month a whole new approach could show bigger results. With marketing, you have to get immediate results in order to continue the process. Marketing is not about developing long-term relationships like with branding, this mid-term approach is all about getting more people though the doors. 

                                            The goal of the branding agency is to help a business to connect with and then establish longer relationships with clients. Branding is all about keeping focus on the bigger picture, helping to provide the consumer everything they need that they are not getting from a business in a similar niche. Branding focuses on creating consistent, trusting, coherent, strong relationships.

                                            Do you need an integrated brand design and marketing strategy? 

                                            Contact Roundhouse Now! 
                                            Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                                            Saulke.png

                                            Get to know Saul Edmonds & Roundhouse

                                            As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                                            He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                                             

                                            Saul and his team can help you grow your business and discover new possibilities with :

                                                • strategic brand design
                                                • web design & development
                                                • app design and development 
                                                • digital marketing 
                                                • creative engagement 

                                                  Saul Edmonds believes that every project begins with a story. 

                                                  Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                                                  Find out how Saul can help you turn your ideas into reality.

                                                  Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                                                  Phone : +617 1300 727 749
                                                  email : us@roundhouse.cc

                                                  • Learn about our web design here.
                                                  • Learn about our app development here.
                                                  • See our brand and logo portfolio here.

                                                  If you enjoyed reading this article, you may also enjoy the following:

                                                  1. What Is Brand Identity Design?
                                                  2. How To Achieve More With Less When Marketing Your Small Business

                                                  3. How To Use The Power Of Storytelling To Grow Your Business

                                                        Roundhouse - The Creative Agency

                                                  Connect with Saul Edmonds on Linkedin here or Google+ here.
                                                  Connect with Roundhouse on Google+ here.

                                                  JOIN OUR SUBSCRIBERS FOR THE LATEST NEWS

                                                  Thousands of businesses and people around the world subscribe to the weekly Roundhouse eNewsletter. Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

                                                  What Should You Expect From A Professional Brand Agency?

                                                  by Saul Edmonds

                                                  5 Step To Brilliant Brand Design For Your Business

                                                  sept17-blog_What Should You Expect From A Professional Brand Agency-.png

                                                  "All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You." ―Tom Peters  

                                                  How to hire the right brand agency for you and your business

                                                  Perhaps you are ready to move forward with your hiring of a brand agency but not sure what to expect during the process. 

                                                  The best brand design process is a collaborative one between you and your designer.

                                                  An experienced brand design agency will understand the process of creating a successful brand, and will have many hundreds of logos and brand designs in their portfolio. Taking advantage of their professional experience ensures a quality outcome with less stress - unfortunately (as with most things) you get what you pay for when it comes to branding.

                                                  Brand design is a key investment in your success - and it is essential to get it right.

                                                  Here is a step-by-step process for when you call the brand agency to have them work on your design.

                                                  Step 1: The Initial Meeting
                                                  During the initial meeting with the brand agency, this is more of an informative gathering where the client and brand agency discuss all the details of the project. These details can include context, background, previous experiences, goals, motivation, and brand positioning. From here, future marketing strategies are discussed to assess whether an ongoing relationship and brand guidelines are needed. Terms of payment are finalized before work commences.

                                                  Step 2: Briefing and Research
                                                  Once the deposit has been received, the brand agency team will gather all the information from the initial meeting and conduct further research into audiences, markets, and competitors. A brief will be put together that includes elements such as - project details, deliverables, project background, tone of voice, anything to be included or excluded from design, positioning, marketing, audience, and deadlines.

                                                  Step 3: Ideas and Concepts
                                                  The brand agency will now begin the process of designing concepts and ideas that answer the brief. The mood boards, or design concepts, will be different from one another and allow discussion as to what is working and what is not. This will enable the team to begin moving more in the right direction of the project. The concepts and ideas will be presented in the context of a finding a creative starting point.

                                                  Stage 4: The Initial Presentation
                                                  The initial presentation between client and brand agency will set the tone for the rest of the project. A discussion will take place as the client sees the designs and concepts for the first time, allowing the team to identify which concepts are going to work best for the overall branding. Whether the client loves the concepts or requests major changes, the goal here is that everyone leaves the presentation with a better understanding of the final result. Having a clear idea how to complete the project is necessary to making it to the next stage and will ensure in the end the client is satisfied.

                                                  Stage 5: Development of Design
                                                  Now that everyone is on the same page, the development of the design becomes more in focus. Once the development reaches a particular point, the design is then emailed to the client for further feedback. Changes will be made to make sure the client is satisfied with the progress and sent back for review again. This process will continue until the final design has been mutually agreed upon and signed off on.

                                                  Stage 6: The Delivery of the Design
                                                  All of the artwork is handed over to the client in printed version and file formats. The client has complete ownership of all the art files.

                                                  When it comes to brand design, now you should have a better idea what should you expect from a professional brand agency. These are just an outline of the common stages, and many can change depending on the unique details and the requirements of the project brief.

                                                   

                                                  Do you need brilliant brand design from a proven agency you can trust?

                                                  Contact Roundhouse Now! 
                                                  Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                                                  Saulke.png

                                                  Get to know Saul Edmonds & Roundhouse

                                                  As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                                                  He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                                                   

                                                  Saul and his team can help you grow your business and discover new possibilities with :

                                                      • strategic brand design
                                                      • web design & development
                                                      • app design and development 
                                                      • digital marketing 
                                                      • creative engagement 

                                                        Saul Edmonds believes that every project begins with a story. 

                                                        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                                                        Find out how Saul can help you turn your ideas into reality.

