Is Squarespace A Good Alternative to WordPress?

by Saul Edmonds

An introduction to the pros and cons of Squarespace V Wordpress.

What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice.
— Archibald MacLeish (Poet, playwright, essayist, Librarian of Congress, lawyer)

How to choose the best CMS for you

To understand if Squarespace is a better alternative that WordPress, you really have to know what these two are all about. 

While on the surface they may appear to be similar platforms, they actually have different features that make them unique to one another. 

WordPress is more of a content management system, whereas Squarespace is presented as a website builder, although in reality these are 2 sides of the same coin and both can be either a CMS or a website builder. So the short answer to whether Squarespace is a good alternative to WordPress is it really depends on your needs.

The purpose of your website will determine which is a better fit for your business.

Some WordPress options may be better in the short-term than Squarespace and vice versa. The following questions should help you to decide the best fit for your company and how each platform excels in their own way.

What Type of Functionality Will Be Required?

In order to determine whether Squarespace is a better alternative to WordPress, we need to start with the basics. 

  • Start by writing down what type of website you are going to be building. 
  • Next, decide what your website is going to do. 
  • Finally, it is important to know today what you expect from the website in the future. 

When you come up with the answers and find that you are going to need more than just a static website, WordPress might be the right fit. However, if you are looking to create a stunning website that is all about drag-and-drop, Squarespace is the answer.

There are many sites that are using Squarespace templates that really are stunning to say the least. These websites are perfect for displaying the menu of your website, your portfolio, or your clothing store inventory to mention just a few.

WordPress on the other hand gives you a little more flexibility to add a huge range of features by simply installing a plugin.

When you clearly understand your precise needs in advance, you can choose the right platform that will give you the perfect website for your needs. That being said, it is also easier if you have clarity about your future needs now, because if you have to switch platforms later it could create added hassle and expense.

How Much Flexibility are You Going to Need?

Again, on the subject of whether Squarespace is a better alternative that WordPress, it all comes down to the needs of your business. 

If you own a local pizza restaurant and only want to show your customers the latest menu, the Squarespace website is more than enough. However, if you have a website that requires a range of user logins, and complicated functionality, WordPress allows you to incorporate a number of plugins to realise a more custom solution. 

As Squarespace is a privately owned company, you must use their service providers - Squarespace is a hosted solution. If you need a simple website without a million features, Squarespace websites rival some of the best online.

By comparison, WordPress is more of an open book, which means if you have a custom need or specific function you want to incorporate, chances are good that there is a free plugin for that. You are also able to use your preferred website hosting provider. 

Will You Need to Scale Up Your Website Over Time?

Websites should not be static, they should be maintained and updated frequently, especially if you are always looking for ways to drive new traffic to your site.

It is best to know today what your future plans are for your website because you don't want to get locked into one type of platform and find you are unable to scale things up in the future. 

Many people simply assume they need to jump into WordPress because it gives them the flexibility to grow easily over time. 

It is important to note here that Squarespace has features that make it more favourable in unique situations. 

Perhaps you do live shows on YouTube and at any point could have over 10,000 live viewers, who in turn rush to the website for more information. Squarespace can handle the load with zero issues, whereas the WordPress site might crash from the huge rush of traffic all at once. In this example, Squarespace makes use of huge load balancing servers which can keep that website stored at several locations and point that rush of traffic to the closest server. WordPress sites could freeze up because they need to talk to the database. This is however very dependent on the quality of your web hosting as well.

While this is just one example, both platforms have their good features, again, depending on how you plan to scale things up down the road. So if you intend on only getting traffic when you do a huge live online event, then Squarespace might be a better option. If you are constantly expanding your reach and incorporating new features for your visitors to utilize, Wordpress allows you to keep adding those features with ease.

So now you should have a better idea about whether Squarespace is a better alternative to WordPress - whether your are a global corporation that needs a landing page or a small home-based business that needs more of a fully functional website.  It all comes down to your specific needs, your plans for the future, and what type of user experience you want to give your customers.

Do you want to learn more about which platform is right for you?

Roundhouse is a professional creative agency specialising in custom web solutions. We are a squarespace specialist having over 7 years experience with the platform and Wordpress Expert. Creative Director Saul Edmonds has over 20 years professional web experience. He is an international expert on Squarespace and has developed many custom Wordpress websites for clients across all industry groups.

If you wish to learn more about Squarespace and Wordpress - and which is the right platform for your business, call us on 1300 727 749 or email us anytime. We are here to help you make the right choices for your business now - and into the future.

The Job Description of a Billionaire

by Saul Edmonds

LESSONS LEARNED FROM THE ICON OF ENTREPRENEURSHIP

Trying to relate to Richard Branson as an entrepreneur is like trying to relate to Kelly Slater as a Surfer or Stephen Spielberg as a Director. The magnitude of their awesomeness may make you question whether the same rules even apply to you.

What follows is proof that THEY DO!

Job Description of a Billionaire: Lessons learned from the icon of entrepreneurship

HOW TO USE YOUR BRAND STORY TO STAND OUT

by Saul Edmonds

A Practical Guide To Brand Storytelling

And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling . . . good storytelling . . . is a vital component of a marketing campaign.
— Gary Halbert

If there is one key piece of advice I can share - that is - to tell your story.

Be authentic. Be brave. Be honest.

Your brand is an extension of your story. Your customers want to get to know you - your business, products and services - and what you stand for, and where you have come from. It matters to your customers.

Tell them. Share it.

Your story is your most valuable marketing tool.
Use your story to grow your business.

In today’s marketing world, connecting with your prospects in a real way is an integral part of business success. Regardless of your industry, your expertise or your particular strategy, finding ways to create an emotional connection with your audience will make a huge difference when it comes to attracting and retaining customers. 

In order to stand out from the crowd and gain a competitive edge in your industry, you have to shift from broadcasting your promise to telling your brand story. 

Well-written business and brand stories are very powerful tools for building trust since they are original, emotional, sharable and memorable. The sharing aspect is what enhances brand awareness regarding your business and brings more potential customers to your business. 

So, what’s your brand story? If you want to write an 'emotionally intelligent’ brand story, but don’t know how to go about it, read on.

What Is Your Brand Story?

Your brand story is a powerful marketing tool, and the best and most effective brand stories are those that engage with your customers. These are descriptive, conversational and inspirational stories that speak directly to your audience to bind your business, product or service to your audience. 

Your brand story is much more than just a narrative or content.

Your brand story is more than content on a website, a message in a leaflet or the presentation you use to pitch to clients or investors. It goes beyond the narrative you tell other people about your business; it includes what others think about your business based upon your brand image; complete with facts, interpretations and emotions.

Everything you do, every aspect of your brand or business, from packaging and selling your products, to the employees your hire is a major part of your story and each element of your brand or business should represent the truth about your business brand. 

If you are interested in creating an effective, sustainable business and build brand loyalty, you must begin with your brand's story. But why is your brand's story so important?

Why Have a Brand Story?

Your marketing efforts must connect in an authentic way with your potential buyers. That’s where your brand story comes into play. While a brand story may not be the only reason a shopper buys a product from an online store, it does influence a sale. Therefore, it is extremely important to have a brand story that resonates with your target audience. 

The key to building a great brand is to place your brand's story in line with the needs of your customers. Businesses that only tell stories about themselves will end up speaking to themselves. On the other hand, companies that allow customers to be a part of the brand story will end up building trust and developing relationships.

Stop using your website to show ads for your business, instead show your visitors how your brand can help them.

Top brands are built on much more than the specifications and utility of their products or services. Your product or service is just one part of your brand story. A prospective customer’s relationship with your business will most likely start before they actually buy your product for the first time. 

How Do You Start To Tell Your Brand's Story?

In order to tell your brand story, you need to understand your business and define the elements that will help you to tell your story effectively. This will enable you to set your brand apart and make emotional connections with your customers and clients. 

An effective brand story strategy will ensure you you stand out, boost brand awareness, build customer loyalty and increase your profits. 

The world’s top brands are not just about products. No matter what industry or stage you are in your business, you should see your brand story as a key element of your marketing mindset.

Your brand story starts with an emotional connection created when your customer hears your brand name for the first time, visits your website, sees your business logo, views your posts on social media or reads your “about us” page. The message you send should not be just your business and how good you are at it, but also about your values and mission. This will help to create the full picture of you stand for as a business.

More often than not, marketing takes place when you are not there and your customers are telling their friends or relatives about the amazing benefits of your product. Let your customers tell your brand's story for you.

Build Characters That People Admire

In each compelling story, you will find a character that connects with the audience. Perhaps it’s the main character, a minor character or just an onlooker whose ideas, personality or role in the narrative persuades and influences the audience opinion. 

It is extremely important to tell a story that your audience will care about. 

Helping your customers resonate with your brand is the best way to create an emotional connection and a greater fan base. 

Be Consistent with Your Brand Message

Confusion can ruin your brand reputation, so make sure that your story is consistent with your image and promise. If your audience cannot meaningfully relate to your brand story in the context of their expectations and perceptions of your business, they will move on and seek another brand that fulfils their needs. 

By creating a compelling and emotionally engaging brand story, you can make your brand more personified and drive authenticity, which helps to create relevance, trust and loyalty. However you tell your brand’s story, be sure to reach out to those who care about your business, your products or services. 

Give your audience a story that they can relate to, to build long term customer relationships built upon trust and positivity.

Are You Telling Your Brand Story Effectively?

At Roundhouse, we are here to help you tell your brand story and grow your brand. We care about you - and we are committed to getting your story out there to the people who matter most - your customers! 

We have a complete range of brand and logo design services - including web development - to ensure that you reach your business goals. Book a free consultation with us today, to learn more about your range of brand services. (link)

Ready to Get Started With A New Brand Design? 

My name is Saul Edmonds and I have over 20 years professional brand design and brand experience. I would love to learn more about your business and help you grow your professional opportunities. Call me for a FREE personal brand consultation today. Let's work together to make your vision a reality.

The 3 Key Components of Your Brand Vision and How To Craft Your Brand Vision for Success

by Saul Edmonds

Simple Steps To Develop Your Unique Brand Vision

Behind every successful business is an effective brand.

And every effective brand is built upon the foundation of a strong brand vision.

If you are starting out in business, your brand vision may be something about which you already have clarity - or your brand vision may be a roadmap or work in progress, that you are discovering or refining as you move forward.

Effective branding - and understanding and communicating your unique brand vision to your customers - is critical to ensure you stand apart from your competitors in the marketplace.

But what is a 'brand vision'? - and how do you get it right - for you, your business and your prospects?

Read on for some simple tips of how to develop a comprehensive brand vision that is uniquely your own.

Why is Brand Vision Important?
The ideas behind your brand define you

Getting your brand’s vision right can help you attract more customers and make the selling process easier. A well defined brand can help move your business forward. It can inspire all people involved with your organisation – including you, your employees and your customers. 

Brand vision and brand values send personal and emotional signals to potential customers, allowing them to connect with your company and develop loyalty. 

For your brand to be successful there must be a clear vision that informs operations. 

Not only will this allow employees to understand and appreciate their roles better but when unexpected incidents occur, it enables you to determine effective strategies to negotiate successful outcomes. 

Brand vision comprises three key components, namely: 

  1. Brand Values 
  2. Brand Future 
  3. Brand Purpose 

Know Your Brand Values
What do you stand for as a business?

What are your values as a brand? Every successful brand represents a set of values. 

For a company to be successful there must be a number of shared values behind a brand. Your company should adhere to all the core brand values across all situations. 

This ensures your brand is well placed to give meaning to customers and employees. It provides the workers with a common cause, a reason to come to work every day. The brand also motivates the employees and makes them think out of the box. 

Identifying your brand’s values will help your customers to engage with your brand and business. 

Make The Future Happen
What is Your Brand's Future?

What possibilities does the future hold for your brand? How can you shape your future to manifest your brand's full potential?

For a brand to succeed long term, the management must have a good vision about the future. In other words, the team behind the brand should have a detailed forecast about what its future will look like, for instance in the next 10 years.

It is important to envision what happens next because managers should be encouraged to avoid incremental estimates - and to develop a creative and holistic view about their brand’s future. 

By thinking well into the future, your brand should not be overwhelmed by unexpected circumstances. Let your brand adapt accordingly and organically to realise the future you are hoping for. 

Think Big
Discover Your Brand Purpose

Your brand’s purpose is much more than just boosting shareholders’ wealth or increasing profits. Instead, ensure your brand's purpose aims high - to include such lofty goals as making the world a better place, and what meaningful role your brand can perform in this respect.

Again, it is important to guide and motivate employees. 

Organisations that have a well-defined brand purpose have a huge advantage over those that don’t. This is because they stand for something and will always have something to share, and not just a product to sell. 

Purpose-driven companies strive to make the world a better place and always stand for their values. Businesses should work hard to make the difference come to fruition.

Why Have a Brand Vision?
Discover why it is important to get inspired

Your brand vision is the ideas behind your brand that inspire you, your employees and your customers. They give a clear direction to your company. 

Defining the values that your organisation will stand for is vital, as these set guidelines about the kind of behaviour that differentiates your company in the marketplace and allows your clients to instantly appreciate the promise of your brand. 

A successful brand will always have certain core values as well as peripheral values that allow a brand to reflect and give voice to the changing societal atmospheres. 

Successful brands do not just focus on their customers; instead, they are always thinking about their employees as well. It is extremely important to make sure all employees appreciate the brand values, and are dedicated to delivering those values.

Encourage everyone in your company to think about how they will help make the world a better place, and understand the kind of behavior that will allow your brand to achieve its goals.

  • How to Create Your Brand's Vision 

  • What is your vision for your brand?

  • What do you stand for - as a person, as a business?

Take the time to understand the messages that you want your brand to communicate. 

Start with clarity and purpose. Make a list. Collect images and motivational quotes. 

Get excited - your customers will thank you for it. People admire and respect others who are knowledgeable, caring and genuine with regards to their business dealings.

Above all be authentic - and tell your own story.

Creating your brand’s vision is one of the most important steps when it comes to brand management. 