                                                        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                                                        Phone : +617 1300 727 749
                                                        email : us@roundhouse.cc

                                                        • Learn about our web design here.
                                                        • Learn about our app development here.
                                                        • See our brand and logo portfolio here.

                                                        If you enjoyed reading this article, you may also enjoy the following:

                                                        1. 4 Reasons To Choose A Brand Agency
                                                        2. How To Use Your Brand Story To Stand Out

                                                        3. The 6 Essentials For Effective Brand Identity

                                                              Roundhouse - The Creative Agency

                                                        Connect with Saul Edmonds on Linkedin here or Google+ here.
                                                        Connect with Roundhouse on Google+ here.

                                                        JOIN OUR SUBSCRIBERS FOR THE LATEST NEWS

                                                        Thousands of businesses and people around the world subscribe to the weekly Roundhouse eNewsletter. Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

                                                        Web Apps VS Native Apps - Which is Better For Startups?

                                                        by Saul Edmonds
                                                        sept17-blog_Web Apps VS Native Apps - Which is Better For Startups-.png

                                                        When it comes to the debate over web apps vs native apps, one thing is for certain, the gap between these two will continue to shrink over the years. 

                                                        As it pertains to the startups, there are a bunch of things to consider because not everyone shares the same level of expertise or has the same deep pockets. 

                                                        The best way to decide the winner in the web apps vs native apps debate is to simply look at the factors that separate the two.

                                                        Although we are still a few years out before the gap closes, today is a different world we live in. There are a number of reasons why one startup would consider the native apps, while another can not live without the web apps. Although everyone has their preference, it helps to see why one is preferred over the other in unique situations because you may not have considered all your options when you started this journey.

                                                        The following information should cast a light on both web apps vs native apps, allowing you to determine where you put the most important and how that will affect you and your business in the long-term. 

                                                        There is no right or wrong answer here, just information.

                                                        Start with Performance

                                                        The first thing to consider is performance. 

                                                        Take a look at the Google App Store and you will quickly discover that gaming is extremely popular. Kids are always looking for the latest fun releases, and adults are looking for games that remind them of their youth. As far as the debate between web apps vs native apps, highly interactive applications that are needed to run these games fall into the native apps category. 

                                                        The truth of the matter is that web apps will have a real struggle in this space because the performance simply will not be the same as the native apps. 

                                                        For that reason, the native apps win this argument. 

                                                        A Case For The Collaborative

                                                        Perhaps the mobile app that you will be developing is more of a collaborative or solo effort. When there are many pieces to the puzzle and you need many people to help with the effort, the clear winner here is the web apps. 

                                                        This is the best option for being able to output an application that meets or exceeds your needs.

                                                        Consider Location Services

                                                        One of the things that you have to consider with the development of the mobile app is where the user is going to get the most use of this application. 

                                                        Consider if the user is going to be on the go, where a GPS or navigational app works best. If the user is going to be more localized, locked onto a computer all day at work, then a dedicated OS app isn't the ideal solution for this instance. If the primary focus of the app is to help a user while they are on the go, then you have to choose between the web apps vs native apps accordingly.

                                                        Teams & Resources

                                                        When you have a lot of people working on the development of the app, web based is the way to go for a number of reasons. 

                                                        One being that you can easily manage the code for a variety of operating systems more easily. having a dedicated specialist for each device just is not practical for a startup. It doesn't matter how deep the pockets, it just is not practical in the early stages of the game to dedicate all those resources when web based will do the job.

                                                        Know Your Level Of Expertise

                                                        One of the things to consider in the web apps vs native apps debate is your level of expertise. 

                                                        If you have some background in web apps, it does not make any sense as a startup to try and learn a new skill. If you are already familiar with one over the other, then take the road with least resistance. The last thing that you need now is to go through all the trial and errors of learning something new when you are trying to develop an application quickly.

                                                        Review The Work Load

                                                        One of the ways that you can decide easily which is right for you is to consider that when we are talking about iOS, you have to be willing to deal with all the policies of the App Store. 

                                                        That means you have to take the good with the bad, and despite there being a number of benefits, you have to take the bad too. Even though the App Store is going to shoulder the load as far as managing money for you, you are going to have to give up a certain level of control that you had. On the other hand, with the web based apps, you have all the control but you also have to do all the work, and there will be tons of work. 

                                                        Luckily for startups, you can rely on programs like Chargify, Recurly, and Spreedly to handle some of that work load.

                                                        Find The Best Long Term Solution

                                                        Looking at the long-term development of your app, you have to carefully consider if you are going to be making use of cloud components down the road. 

                                                        Looking at this from the perspective of the user, they might be able to get the most out of the app if their device is packed with features clogging up space. The cloud allows users to be able to free up valuable space on the device and enhance the overall user experience. in the end, this is what the who purpose is for, making certain the user has the ultimate experience. 

                                                        You should consider starting with the web application now and then eventually adding some mobile OS apps that will compliment the app down the road.

                                                        This information should have at the least showed you both sides of the web apps vs native apps debate. There are definitely more things to consider, but this should be a great jumping off point for the startup. Don't look at the solution to a short-term problem, it is important that you are looking well into the future to the needs of the user.
                                                         

                                                        Do You Need A Web App or Tailored Native App?

                                                        Contact Roundhouse Now! 
                                                        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                                                        Saulke.png

                                                        Get to know Saul Edmonds & Roundhouse

                                                        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                                                        He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                                                         

                                                        Saul and his team can help you grow your business and discover new possibilities with :

                                                        • strategic brand design
                                                        • web design & development
                                                        • app design and development 
                                                        • digital marketing 
                                                        • creative engagement 

                                                          Saul Edmonds believes that every project begins with a story. 

                                                          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                                                          Find out how Saul can help you turn your ideas into reality.