Crafting brand vision is a tactical process that requires the input of the brand’s top managers as the vision determines the future of the brand. More often than not, marketers should make critical decisions about the future growth of the company. This is a major challenge since the brand must be expanded to cater to emerging opportunities in the market and also be focused on overcoming the existing challenges. 

Poor brand vision can also create the issue of discontinuity for the company’s strategies.

Generally, brand vision statements must be simple, clear and easy to remember. 

The staff should be able to memorize the brand vision statements. 

When crafting the brand vision, you need to keep the following tips in mind. 

Think Big: while creating a brand vision for your company, marketers should have huge plans for the business. The vision should address all issues concerning the end consumer. The vision must motivate both the employees and customers alike. 

Encourage Growth: marketers should craft a brand vision that will boost the growth of the business beyond the existing product categories. 

Consistency: it is important for your brand vision to be consistent with the corporate strategy. For that reason, the top corporate managers should take part in creating the vision. 

Regular Revision: while marketers draft brand vision for the long term, make sure that the vision is revised on a regular basis. These days, brands operate in a changing environment. Your vision should be revised according to the changing environment to ensure it is always relevant for the consumers. 

Every business decision you make should be in accordance with your brand vision. Your brand vision needs to replicate the business strategy, stand out from competitors, motivate staff, resonate with consumers and guide your brand to meet its goals.

Are your ready to take your brand to the next level?

Talk to Saul Edmonds and Roundhouse. 

My name is Saul Edmonds and I have over 20 years professional brand design and brand experience. I would love to learn more about your business and help you grow your professional opportunities. Call me for a FREE personal brand consultation today. Let's work together to make your vision a reality.

13 Steps To Creating Leads on Twitter

by Saul Edmonds

13 Steps To Using Twitter for Lead Generation

Communication leads to community, that is, to understanding, intimacy and mutual valuing.
Rollo May

Simple Ways to Use Twitter To Grow Leads & Opportunities for Your Business

Growing your Twitter following is very important.

Twitter provides the opportunity to reach a global audience with every 'tweet' that you make.

One popular post can get retweeted and favorited by new followers who have the potential to share that message with their inner circle instantly.

Being able to generate leads on Twitter is not as difficult as you might think. Take the time to consider these 13 steps for creating Twitter leads and you could see an explosion in your client base in a very short time.

1. Surveying Your Twitter Followers

Ask your audience how your business can solve their problems. Ask your current followers to share their professional concerns. Survey your audience and see how they reply. This will give you an insight as to how you can target your potential leads on Twitter.

2. Offering a Unique Solution

Once you identify what the biggest problem that your audience has, either create a product or promote one that addresses their needs. This can often open the gates and transform followers into loyal customers.

3. Educating Your Customers

Take the time to create a simple report that you can give away for free that focuses on a problem your audience has and how your company can help them solve that problem. 

4. Video or Report Landing Page

Once you grab the customers attention on how your business can solve a problem, give them a link to a related landing page on your website. The landing page must be stand alone, meaning it has no distractions on it other that the information you promised.

5. Collecting Contact Information

The only information that should be on this landing page is the description of the problem, and what they are going to learn from getting this video or free report. The purpose here is to collect email contact information in exchange for the report or video. There is no need to waste time talking about the product, your goal here is simple.

6. Email Tools for Marketing

An email auto responder will allow you to respond to new email contacts automatically. It can also send out a thank you message once the customer enters their information on the landing page.

7. Download Page

After the lead enters their information on the landing page, they will be redirected to a new page where you can thank them again and give them the link to the video or free report.

8. Getting Traffic to That Landing Page

Now to increase your leads you need to send a Tweet with the link to the landing page on it. In the space of that short Tweet - address a problem and hint at the solution. Use an URL shortener so that you can utilize those 140 spaces with text. 

9. Auto Respond Messages

Now that visitors have filled out their contact information on the landing page, send out a series of messages. The first goes right after they access the free information, then remind them how to upload the information, followed by a message that asks them to share their experience and encourage others to grab the information.

10. The Importance of Reminders

Each day for a week you need to send out a reminder to your subscribers. These messages can explain how you have helped others with a similar problem or give examples of how you turned others around. Keep the information light and friendly.

11. Never Sell the Product Yet

Now is not the time to be promoting your product or trying to solicit sales. Just keep focusing those messages on WHY they need to make a change.

12. How to Solve the Problem

The last email you send should address the solution to the problem. Now that your subscribers understand how that problem can be solved, you are open to begin conversation incorporating the different products and services you provide that will address that specific issue effectively.

13. Rinse and Repeat

Look for unique problems that your company can address and get to work repeating the process all over again. You can have several email databases that focus on different products and services. This will allow you to build a long lasting relationship with targeted audiences.

ARE YOU USING THE POWER OF TWITTER FOR YOUR BUSINESS?

At Roundhouse, we understand how important it is to integrate the power of social media within your business marketing strategy. Twitter is a key platform that offers opportunity to grow brand awareness and reach. If you would like to learn more about how easy and cost effective twitter marketing can be, please get in touch today.

We are here to help.

Get started now. Contact us here.

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

5 Ways To Follow Up Better and Grow Relationships

by Saul Edmonds

Learn to Be Remarkable at the Follow Up

I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation.
Bo Bennett

How to Grow Sales With the Follow Up

One of the reasons that many marketers are missing the mark with their networking efforts is that they simply neglect to follow up afterwards.

It really is quite simple if you think about it.

You go through all that effort to start a business relationship, you get all the contact information and create engaging conversation, you even discuss meeting up again in the near future, but for whatever reason - that follow up call doesn't materialise in a timely manner.

The conversation runs cold or dry, and the progress that was made is all but gone.

Reaching out to a contact is so easy many marketers miss the mark here and simply focus on more challenging issues.

Here are some simple tips for learning how to be remarkable at the follow up:

1. The Same Day Follow Up

The ideal situation for calling back your contact is a few hours after the meeting. While that initial meeting is still fresh on their mind, give them a quick call.

Too many marketers wait a few days or even a week to follow up with a call, but the contact has already shifted their attention on to other pressing issues. There are going to be hundreds of things that need your attention each day, the same is true for your contact. You can not expect them to remember your conversation days later after having dealt with so many other issues.

A simple call will go a long way in growing that relationship.

2. Recalling Something Important

If there was a particular highlight of that conversation, bring it up during the follow up call.

It might have been as simple as the two of you having a common friend or acquaintance, but remind your contact about the subject so they can easily connect again with you. If you were able to create an emotional connection with your contact, this call can be especially powerful. If you can evoke some memory from the initial meeting you can easily nudge that person to respond or read the email you are sending.

3. Creating Immediate Value

If you can create value for the other person in the follow up, you won half the battle.

Being able to show value will set you apart from all the other people trying to get this persons attention today. Whether that value is in savings they will make long term by working with you or simply the fact they like working with you as a person, highlighting the benefit will make this process go much easier. The contact almost feels obligated to help you because the connection is so strong. 

4. Social Media Follow Up

If you want to give the contact a way to connect with you on a more personal level, reach out to them through one of your social media profiles.