                                                          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                                                          Phone : +617 1300 727 749
                                                          email : us@roundhouse.cc

                                                          • Learn about our web design here.
                                                          • Learn about our app development here.
                                                          • See our brand and logo portfolio here.

                                                          If you enjoyed reading this article, you may also enjoy the following:

                                                          1. 3 Reasons Why Facebook Is Essential For Business
                                                          2. Defined By Design : An Introduction To Design Thinking

                                                          3. 5 Keys To Building Trust In Your Mobile App

                                                                Roundhouse - The Creative Agency

                                                          Connect with Saul Edmonds on Linkedin here or Google+ here.
                                                          Connect with Roundhouse on Google+ here.

                                                          JOIN OUR SUBSCRIBERS FOR THE LATEST NEWS

                                                          Thousands of businesses and people around the world subscribe to the weekly Roundhouse eNewsletter. Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

                                                          App Monetization: iPhone Apps Vs Android Apps

                                                          by Saul Edmonds

                                                          Are iPhone Apps or Android Apps Best for Monetization?

                                                          sept17-blog_App Monetization- iPhone Apps Vs Android Apps.png

                                                          The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it. ―Jon Feltheimer

                                                          It doesn't matter if you are working with iPhone or Android apps, there are plenty of ways to monetize each platform so that you can make some nice residual income for the long-term.

                                                          While there may be similar ways to monetize in the apps, they are definitely not one in the same. if you are still in the early development phase and looking to choose one over the other, the following information should be helpful.

                                                          If you already have the app in the later stages of development and you simply want to see what options there are for you to make money, then this information should give you a good jumping off point. 

                                                          When it comes to app monetisation, knowing your end game in advance will make the process much easier.

                                                          Here are a few of the things to consider when it comes to app monetisation for iPhone apps vs Android apps.

                                                          Now before we can get into the different ways to monetize each application, we need to take a close look at what separates one from the other. If you want to start with the most popular, it might come as a surprise to some that the iOS apps are generating a staggering 35% more revenue than those on the Android platform. 

                                                          Why is iOS outperforming Android? 

                                                          The answer is really clear. The Apple App Store currently has over 400 million users that have registered for their one-click payment system. To get a better understanding of that what means, if you have an app in the Apple Store, 400 million potential buyers already have the money in their hand and only need to click a button for you to get paid. That is a huge selling pint for app developers who have to choose one over the other. 

                                                          The reason those using the iOS system benefit is because Apple makes sure anyone who downloads any apps, whether free or premium, has already registered in their system and has a credit card on file. The other reason is that the majority of Apple Store users have at one point downloaded movies or music from iTunes, so that existing payment relationship is already in place as you hit the App Store.

                                                          Compare this to Android that makes use of Google Play. 

                                                          Users on the Android system are not required to have credit card information on file, in fact, users who want to download free apps only need be logged in with any G-mail address. Even though Google is making efforts to try and get users to enter their credit cards to download apps, it is not a full requirement yet like with Apple.

                                                          That being said, both platforms offer ways to monetize the apps and provide you a steady stream of income for the foreseeable future. Creating a few different versions of the same app allow you to sell it with premium features once you get the user invested in the free version first. 

                                                          App Monetization with iPhone Apps

                                                          When you have a free app in the Apple App Store, you have a better chance of making money offering other features that you would if you simply offered the premium app as a standalone. Here are some 3 ways to monetize iPhone Apps:

                                                          1. In-App Items - Once your free app has grown in popularity, you simply monetize and get users already comfortable with the app to buy in-app items. This is a great way to entertain the users too as they get to be teased with bonuses and features that could enhance the app experience.
                                                          2. Premium Version - Although you will get some sales if you offer a premium app, selling it from within the free app is the way to go. When the free app provides valuable content to all users, you can then create a premium version. Users wanting to use this newer version must pay to access it. Simply find out what your users like, then all you have to do is monetize it.
                                                          3. CPI Ad Network - You really don’t have to put much work into earning money with the free app. All you need to do is upload your app and integrate with a CPI add network to generate a steady income.

                                                          App Monetization with Android Apps

                                                          Having a free app in the Google Play Store means you are going to get a ton of downloads if you hit that sweet spot, making money is something altogether different. Ways to monetize Android Apps include:

                                                          1. Paid Downloads - This is the least effective way to make any money with your apps in the Google Play Store. It is estimated that on 6% of all the apps downloaded are actually paid for.
                                                          2. Ad Revenue - Android Authority reports that 49% of the Android apps in the Google Play Store contain ads.
                                                          3. In-App Purchases - Perhaps the best way to make money with your app at the Google Play site is with in-app purchases. More people are making in-app purchases than they are buying premium apps, and this number is only expected to rise in the next year. Users download the app for free, then must pay in order to unlock in-app content or special bonus features. 
                                                          4. E-commerce - There are over 37,000 apps in the Google Play store that are monetized through e-commerce. This number is expected to steadily grow as the shift to e-commerce explodes in popularity year to year. This is a great way to provide customers an easy way to shop for products across a number of different mobile devices.
                                                          5. Affiliate Partnership - Those apps which have a tremendous amount of content monetize by way of affiliate partnerships. There are a number of affiliate networks that are recording record numbers this year, and users who want to get in the game and grab some of that app cash now have another resource available to them.

                                                          There you have it, whether you are going iPhone or Android, you have plenty of app monetisation methods to consider. The best part is that once you get the ball rolling downhill and start making some money, you simply rinse and repeat the process until you hit your goals

                                                          Do You Have An App Idea?

                                                          Contact Roundhouse Now! 
                                                          Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                                                          saul.png

                                                          Get to know Saul Edmonds & Roundhouse

                                                          As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                                                          He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                                                           

                                                          Saul and his team can help you grow your business and discover new possibilities with :

                                                              • strategic brand design
                                                              • web design & development
                                                              • app design and development 
                                                              • digital marketing 
                                                              • creative engagement 

                                                                Saul Edmonds believes that every project begins with a story. 

                                                                Saul and his team offer a one to one, tailored service - wherehe works with you closely to develop innovative solutions that will take your business to the next level. 

                                                                Find out how Saul can help you turn your ideas into reality.

                                                                Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                                                                Phone : +617 1300 727 749
                                                                email : us@roundhouse.cc

                                                                • Learn about our web design here.
                                                                • Learn about our app development here.
                                                                • See our brand and logo portfolio here.

                                                                If you enjoyed reading this article, you may also enjoy the following:

                                                                1. Iphone Tip - Backup Bootcamp
                                                                2. App Review - Hashable And The Science Of Relationship Tracking

                                                                3. 5 Stress Free Tips To Outsourcing Your App Development

                                                                      Roundhouse - The Creative Agency

                                                                Connect with Saul Edmonds on Linkedin here or Google+ here.
                                                                Connect with Roundhouse on Google+ here.

                                                                JOIN OUR SUBSCRIBERS FOR THE LATEST NEWS

                                                                Thousands of businesses and people around the world subscribe to the weekly Roundhouse eNewsletter. Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

                                                                Is Squarespace A Good Alternative to WordPress?

                                                                by Saul Edmonds

                                                                An introduction to the pros and cons of Squarespace V Wordpress.

                                                                What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice.
                                                                — Archibald MacLeish (Poet, playwright, essayist, Librarian of Congress, lawyer)

                                                                How to choose the best CMS for you

                                                                To understand if Squarespace is a better alternative that WordPress, you really have to know what these two are all about. 

                                                                While on the surface they may appear to be similar platforms, they actually have different features that make them unique to one another. 

                                                                WordPress is more of a content management system, whereas Squarespace is presented as a website builder, although in reality these are 2 sides of the same coin and both can be either a CMS or a website builder. So the short answer to whether Squarespace is a good alternative to WordPress is it really depends on your needs.

                                                                The purpose of your website will determine which is a better fit for your business.

                                                                Some WordPress options may be better in the short-term than Squarespace and vice versa. The following questions should help you to decide the best fit for your company and how each platform excels in their own way.

                                                                What Type of Functionality Will Be Required?

                                                                In order to determine whether Squarespace is a better alternative to WordPress, we need to start with the basics. 

                                                                • Start by writing down what type of website you are going to be building. 
                                                                • Next, decide what your website is going to do. 
                                                                • Finally, it is important to know today what you expect from the website in the future. 

                                                                When you come up with the answers and find that you are going to need more than just a static website, WordPress might be the right fit. However, if you are looking to create a stunning website that is all about drag-and-drop, Squarespace is the answer.

                                                                There are many sites that are using Squarespace templates that really are stunning to say the least. These websites are perfect for displaying the menu of your website, your portfolio, or your clothing store inventory to mention just a few.

                                                                WordPress on the other hand gives you a little more flexibility to add a huge range of features by simply installing a plugin.

                                                                When you clearly understand your precise needs in advance, you can choose the right platform that will give you the perfect website for your needs. That being said, it is also easier if you have clarity about your future needs now, because if you have to switch platforms later it could create added hassle and expense.

                                                                How Much Flexibility are You Going to Need?

                                                                Again, on the subject of whether Squarespace is a better alternative that WordPress, it all comes down to the needs of your business. 

                                                                If you own a local pizza restaurant and only want to show your customers the latest menu, the Squarespace website is more than enough. However, if you have a website that requires a range of user logins, and complicated functionality, WordPress allows you to incorporate a number of plugins to realise a more custom solution. 

                                                                As Squarespace is a privately owned company, you must use their service providers - Squarespace is a hosted solution. If you need a simple website without a million features, Squarespace websites rival some of the best online.

                                                                By comparison, WordPress is more of an open book, which means if you have a custom need or specific function you want to incorporate, chances are good that there is a free plugin for that. You are also able to use your preferred website hosting provider. 

                                                                Will You Need to Scale Up Your Website Over Time?

                                                                Websites should not be static, they should be maintained and updated frequently, especially if you are always looking for ways to drive new traffic to your site.

                                                                It is best to know today what your future plans are for your website because you don't want to get locked into one type of platform and find you are unable to scale things up in the future. 

                                                                Many people simply assume they need to jump into WordPress because it gives them the flexibility to grow easily over time. 

                                                                It is important to note here that Squarespace has features that make it more favourable in unique situations. 

                                                                Perhaps you do live shows on YouTube and at any point could have over 10,000 live viewers, who in turn rush to the website for more information. Squarespace can handle the load with zero issues, whereas the WordPress site might crash from the huge rush of traffic all at once. In this example, Squarespace makes use of huge load balancing servers which can keep that website stored at several locations and point that rush of traffic to the closest server. WordPress sites could freeze up because they need to talk to the database. This is however very dependent on the quality of your web hosting as well.

                                                                While this is just one example, both platforms have their good features, again, depending on how you plan to scale things up down the road. So if you intend on only getting traffic when you do a huge live online event, then Squarespace might be a better option. If you are constantly expanding your reach and incorporating new features for your visitors to utilize, Wordpress allows you to keep adding those features with ease.

                                                                So now you should have a better idea about whether Squarespace is a better alternative to WordPress - whether your are a global corporation that needs a landing page or a small home-based business that needs more of a fully functional website.  It all comes down to your specific needs, your plans for the future, and what type of user experience you want to give your customers.