This way you can make the follow up and leave them with the chance to look around on their own time and get to see what you are really about. A contact can learn quite a lot about a person by simply interacting on the social profile.

Send them a friend request through your most used social platform so you can interact with them in a timely way if they do respond via that forum. Your contact will learn more about your strengths and how you conduct business more from looking at your profile that your words could ever say.

5. Scheduling the Next Meeting

The first meeting is the most challenging for several reasons.

Now that you have your foot in the door, the next meeting is much easier.

You have developed some rapport with the new contact, so now you need to strengthen that new relationship by setting up your next meeting. Choose a meeting time that is beneficial for your contact, and confirm the time and date in a follow up message.

Keeping that momentum going is the key to growing this relationship.

Most networkers drop the ball here, they do all that initial leg work, then simply sit back and wait for the contact to come running to them. Your contact is busy in their own world, so if you think sitting on your hands is a good strategy, you are going to be waiting a long time.

Keep the ball rolling and reach out to meet again.

ARE YOU GROWING YOUR BUSINESS WITH PERSONAL NETWORKING?

At Roundhouse, we understand that trusted relationships and working effectively with people one to one - are the cornerstone of every successful business. Every person you meet has the potential to become a lifelong customer - or recommend your services to their network. If you would like to learn more about the value of personal networking and the follow up, please get in touch for an informal chat.

We are here to help.

Get started now. Contact us here.

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

3 Simple Ways to Master the Power of the Hashtag

by Saul Edmonds

3 Simple Ways to Use the Hashtag To Boost Readership

Social media has shaken up the world of sales, with Facebook, LinkedIn and Twitter offering new ways to hound leads and unprecedented insights into clients.
Ryan Holmes

Easy and Effective Ideas for Marketing With Hashtags

Social media has transformed the marketing landscape in recent years, and if you are not familiar with what the hastag is, today is the day you need to get informed.

The hashtag can be used creatively to tell the unique story of your brand. The hashtag, if used correctly, can work to align your business more closely to your customers.

Here are 3 simple techniques for mastering the power of the hashtag.

Sharing Your History

The popular hashtag #throwbackthursday started when some individuals wanted to reminisce about historical events. The popularity of this one hashtag has grown enormously.

Many smart business owners are taking advantage of that single hashtag to show their customers what their company looked like in the beginning. It is a great way to not only put a face to the business, but to give your audience a little insight into the history of you and your brand. 

Give People What They Care About

One of the biggest mistakes that you can make when it comes to using the hashtag is assuming that people know your individual brand.

Note that posting your brand name in a hashtag over and over again will most likely not result in increased traffic. Your audience will generally not get involved in conversations that are solely about your company or brand.

People want to - and will only - talk about what really interests them in a genuine way. While the brand name hashtag has the potential to lay the groundwork for a unique conversation, you should consider connecting with your audience by tapping into popular conversations that they are already engaged in. 

If you are actively engaging your audience with popular hashtags, you can make unique variations to popular words and start unique conversations that bring some attention to your business. Using some humour will go a long way to enabling your audience to connect with your brand.

Expressing Your Unique Personality

The hashtag has the power to allow you as a business owner to separate yourself from your competition.

If your industry utilises the same words in hashtags, it can really be a challenge to stand out in the crowd. Your brand is the story that you tell your audience about your business, so look for ways to incorporate your brand message into your hashtags to reach your audience more effectively than others within your industry. 

Why not utilise some hashtags that reveal your personality, to reach an audience beyond those who use your products or services? Use hashtags creatively to describe your business and your successes.

Focus on the words that are core to you and your brand message - and proclaim to the world what you are really all about. 

ARE HASHTAGS WORKING FOR YOU?

At Roundhouse, we understand how effectively brands can use the power of hashtags to connect with their audience. Social media marketing is a cost effective investment to accelerate your brand growth. To learn more about integrating social media and hashtags into your growth strategy, please call us for an informal chat.

We are here to help.

Get started now. Contact us here.

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

10 Ways To Make Word of Mouth Marketing Work for You

by Saul Edmonds

How To Make Word of Mouth Marketing Work for Your Business

Word-of-mouth marketing is a crucial component of organic growth for startups and one of the primary ways that Weebly has grown to over 15 million customers.
David Rusenko

Use the Power of Word of Mouth

One of the most powerful tools in your marketing strategy is word-of-mouth campaigns.

This type of advertising actually generates high quality referrals because they are coming to you from a trusted source rather than finding you through other mediums. The biggest benefit to the word-of-mouth campaigns is they literally cost a fraction of traditional advertising methods.

Here is a list of the 10 things you must do to improve your word-of-mouth marketing campaigns:

1. Making a One Page Flyer

This flyer should be simple in design and basically give a quick overview of your business. Keep these handy and be ready to pass them out throughout the day to any prospective clients. Always have a hard copy available in case you need to e-mail a copy to someone quickly.

2. Q&A Sheets

This Q&A sheet is the perfect way that you and another networker can learn more about each others business. By filling out the sheet completely, you instantly learn all you need to know about their business, and they yours. This way you won't forget any key details when the chance to make that referral arises.

3. The Testimonial Letter

One of the most effective ways to show others the overall quality of your business is by having testimonial letters. Keep the hard copies and then post them to your website. If you have social media profiles like LinkedIn, ask other clients in your network to begin to recommend you and your services.

4. Images of Your Facility, Staff, Products, Awards

A professional image of yourself can really make the difference on your business cards and social media profiles. Being able to put a face to the business can really help people to connect with you more on an emotional level. Collect as many images of your facility, awards, staff, and keep them all organized either on your website or in a brochure you can hand out.

5. Detailed Explanation of Your Business

You should have plenty of material that gives people an in depth look inside your company. These items range from mission statements, annual reports, or a clearly written out history of the business from start-up to now. All these documents help to give more credibility to your company.

6. New Product Announcements

While you are networking, make certain these people who could become potential customers are always informed of the latest releases of products or services you have. Announcements and press releases and a great way to keep them informed, and can either be posted online or handed out at network meetings. You should always have plenty of current brochures on hand that showcase your latest products in case you meet someone that can connect you with a new group of customers.

7. Membership Affiliations

When you meet someone for the first time, it can be very helpful to show them your business affiliations and discuss any mutual acquaintances. This could open the door to a new introduction to someone in those organisations that you have been trying to meet for the longest time. Now you have an opportunity to meet them through your new contact.

8. Any Articles That Mention Your Name

Articles that have your name published in them are excellent resources for showcasing the world that you are an authority in your niche. Many potential clients simply want to only do business with people who are perceived as experts in their field.

9. Showcase Recent Projects

If you happen to meet a prospective client at a networking event, showcasing recently completed projects can help break the ice. Your potential customer may have a specific need that is similar to some recent jobs that you have completed. You can demonstrate that you really are an authority in that field if you have competed work at hand.

10. Trends In Your Industry

When you are on top of all the trends taking place in your industry, you are in a better position to have a more targeted conversion with new clients. Discuss the latest trends in a way that is relevant to each person and offer some advice to clients that utilise your services. By staying up on current news in your industry, it shows that you are knowledgable about your business.