                                                                Do you want to learn more about which platform is right for you?

                                                                Roundhouse is a professional creative agency specialising in custom web solutions. We are a squarespace specialist having over 7 years experience with the platform and Wordpress Expert. Creative Director Saul Edmonds has over 20 years professional web experience. He is an international expert on Squarespace and has developed many custom Wordpress websites for clients across all industry groups.

                                                                If you wish to learn more about Squarespace and Wordpress - and which is the right platform for your business, call us on 1300 727 749 or email us anytime. We are here to help you make the right choices for your business now - and into the future.

                                                                The Job Description of a Billionaire

                                                                by Saul Edmonds

                                                                LESSONS LEARNED FROM THE ICON OF ENTREPRENEURSHIP

                                                                Trying to relate to Richard Branson as an entrepreneur is like trying to relate to Kelly Slater as a Surfer or Stephen Spielberg as a Director. The magnitude of their awesomeness may make you question whether the same rules even apply to you.

                                                                What follows is proof that THEY DO!

                                                                Job Description of a Billionaire: Lessons learned from the icon of entrepreneurship

                                                                HOW TO USE YOUR BRAND STORY TO STAND OUT

                                                                by Saul Edmonds

                                                                A Practical Guide To Brand Storytelling

                                                                And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling . . . good storytelling . . . is a vital component of a marketing campaign.
                                                                — Gary Halbert

                                                                If there is one key piece of advice I can share - that is - to tell your story.

                                                                Be authentic. Be brave. Be honest.

                                                                Your brand is an extension of your story. Your customers want to get to know you - your business, products and services - and what you stand for, and where you have come from. It matters to your customers.

                                                                Tell them. Share it.

                                                                Your story is your most valuable marketing tool.
                                                                Use your story to grow your business.

                                                                In today’s marketing world, connecting with your prospects in a real way is an integral part of business success. Regardless of your industry, your expertise or your particular strategy, finding ways to create an emotional connection with your audience will make a huge difference when it comes to attracting and retaining customers. 

                                                                In order to stand out from the crowd and gain a competitive edge in your industry, you have to shift from broadcasting your promise to telling your brand story. 

                                                                Well-written business and brand stories are very powerful tools for building trust since they are original, emotional, sharable and memorable. The sharing aspect is what enhances brand awareness regarding your business and brings more potential customers to your business. 

                                                                So, what’s your brand story? If you want to write an 'emotionally intelligent’ brand story, but don’t know how to go about it, read on.

                                                                What Is Your Brand Story?

                                                                Your brand story is a powerful marketing tool, and the best and most effective brand stories are those that engage with your customers. These are descriptive, conversational and inspirational stories that speak directly to your audience to bind your business, product or service to your audience. 

                                                                Your brand story is much more than just a narrative or content.

                                                                Your brand story is more than content on a website, a message in a leaflet or the presentation you use to pitch to clients or investors. It goes beyond the narrative you tell other people about your business; it includes what others think about your business based upon your brand image; complete with facts, interpretations and emotions.

                                                                Everything you do, every aspect of your brand or business, from packaging and selling your products, to the employees your hire is a major part of your story and each element of your brand or business should represent the truth about your business brand. 

                                                                If you are interested in creating an effective, sustainable business and build brand loyalty, you must begin with your brand's story. But why is your brand's story so important?

                                                                Why Have a Brand Story?

                                                                Your marketing efforts must connect in an authentic way with your potential buyers. That’s where your brand story comes into play. While a brand story may not be the only reason a shopper buys a product from an online store, it does influence a sale. Therefore, it is extremely important to have a brand story that resonates with your target audience. 

                                                                The key to building a great brand is to place your brand's story in line with the needs of your customers. Businesses that only tell stories about themselves will end up speaking to themselves. On the other hand, companies that allow customers to be a part of the brand story will end up building trust and developing relationships.

                                                                Stop using your website to show ads for your business, instead show your visitors how your brand can help them.

                                                                Top brands are built on much more than the specifications and utility of their products or services. Your product or service is just one part of your brand story. A prospective customer’s relationship with your business will most likely start before they actually buy your product for the first time. 

                                                                How Do You Start To Tell Your Brand's Story?

                                                                In order to tell your brand story, you need to understand your business and define the elements that will help you to tell your story effectively. This will enable you to set your brand apart and make emotional connections with your customers and clients. 

                                                                An effective brand story strategy will ensure you you stand out, boost brand awareness, build customer loyalty and increase your profits. 

                                                                The world’s top brands are not just about products. No matter what industry or stage you are in your business, you should see your brand story as a key element of your marketing mindset.

                                                                Your brand story starts with an emotional connection created when your customer hears your brand name for the first time, visits your website, sees your business logo, views your posts on social media or reads your “about us” page. The message you send should not be just your business and how good you are at it, but also about your values and mission. This will help to create the full picture of you stand for as a business.

                                                                More often than not, marketing takes place when you are not there and your customers are telling their friends or relatives about the amazing benefits of your product. Let your customers tell your brand's story for you.

                                                                Build Characters That People Admire

                                                                In each compelling story, you will find a character that connects with the audience. Perhaps it’s the main character, a minor character or just an onlooker whose ideas, personality or role in the narrative persuades and influences the audience opinion. 

                                                                It is extremely important to tell a story that your audience will care about. 

                                                                Helping your customers resonate with your brand is the best way to create an emotional connection and a greater fan base. 

                                                                Be Consistent with Your Brand Message

                                                                Confusion can ruin your brand reputation, so make sure that your story is consistent with your image and promise. If your audience cannot meaningfully relate to your brand story in the context of their expectations and perceptions of your business, they will move on and seek another brand that fulfils their needs. 

                                                                By creating a compelling and emotionally engaging brand story, you can make your brand more personified and drive authenticity, which helps to create relevance, trust and loyalty. However you tell your brand’s story, be sure to reach out to those who care about your business, your products or services. 

                                                                Give your audience a story that they can relate to, to build long term customer relationships built upon trust and positivity.

                                                                Are You Telling Your Brand Story Effectively?

                                                                At Roundhouse, we are here to help you tell your brand story and grow your brand. We care about you - and we are committed to getting your story out there to the people who matter most - your customers! 

                                                                We have a complete range of brand and logo design services - including web development - to ensure that you reach your business goals. Book a free consultation with us today, to learn more about your range of brand services. (link)

                                                                Ready to Get Started With A New Brand Design? 

                                                                My name is Saul Edmonds and I have over 20 years professional brand design and brand experience. I would love to learn more about your business and help you grow your professional opportunities. Call me for a FREE personal brand consultation today. Let's work together to make your vision a reality.

                                                                The 3 Key Components of Your Brand Vision and How To Craft Your Brand Vision for Success

                                                                by Saul Edmonds

                                                                Simple Steps To Develop Your Unique Brand Vision

                                                                Behind every successful business is an effective brand.

                                                                And every effective brand is built upon the foundation of a strong brand vision.

                                                                If you are starting out in business, your brand vision may be something about which you already have clarity - or your brand vision may be a roadmap or work in progress, that you are discovering or refining as you move forward.

                                                                Effective branding - and understanding and communicating your unique brand vision to your customers - is critical to ensure you stand apart from your competitors in the marketplace.

                                                                But what is a 'brand vision'? - and how do you get it right - for you, your business and your prospects?

                                                                Read on for some simple tips of how to develop a comprehensive brand vision that is uniquely your own.

                                                                Why is Brand Vision Important?
                                                                The ideas behind your brand define you

                                                                Getting your brand’s vision right can help you attract more customers and make the selling process easier. A well defined brand can help move your business forward. It can inspire all people involved with your organisation – including you, your employees and your customers. 

                                                                Brand vision and brand values send personal and emotional signals to potential customers, allowing them to connect with your company and develop loyalty. 

                                                                For your brand to be successful there must be a clear vision that informs operations. 

                                                                Not only will this allow employees to understand and appreciate their roles better but when unexpected incidents occur, it enables you to determine effective strategies to negotiate successful outcomes. 

                                                                Brand vision comprises three key components, namely: 

                                                                1. Brand Values 
                                                                2. Brand Future 
                                                                3. Brand Purpose 

                                                                Know Your Brand Values
                                                                What do you stand for as a business?

                                                                What are your values as a brand? Every successful brand represents a set of values. 

                                                                For a company to be successful there must be a number of shared values behind a brand. Your company should adhere to all the core brand values across all situations. 

                                                                This ensures your brand is well placed to give meaning to customers and employees. It provides the workers with a common cause, a reason to come to work every day. The brand also motivates the employees and makes them think out of the box. 

                                                                Identifying your brand’s values will help your customers to engage with your brand and business. 

                                                                Make The Future Happen
                                                                What is Your Brand's Future?

                                                                What possibilities does the future hold for your brand? How can you shape your future to manifest your brand's full potential?

                                                                For a brand to succeed long term, the management must have a good vision about the future. In other words, the team behind the brand should have a detailed forecast about what its future will look like, for instance in the next 10 years.

                                                                It is important to envision what happens next because managers should be encouraged to avoid incremental estimates - and to develop a creative and holistic view about their brand’s future. 

                                                                By thinking well into the future, your brand should not be overwhelmed by unexpected circumstances. Let your brand adapt accordingly and organically to realise the future you are hoping for. 

                                                                Think Big
                                                                Discover Your Brand Purpose

                                                                Your brand’s purpose is much more than just boosting shareholders’ wealth or increasing profits. Instead, ensure your brand's purpose aims high - to include such lofty goals as making the world a better place, and what meaningful role your brand can perform in this respect.

                                                                Again, it is important to guide and motivate employees. 

                                                                Organisations that have a well-defined brand purpose have a huge advantage over those that don’t. This is because they stand for something and will always have something to share, and not just a product to sell. 

                                                                Purpose-driven companies strive to make the world a better place and always stand for their values. Businesses should work hard to make the difference come to fruition.

                                                                Why Have a Brand Vision?
                                                                Discover why it is important to get inspired

                                                                Your brand vision is the ideas behind your brand that inspire you, your employees and your customers. They give a clear direction to your company. 

                                                                Defining the values that your organisation will stand for is vital, as these set guidelines about the kind of behaviour that differentiates your company in the marketplace and allows your clients to instantly appreciate the promise of your brand. 

                                                                A successful brand will always have certain core values as well as peripheral values that allow a brand to reflect and give voice to the changing societal atmospheres. 

                                                                Successful brands do not just focus on their customers; instead, they are always thinking about their employees as well. It is extremely important to make sure all employees appreciate the brand values, and are dedicated to delivering those values.

                                                                Encourage everyone in your company to think about how they will help make the world a better place, and understand the kind of behavior that will allow your brand to achieve its goals.

                                                                • How to Create Your Brand's Vision 

                                                                • What is your vision for your brand?

                                                                • What do you stand for - as a person, as a business?

                                                                Take the time to understand the messages that you want your brand to communicate. 

                                                                Start with clarity and purpose. Make a list. Collect images and motivational quotes. 

                                                                Get excited - your customers will thank you for it. People admire and respect others who are knowledgeable, caring and genuine with regards to their business dealings.