IS WORD OF MOUTH WORKING FOR YOU?

At Roundhouse, we understand how word of mouth marketing can increase your profitability. People trust others in their network. If you are personally recommended to by a trusted associate, friend or family member - you have greatly increased your chances of conversion. To learn more about how to integrate word of mouth marketing into your business strategy - please call us for an informal chat.

We are here to help.

Get started now. Contact us here.

Book an obligation free consultation with a qualified marketer.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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How to Discover Mobile Opportunities in Emerging Markets

by Saul Edmonds

Are There Mobile Opportunities Within Emerging Markets?

Opportunity is missed by most people because it is dressed in overalls and looks like work.
Thomas A. Edison

Think Outside the Box to Find New Opportunity

The smartphone has transformed the global market landscape.

Worldwide smartphone users last year topped the one billion mark. Yes, not one million, that was one billion global users.

That number was expected to double the next year.

The dynamics are changing so fast that if you aren't tapped into that market you are literally letting money slip through your hands each day.

App developers need to stay ahead of the curve and create apps that consumers are aggressively looking to purchase.

Here are some ways your app can penetrate this growing market.

1. Watch your Download Size

Many of the users from foreign countries are paying a fortune to connect.

This means they can not spend a significant amount of time downloading data. These users are relying heavily on free WiFi locations, then the rest are suffering with 2G speeds.

The more complicated your app, the slower the download time.

Consider these people as all potential customers that could really help grow your business. If you are developing a game app, you can not create a high end app and expect these users to jump on board.

Consider developing low end versions for these gamers to get on board early in the process.

2. Low Data Apps

Data usage fees are a huge barrier in many countries worldwide.

Consider that many of third world countries are lucky to have 2G service in their region. With a limited income and high data costs, it makes sense to design your app with these limitations in mind. Aim to ensure that more users to can enjoy your app from countries that are slowly emerging in this market.

3. Deliver a Local Experience

One of the key things you can do in the development phase is to plan to deliver a quality local experience.

Additional steps can be taken at the development stage that allow the user to instantly have music or instructions appear in their native language.

When the app has a more local feel to it, it becomes more appealing to a global audience. This is something many developers are already doing, so take the time to consider how much of the market share you can gain by making small changes like this to your app.

4. Suscription Models

If you consider your app to be premium, consider listing it as a subscription based app.

This has a great effect on your overall sales, increasing the trials and helping to overcome that initial cost of the app for your users.

Users are more willing to spend smaller amounts to get involved and stay connected. The high quality of the app allows recovery on the back end when the user upgrades. 

5. App Discounts and Giveaways

Most developing countries are getting more comfortable with that pay as you go format.

Provide users with a lower subscription fee to enjoy your app.

This promotes downloads of your app. An ensures a regular income for the long term as customers make smaller payments each time it is due. This works very well in counties where  users are accustomed to topping up their accounts to enjoy digital services.

6. Local Carriers Make Sense

Many users have no access to electronic payment types, so they find it very valuable to partner with an app store that offers prepaid capabilities.

It is hard to imagine, yet over 75% of the app revenue in China comes from carrier branded and carrier billing app stores.

The developers of the premium apps understand that recurring revenue through the usage based formula is growing their profits each month.

DO YOU HAVE AN APP IDEA THAT MEETS THE NEEDS OF EMERGING MARKETS?

Roundhouse has been delivering bespoke app design and development services across all platforms, for many years. Our tailored app development strategies deliver long term results and are a proven way to boost engagement and foster a genuine connection between your audience and your app brand. Our talented team of app experts works closely with you to achieve your goals.

Get started now. Contact us here.

Book an obligation free consultation with a qualified app developer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. Five Elements of a  Successful Brand Audit

2. The Art of B2B Lead Nurturing

3. A Guide to Brand Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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5 Top Design Tips for Social Media Success

by Saul Edmonds

Top 5 Social Media Design Tips 

“My goal is to spark something within the reader and allow it to initiate an idea they then can grow.” Warren Whitlock

Use Design to Boost Your Social Media Impact

When it comes to getting your posts noticed on your social media profiles, you really have to be a little creative to grab the attention of your audience.

By creating content that attracts attention, your information is more likely to be shared among their inner circle, helping to spread the word much more easily.

Using branded design as a foundation for your social media campaign - will help you to achieve your goals much more easily and will help to position you as an authority in your niche as well.

Rather than just adding pictures to your posts, there are a few guidelines for creating more professional looking posts.

Here are five simple social media graphic design tips for creating compelling posts.

Tip #1: Design with Contrast

The easiest way to get your design noticed is by adding a little contrast to make it jump off the page. Before you simply post a graphic on your social media wall, consider the colors used and how you can add contrasting colors to help bring it to life. Choose certain colors that always contrast well. If the background of the graphic is white or light color, then consider using a dark font to draw in attention more easily.

Tip #2: The Font Palette

The font style in your graphic design can have a huge impact. If your company already has a font that you use for your brand, make certain to use that same font style in the header of the graphic. The surround it with a more subtle and plain font when adding subtitles. When the header font matches your brand, you help to build familiarity with you and your customers more easily.

Tip #3: The Color Scheme

One of the ways to grab attention and keep your posts consistent with your company is to use colors that are associated with your company logo. If your business uses two colors to help identify your brand, incorporate those colors into your social media graphic designs. Take two or three of the main colors of your brand and either use in the fonts or the border of your images. This will help associate the posts more closely to your business.

Tip #4: Eliminate Floating Images

Never just post an image or design directly to your social media platform without first adding some background or a border to it. A picture without a border simply appears to be floating on your page, and looks just like every other picture being posted by millions of people each day. Take the time to add a contrasting border to add a more professional look to your post.

Tip #5: Keeping it Simple

It can be easy to get carried away when it comes to adding graphics to your posts on social media. With so many colors, fonts, styles, and borders to choose from, adding too much clutter will reduce the impact of your message. Keep it simple and remember that 'less is more' when it comes to graphic design.

Your message will come across more easily if you keep design techniques to a minimum.

IS SOCIAL MEDIA WORKING FOR YOUR BUSINESS?

Roundhouse has been delivering tailored design and marketing campaigns since 2001. Our goal is to nourish and nurture your brand online to grow your audience and increase your profits. Our talented team of social media experts work closely with you to create precisely what you need.

Get started now. Contact us here.

Book an obligation free consultation with a qualified designer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. 5 Benefits of a CMS Website

2. A Guide to Small Business Web Design

3. Game music and sounds from the 1980's

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

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5 Top Ways to Increase Mobile App Reviews

by Saul Edmonds

5 Smart Strategies for Increasing Mobile App Reviews

Reviews condition people. At the end of the day, a lot of human minds are malleable. They can be easily shaped with strong words.
Drake

Why Reviews Matter

In today's society, many people are basing their buying decisions on the opinions of others.

Take a look at the most popular shopping websites across the internet and you will see each of those items have several reviews from customers who have recently purchased the products.

Reviews have quickly become a gauge that significantly influences people when they buy, and mobile apps are no different. Many items in the app store are sorted by the amount of reviews posted. In the crowded app world, if you want yours to stand out, you need to start focusing on attracting more reviews.