                                                                Above all be authentic - and tell your own story.

                                                                Creating your brand’s vision is one of the most important steps when it comes to brand management. 

                                                                Crafting brand vision is a tactical process that requires the input of the brand’s top managers as the vision determines the future of the brand. More often than not, marketers should make critical decisions about the future growth of the company. This is a major challenge since the brand must be expanded to cater to emerging opportunities in the market and also be focused on overcoming the existing challenges. 

                                                                Poor brand vision can also create the issue of discontinuity for the company’s strategies.

                                                                Generally, brand vision statements must be simple, clear and easy to remember. 

                                                                The staff should be able to memorize the brand vision statements. 

                                                                When crafting the brand vision, you need to keep the following tips in mind. 

                                                                Think Big: while creating a brand vision for your company, marketers should have huge plans for the business. The vision should address all issues concerning the end consumer. The vision must motivate both the employees and customers alike. 

                                                                Encourage Growth: marketers should craft a brand vision that will boost the growth of the business beyond the existing product categories. 

                                                                Consistency: it is important for your brand vision to be consistent with the corporate strategy. For that reason, the top corporate managers should take part in creating the vision. 

                                                                Regular Revision: while marketers draft brand vision for the long term, make sure that the vision is revised on a regular basis. These days, brands operate in a changing environment. Your vision should be revised according to the changing environment to ensure it is always relevant for the consumers. 

                                                                Every business decision you make should be in accordance with your brand vision. Your brand vision needs to replicate the business strategy, stand out from competitors, motivate staff, resonate with consumers and guide your brand to meet its goals.

                                                                Are your ready to take your brand to the next level?

                                                                Talk to Saul Edmonds and Roundhouse. 

                                                                My name is Saul Edmonds and I have over 20 years professional brand design and brand experience. I would love to learn more about your business and help you grow your professional opportunities. Call me for a FREE personal brand consultation today. Let's work together to make your vision a reality.

                                                                13 Steps To Creating Leads on Twitter

                                                                by Saul Edmonds

                                                                13 Steps To Using Twitter for Lead Generation

                                                                Communication leads to community, that is, to understanding, intimacy and mutual valuing.
                                                                Rollo May

                                                                Simple Ways to Use Twitter To Grow Leads & Opportunities for Your Business

                                                                Growing your Twitter following is very important.

                                                                Twitter provides the opportunity to reach a global audience with every 'tweet' that you make.

                                                                One popular post can get retweeted and favorited by new followers who have the potential to share that message with their inner circle instantly.

                                                                Being able to generate leads on Twitter is not as difficult as you might think. Take the time to consider these 13 steps for creating Twitter leads and you could see an explosion in your client base in a very short time.

                                                                1. Surveying Your Twitter Followers

                                                                Ask your audience how your business can solve their problems. Ask your current followers to share their professional concerns. Survey your audience and see how they reply. This will give you an insight as to how you can target your potential leads on Twitter.

                                                                2. Offering a Unique Solution

                                                                Once you identify what the biggest problem that your audience has, either create a product or promote one that addresses their needs. This can often open the gates and transform followers into loyal customers.

                                                                3. Educating Your Customers

                                                                Take the time to create a simple report that you can give away for free that focuses on a problem your audience has and how your company can help them solve that problem. 

                                                                4. Video or Report Landing Page

                                                                Once you grab the customers attention on how your business can solve a problem, give them a link to a related landing page on your website. The landing page must be stand alone, meaning it has no distractions on it other that the information you promised.

                                                                5. Collecting Contact Information

                                                                The only information that should be on this landing page is the description of the problem, and what they are going to learn from getting this video or free report. The purpose here is to collect email contact information in exchange for the report or video. There is no need to waste time talking about the product, your goal here is simple.

                                                                6. Email Tools for Marketing

                                                                An email auto responder will allow you to respond to new email contacts automatically. It can also send out a thank you message once the customer enters their information on the landing page.

                                                                7. Download Page

                                                                After the lead enters their information on the landing page, they will be redirected to a new page where you can thank them again and give them the link to the video or free report.

                                                                8. Getting Traffic to That Landing Page

                                                                Now to increase your leads you need to send a Tweet with the link to the landing page on it. In the space of that short Tweet - address a problem and hint at the solution. Use an URL shortener so that you can utilize those 140 spaces with text. 

                                                                9. Auto Respond Messages

                                                                Now that visitors have filled out their contact information on the landing page, send out a series of messages. The first goes right after they access the free information, then remind them how to upload the information, followed by a message that asks them to share their experience and encourage others to grab the information.

                                                                10. The Importance of Reminders

                                                                Each day for a week you need to send out a reminder to your subscribers. These messages can explain how you have helped others with a similar problem or give examples of how you turned others around. Keep the information light and friendly.

                                                                11. Never Sell the Product Yet

                                                                Now is not the time to be promoting your product or trying to solicit sales. Just keep focusing those messages on WHY they need to make a change.

                                                                12. How to Solve the Problem

                                                                The last email you send should address the solution to the problem. Now that your subscribers understand how that problem can be solved, you are open to begin conversation incorporating the different products and services you provide that will address that specific issue effectively.

                                                                13. Rinse and Repeat

                                                                Look for unique problems that your company can address and get to work repeating the process all over again. You can have several email databases that focus on different products and services. This will allow you to build a long lasting relationship with targeted audiences.

                                                                ARE YOU USING THE POWER OF TWITTER FOR YOUR BUSINESS?

                                                                At Roundhouse, we understand how important it is to integrate the power of social media within your business marketing strategy. Twitter is a key platform that offers opportunity to grow brand awareness and reach. If you would like to learn more about how easy and cost effective twitter marketing can be, please get in touch today.

                                                                We are here to help.

                                                                Get started now. Contact us here.

                                                                Book an obligation free consultation with a qualified social media marketer.

                                                                phone : 1300 727 749 

                                                                email : us@roundhouse.cc

                                                                Learn about our web design here.

                                                                See our brand and logo portfolio here.

                                                                If you enjoyed reading this article, you may also enjoy the following:
                                                                1. Social Networking for Business

                                                                2. 3 Ways to Leverage the Power of Social & Mobile Marketing

                                                                3. 3 Ways to Boost Your Social Media Marketing with Hashtags

                                                                Roundhouse - The Creative Agency

                                                                Author - Saul Edmonds

                                                                Connect with Saul Edmonds on Linkedin here or Google+ here.

                                                                Connect with Roundhouse on Google+ here.

                                                                See our video portfolio here.

                                                                LEARN MORE!

                                                                Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

                                                                We can help you succeed online.

                                                                5 Ways To Follow Up Better and Grow Relationships

                                                                by Saul Edmonds

                                                                Learn to Be Remarkable at the Follow Up

                                                                I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation.
                                                                Bo Bennett

                                                                How to Grow Sales With the Follow Up

                                                                One of the reasons that many marketers are missing the mark with their networking efforts is that they simply neglect to follow up afterwards.

                                                                It really is quite simple if you think about it.

                                                                You go through all that effort to start a business relationship, you get all the contact information and create engaging conversation, you even discuss meeting up again in the near future, but for whatever reason - that follow up call doesn't materialise in a timely manner.

                                                                The conversation runs cold or dry, and the progress that was made is all but gone.

                                                                Reaching out to a contact is so easy many marketers miss the mark here and simply focus on more challenging issues.

                                                                Here are some simple tips for learning how to be remarkable at the follow up:

                                                                1. The Same Day Follow Up

                                                                The ideal situation for calling back your contact is a few hours after the meeting. While that initial meeting is still fresh on their mind, give them a quick call.

                                                                Too many marketers wait a few days or even a week to follow up with a call, but the contact has already shifted their attention on to other pressing issues. There are going to be hundreds of things that need your attention each day, the same is true for your contact. You can not expect them to remember your conversation days later after having dealt with so many other issues.

                                                                A simple call will go a long way in growing that relationship.

                                                                2. Recalling Something Important

                                                                If there was a particular highlight of that conversation, bring it up during the follow up call.

                                                                It might have been as simple as the two of you having a common friend or acquaintance, but remind your contact about the subject so they can easily connect again with you. If you were able to create an emotional connection with your contact, this call can be especially powerful. If you can evoke some memory from the initial meeting you can easily nudge that person to respond or read the email you are sending.

                                                                3. Creating Immediate Value

                                                                If you can create value for the other person in the follow up, you won half the battle.

                                                                Being able to show value will set you apart from all the other people trying to get this persons attention today. Whether that value is in savings they will make long term by working with you or simply the fact they like working with you as a person, highlighting the benefit will make this process go much easier. The contact almost feels obligated to help you because the connection is so strong. 

                                                                4. Social Media Follow Up

                                                                If you want to give the contact a way to connect with you on a more personal level, reach out to them through one of your social media profiles.

                                                                This way you can make the follow up and leave them with the chance to look around on their own time and get to see what you are really about. A contact can learn quite a lot about a person by simply interacting on the social profile.

                                                                Send them a friend request through your most used social platform so you can interact with them in a timely way if they do respond via that forum. Your contact will learn more about your strengths and how you conduct business more from looking at your profile that your words could ever say.

                                                                5. Scheduling the Next Meeting

                                                                The first meeting is the most challenging for several reasons.

                                                                Now that you have your foot in the door, the next meeting is much easier.

                                                                You have developed some rapport with the new contact, so now you need to strengthen that new relationship by setting up your next meeting. Choose a meeting time that is beneficial for your contact, and confirm the time and date in a follow up message.

                                                                Keeping that momentum going is the key to growing this relationship.

                                                                Most networkers drop the ball here, they do all that initial leg work, then simply sit back and wait for the contact to come running to them. Your contact is busy in their own world, so if you think sitting on your hands is a good strategy, you are going to be waiting a long time.

                                                                Keep the ball rolling and reach out to meet again.

                                                                ARE YOU GROWING YOUR BUSINESS WITH PERSONAL NETWORKING?

                                                                At Roundhouse, we understand that trusted relationships and working effectively with people one to one - are the cornerstone of every successful business. Every person you meet has the potential to become a lifelong customer - or recommend your services to their network. If you would like to learn more about the value of personal networking and the follow up, please get in touch for an informal chat.

                                                                We are here to help.

                                                                Get started now. Contact us here.

                                                                Book an obligation free consultation with a qualified social media marketer.

                                                                phone : 1300 727 749 

                                                                email : us@roundhouse.cc

                                                                Learn about our web design here.

                                                                See our brand and logo portfolio here.

                                                                If you enjoyed reading this article, you may also enjoy the following:
                                                                1. Social Networking for Business

                                                                2. 3 Ways to Leverage the Power of Social & Mobile Marketing

                                                                3. 3 Ways to Boost Your Social Media Marketing with Hashtags

                                                                Roundhouse - The Creative Agency

                                                                Author - Saul Edmonds

                                                                Connect with Saul Edmonds on Linkedin here or Google+ here.

                                                                Connect with Roundhouse on Google+ here.

                                                                See our video portfolio here.

                                                                LEARN MORE!

                                                                Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

                                                                We can help you succeed online.

                                                                by Saul Edmonds