Here are 5 unique ways for increasing mobile app reviews:

1. Using the App Review Plugin

Many people simply need to be asked in order for them to do something. There is no difference when it comes to reviews for your app. The easiest way to get your audience to leave a review is to ask them to leave one from within the app itself. There are so many different turn-key plugins available that will prompt your audience to take a second and leave a comment about their latest purchase. One thing to consider, don't go for the review too soon. Also, don't wait too long or they may have already fallen in love with the next great app.

2. Give the Reviewer Incentive

Here is a unique way you can increase your reviews to your app in a positive way. If you have recently developed a gaming app, chances are the players need to reach certain levels in order to acquire points or prizes. Offer your readers a chance to jump ahead a few levels with bonus coins, secret codes unlocks, or other freebies, in exchange for taking a second and leaving a review. Most are so grateful for the freebie that the review usually comes with a very positive tone. This is definitely a win-win situation for everyone involved.

3. Direct Support for Users

If you want to get a guaranteed great review, you need to provide your users with exceptional customer support. Actively seek feedback and incorporate a program that opens a two way communication, where you can instantly be in touch with those who need help quickly. The problems get solved much quicker, and the customer is left with a much more positive feeling after they deal with support. After you have successfully helped a customer, give them a little nudge and ask them if they were happy with the support, would they please take just a minute and kindly rate the app for you. The response to those requests is usually met with a positive review.

4. Timing the Prompt

Asking the user for a review will definitely help increase the ratings, but you have to be very careful how to time the prompt. The prompt needs to ask the user for a rating within the app experience. Too many apps simply ask for a review right after it has been downloaded. The problem there is the user is either aggravated and leaves a poor rating, or they simply want to experience the app and forget to rate it afterwards. Don't interrupt their normal flow, or you may risk getting poor reviews. Let the user accomplish something first before you go in asking for that review.

5. Running a Contest

One of the best ways to get reviews is simply by running a contest. Choose a prize worthy of a user leaving a review, and encourage them to post a review and then enter their name in the contest. Choose the winner from the list of responses you receive. You can do this weekly, monthly, or forever how long you want to increase your reviews. Be sure that you make it crystal clear how the winners are selected and how the winners will be notified. Attach usernames to random numbers and post the information before the drawing has taken place. This doesn't guarantee you will get positive reviews, but it does encourage user interaction.

If you want to get more positive reviews for your app, take the time to think about people first. Give your users time to enjoy your app, provide great support, and then kindly ask them to rate the app.

ARE YOU USING THE POWER OF REVIEWS TO PROPEL YOUR APP DOWNLOADS?

At Roundhouse, we understand the importance of connecting with your audience via tools that boost engagement and facilitate reviews. We can assist with targeted strategies that increase reviews and optimise your customer service pathways. Our talented team of experts works closely with you to create precisely what you need.

Get started now. Contact us here.

Book an obligation free consultation with a qualified app marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

See our infographics portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 5 Strategic Ways to Get Your First Customer

2. How to Boost App Sales This Xmas

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

4 Ways To Deliver Great Content to Your Audience

by Saul Edmonds

How to Infuse Your Content with Value

Try not to become a man of success, but rather try to become a man of value.
Albert Einstein

The Drive To Create Great Content

More business owners are discovering the benefits of content marketing.

The key to an effective content marketing strategy is fresh content - that is specifically relevant to your niche audience.

When formulating a content marketing strategy, a useful starting point is to define key problems that concern your customers. The next step is to publish regular content that delivers solutions to this problem, with links to your website.

A winning content marketing campaign will incorporate authenticity and usefulness, relevancy, and inspire action.

To make the most of your content marketing initiatives,  learn more below.

1. Be Authentic

Each year, consumers are becoming more informed.

People research wide ranging topics with the simple click of a mouse.

Content marketing is a means by which to educate your audience. Let your customers, prospects and industry associates learn more about you, your brand message and your business. Content marketing is a cost effective way to showcase expertise and provide genuine assistance on a consistent basis. There is also the opportunity to become an authority within your industry. This will give you long term credibility while earning the trust and respect of your readers.

2. Be Useful

Discover the benefits of a two way conversation.

Traditional advertising is one way only - communications go from the company to the reader - and end there. Content marketing via social media welcomes customer participation. Get your customer interacting by way of hashtags - to give you feedback and connect with you on more direct level. If you are not setting up your business to listen closely to your followers, you may be left behind in the near future.

If you can anticipate the needs of your audience - and empathise with them while providing cost effective solutions - you have a much better chance of winning new leads. 

3. Be Relevant

Technology has empowered your audience.  

Information is shared at lightening fast speeds.

By the time the information hits the social media waves, it is already yesterdays' news.

If your social media & web content is not fresh & relevant, your buyers may look elsewhere.

Before launching your content marketing initiatives, take the time to include a flexible content strategy which enables you to take advantage of the top industry topics in your niche. Follow relevant hashtags and make a personal commitment to stay informed. Incorporate this information into your content development to ensure your customers stay abreast of latest industry developments.

4. Inspire Action

If you invest in the creation of an infographic or video that is tailored to the needs of your audience - don't make the mistake of many content marketers and stop there.

Make sure that you provide your audience with simple and easy ways to share that information and connect more with you. Whether it is retweeting your content, liking your posts, commenting on it, or referring it to their inner circle - ensure that all popular social sharing buttons are prominently integrated into your content. 

Find creative ways to keep your audience engaged. Win over competitors' clients with useful information. Watch for any opportunity to get your customers involved on your pages. Provide announcements of new releases, links to free videos or e-books, or ask them to sign up for a free webinar you are hosting.

If you can stay one step ahead of your competition, you can acquire the lion's share of the market.

A dedicated content strategy will help your company stand out in a crowded marketplace.

IS CONTENT MARKETING WORKING FOR YOU?

At Roundhouse, we understand how a cost effective content marketing solution can add significant value to your bottom line. Encourage your customers to learn more about you, your brand and how your business can provide genuine assistance to them. If you want to learn more about how to include tailored content publishing within your marketing strategy, please call us for an informal chat.

We are here to help.

Get started now. Contact us here.

Book an obligation free consultation with a qualified content marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Storytelling and Business Innovation

2. 4 Top Reasons to consider a Website Redesign

3. Top Small Business Web Design Tips

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

 

7 Ways to Get More Creative with Your Business

by Saul Edmonds

7 Ways to Get More Creative & Overcome Creative Roadblocks

Creativity involves breaking out of established patterns in order to look at things in a different way.
Edward de Bono

Taking Care of Creative Business

Everyone has encountered some form of creative block at one time or another.

Whether you are writing an article, designing a logo, creating an app or similar - most people eventually encounter a point where they simply get stuck.

Every creative professional has encountered this before, however, it doesn't mean that you have to put a halt to your work progress.

Here are 7 creative tips for stepping over creative roadblocks and growing your business.

1. Seeking Inspiration

Many things in life are contagious.

The same can be said for creativity. Assemble a vision board or connect with a group of upbeat individuals to support your inspiration and creative goals. 

2. Revisiting the Project Goals

If you are unsure about the path in front of you, remind yourself of overall project goals. Identify what caused the road bump in creative productivity - recognise it and move on. Stay focused on key creative objectives - and the core goal - rather than the distraction of small breaks in the action.

3. Changing Locations

Distance can have a significant impact on your creativity if you understand how to effectively use it. Take a minute and walk away from your work area. Change your outlook. Move your desk so you are facing a window, or take a trip in the car to a place where you can get out and just let nature soothe your soul. The change in scenery will have a great impact on your creativity and allow you to jump right back in with a refreshed approach.

4. Talking With Others

Ask for feedback from trusted associates and friends. Insightful feedback can work to inspire you to adopt a new approach or direction. This can yield incredible results. Regularly seek the input of others. Feedback is often the spark you need to take a project to the next level.

5. Take That Needed Break

If you have been working on a project for some time with a deadline approaching - your personal creativity may become compromised.  If so, take a short break.  Strive to rediscover the excitement your experienced when the project was new. Take the time to sit down and recharge your battery before resuming work. Refocus your thoughts - and reenergise creatively.

A genuinely creative methodology requires ongoing dedication and commitment.

6. Getting That Boost of Caffeine

Caffeine has some pretty amazing powers when it comes to boosting creativity.

It can actually improve short term memory and help with decision making too. Grab a tea or coffee and sit back for a few minutes before resuming work. A caffeine kick could be just the trick to get yourself back on track.

7. Starting From Scratch

The creative process is built on experimentation and discovery. It is also one of continual improvement and refinement.

In the search for a creative resolution - sometimes - there is no other option. You just have to start again.

If your first attempt was not creatively successful - do not worry! Start down a new road. Many times this new path can lead to hitherto undreamt of outcomes that exceed earlier visions.

It might seen hard to start over. Take what you learnt during the first round of work - and continue your creative work, knowing you are closer to a successful result.

HOW DO YOU OVERCOME CREATIVE ROADBLOCKS?

At Roundhouse, creativity is at the heart of what we do. We are driven by our love of creativity and creative problem solving. If you want to learn more about how to use creativity to add value to your business, please call us for an informal chat.

We are here to help.

Get started now. Contact us here.

Book an obligation free consultation with a qualified, creative professional.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. What makes an Effective Brand Identity?

2. 6 Easy Ways to Keep Clients Happy

3. A Guide to Email Marketing for Small Business

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

A Guide to Branding Your Small Business

by Saul Edmonds

How to Successfully Brand Your Small Busines 

“We have a strategic plan. It’s called doing things” – Herb Kelleher

Thinking Big for Small Business

Just because your business might appear small, that doesn't mean you have to promote yourself as a small business.

The internet gives small businesses the opportunity to brand their business in a way that allows you to compete on a global stage with some of the biggest companies in the industry.

Building a compelling and engaging brand takes time and dedication, to achieve the desired result.

Here are a few tips that can help you to develop your brand successfully. 

1. Understanding Your Audience

The brand of your small business has to consist of more than a creatively designed logo to attract potential customers.

Your brand must somehow incorporate a distinct meaning that will help to convey your business core values to the audience.

When you can create a unique relationship with potential customers by way of your branding, you increase the likelihood they will want to interact with your business. The best brands have a way of finding those customers who can benefit the most from the products and services being offered. By marketing to your niche audience - you help to increase the value of your brand.

2. Knowing Your Small Business

Every successful brand design begins with an understand of your core values.

If you can discover the passion behind what drives your company, you can connect much more easily with potential buyers who share those opinions. Connect with your audience by showing them that your team is dedicated to their success, and will use all resources available to help them achieve their goals. That is how you grow your brand and get customers to take notice.

3. Communicating More Effectively

To build a lasting relationship with potential customers, you need to create a positive first impression.

By ensuring that your customers understand how you value responsibility and customer service, you can connect with them effectively for the long term.

Even in the event that your customer has a poor experience with a product or service you offer, if your employees make an effort to not only fix the problem in a timely manner, but communicate to the customer how you are going to fix it so it never happens again, you grow the credibility of your brand.

4. Designing Your Brand

Simplicity always works best when it comes to branding.

The key to branding your small business is to create a brand design that is easy to remember, of simple and elegant design, whilst clearly conveying what your message is.

If your logo can evoke an emotional response from a buyer, you have succeeded. A professional brand design - created within the context of your unique story and business goals - ensures a brand design that will connect with the people who matter most: your customers.

Incorporate a few of these tips into your brand campaigns and you will turn those new customers into loyal customers.

DOES YOUR BRAND WORK FOR YOU?

Roundhouse has been delivering tailored design and marketing services since 2001. Our holistic approach to brand design ensures an integrated solution across all of your promotional materials. We strive to tell 'your story' though design. Our talented team of design experts works closely with you to create precisely what you need.

Get started now. Contact us here.

Book an obligation free consultation with a qualified brand expert.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. How to Sell Your Brand in a Sentence

2. 7 Ways to Boost Your Sales With Social Media

3. A Guide to Brand Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We are here to help.

How to Get More Business From Networking

by Saul Edmonds

5 Effective Ways To Get More From Your Business Networking

Either you run the day or the day runs you.
Jim Rohn

Take Charge of Your Networking Today!

The networking of your business should never be outsourced to an outside agency.

To gain lasting value from your business networking, you need to develop the skills in-house.

The range of networking responsibilities include public relations, relationship management, advertising, marketing, and departmental collaboration. Two of the most powerful campaigns you need to focus on are referral strategies and word-of-mouth advertising.

Here are 5 ways to start taking charge of your networking campaigns:

1. Expand Your Networking with Events

The key to getting the word out about your business is to get involved with events and organisations where you can develop stronger business relationships.

Make it a point to attend in at least two networking events every month. Once you attend these meetings, you have to make a commitment to follow up with anyone that you met at these seminars. Networking is vital for growing your customer base, and the biggest mistake you can make as far as networking is not following up after the meetings are over. This one area could have a huge positive effect on your business.

2. Build Relationships Consistently

In order to effectively grow your base, you need to reach out to those people that you met at least twice a week.

It might seem like a lot to make two calls each to every person you connected with, but in order to grow and maintain these relationships you have to be willing to put in the time. If you are too busy to stay in touch with these contacts, how can you possibly expect that relationship to grow?

Make time each week to make these personal calls, regardless how short they might be. These calls will help to grow the relationship and strengthen the bond in this business relationship.

3. Use Cards To Connect in a Personal Way

During the course of the year, you need to stay in touch with these contacts in other ways. If you were lucky enough to get their birthday, send out a card in the mail.

Send postcards to just say you are thinking about them. Mail greeting cards for the holidays, and don't just do like everyone else and hit the big holidays. Mix it up a little and really grab their attention by sending out a little card for Halloween, Labor Day, Anzac Day, and Christmas! If you have fallen out of contact with certain clients, try to reconnect by sending them postcards with an offer to reconnect in the near future.

4. Grow & Maintain Your Database

As the person in charge of networking, you need to guard your database of contacts like it was gold.

This database is your key to connecting with all these individuals.

Whether you have all the information in a binder, postcards, or an online program, it must be something you can access easily and that is well organized. If need to reach out to an individual quickly, these contacts need to be organized in a way that is optimised. A good database management software can explode your referral system. Here you can lists contacts that are connected to your contacts, to help you reach people higher up on the business ladder.

5. Learn the Power of Thank You

The power of the thank you cannot be understated.

If someone took the time to refer you to a client, they do assume you are grateful. That should not be taken for granted. You need to make an effort to thank them in a unique way.

Understand that this new customer could generate a significant amount of money for your business, the least you can do is find time to thank the referral with more than a simple email.

This person has feelings just like everyone else, and by taking the time to acknowledge what they did for you, you give them reason to want to do it again in the future. If they feel like their efforts made an impact and they were rewarded for it, they are more likely to help you more in the future.

The thank you is the simplest thing to do, but it will have the biggest overall impact long-term in your marketing efforts. 

These simple networking tips are not too difficult to implement. If you set aside a small amount of time each week you can easily pull off the job as head networker in your company.

ARE YOUR UTILISING THE POWER OF NETWORKING TO GROW YOUR BUSINESS?

At Roundhouse, we understand that every successful business is built upon successful relationships. We work closely with every client on a 'one to one' basis and strive to serve their needs and exceed expectations. Our goal is to build proactive relationships for the long term. To learn more about how to use networking to grow your business, please get in touch.

We are here to help.

Get started now. Contact us here.

Book an obligation free consultation with a qualified marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

4 Ways to Deliver More Benefit To Your Business Network

by Saul Edmonds

How To Deliver More Benefit to Your Network

Remember that the happiest people are not those getting more, but those giving more.
H. Jackson Brown, Jr.

Are You Considered a Benefit to Your Network? 

One of the things you have to consider - is how to deliver value to your personal network.

If you are only networking to grab hold of as many referrals as possible without contributing in a positive way towards others, you will never succeed.

Now is the time to consider if you are delivering genuine benefit to your network, and here are a few ways to ensure that you do. 

1. Learning to Be a Giver

When it comes to a network, anything that you do that has a positive effect will in a sense touch everyone in the group.

If you take the time to attend a learning seminar that costs you a significant amount money and time, just realise that your entire network benefits from that knowledge. You should not be motivated to do things for yourself, but for the benefit of all. That way you not only strengthen the group as a whole, you encourage others to step up and bring everyone else up in the process.

When you add value to the network, the network will return the favor ten fold. 

2. Pay Attention to Those Red Flags

One of the reasons many networks fail is because people simply ignore obvious red flags when they present themselves.

Pay close attention to members of the group and you will easily be able to spot those sponges that are constantly taking from the group. These members do not ever contribute because they think they are guarding marketing secrets they can use to help grow their own business. These members never think of sharing information, and are never going to help grow the group.

If you are not currently giving more than you are receiving, make a proactive decision to share helpful and relevant information with those in your network.

3. Narrowing Your Focus

The networks that you are involved with should align with your business goals.

If you are expanding to other networks too fast that are not beneficial to your growth, you could be spreading yourself too thin.

It makes more sense to be in one group that is related to your field and be a top contributor than be in several different networks where you only contribute a small amount each time you attend. These meetings take effort, and spreading yourself too thin will not benefit you nor anyone in the group.

If you are not bringing your best effort to the table, don't expect others in that group to either. 

4. Giving to Receive

Take a minute and think about how many people are in your existing network.

If each of you made a commitment to increase your efforts to the group by 1% each time, the group would be the most successful group on the planet. That 1% begins to stack up on itself and in a short time you have members over delivering and expanding the core of the network. This will not happen unless you decide it is time to step up and give.

Watch what happens if you give to other members without expecting anything in return. They almost feel a sense of obligation to return the favour. Come from that place, and you become a true asset to the network.

Working with a great network is simply priceless.

Remember that this network is going to take time to grow and to maintain. If everyone in the group begins to focus on helping one another first, the entire group benefits on more levels than they will ever realise in just a very short amount of time.

HAVE YOU DISCOVERED THE POWER OF GIVING?

At Roundhouse, we understand that it is important to give to receive. There is so much value in giving - both personally and professionally. Discovering ways to give more is a key business strategy. If you would like to discuss how to strategically enhance the power of your business network, please call us for an informal chat.

We are here to help.

Get started now. Contact us here.

Book an obligation free consultation today.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Medical Illustration

2. A Handy Brand Glossary

3. 7 Top Reasons Why Infographics Work

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

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A Beginners Guide to Mobile App Marketing

by Saul Edmonds

Mobile App Marketing For Beginners 

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.
Dave Ramsey

Why Effective Marketing is the Key to a Successful App

If you are new to mobile app development, you will have many questions. The answers to these questions can help to make your journey more profitable and considerably easier.

It might surprise you that the majority of the work takes place before you begin working on that app. If your app can not solve the problem your intended audience has, you will be in for a very long journey.

Here is some key advice regarding the development of your new mobile app.

How To Choose Your Best App Idea

This is an easy one. Choose the idea that best addresses a problem with your audience that they can not find help anywhere for it. Choose as your app idea, the one that will fix a problem most effectively. Don't worry about the other ideas you have for right now. Choose one and focus on a small group of people who will benefit from the app. The key here is to gain traction, and once you are established as a credible developer, you can sell your apps more easily.

Starting an App Development 

The first thing you need to do is get your app idea down on paper. Then it is easier to start planning how features will be implemented into the app. Once you have a crystal clear understanding of the design, it can go to development. The design not only has to look visually appealing, it must also function seamlessly. The best looking app in the world means nothing if not matched by simplicity of use.

How To Know Your App Has a Market

If you are unsure if your app is solving a problem the consumers will want, do a search online. Type in the problem that your app addresses and see what kind of results you find. if no one is looking for help with that problem online, chances are you are going to have a tough go at it. By the same token, if too many people are searching for help, your market may be flooded with similar apps already. Then you have to look for ways that you app stands out in the market to pick up a large portion of those users.

How To Submit Your App To The App Store

In order to be able to upload your app for download, you have to be a developer. This means for each store you want to submit your app, you have to pay an annual fee to be the developer. Each platform charges a different annual rate, so choose carefully or if you want to be sure to reach the most amount of users set aside your budget so you can be present across all those platforms.

Should Your App Be Free?

This is really a choice you need to make based on your app. if you feel that you can give it away for free and then charge a price for upgrades, that is one way to go. Another is to charge a small price upfront for the app, then give away all future upgrades for the app. The choice is up to you and the market should dictate which is the best option. Just take a look at what all your competition is doing to get a good feel where you should be positioned.

Always Keep Your Customers In Mind

This is the point of the process where many business owners make a huge mistake. They spend all that time developing the app, then take time off and launch it to sit back and wait for success. The simple fact is that the easy work is done when the app is developed, now the hard work begins. This is where you need to pay attention to your buyers and tweak the app to make it better. 

How To Market Your App

Start by using the power of social media to tell the world about your app. Then promote press releases on news websites. Place a link to the app in your email signature. Create a blog to promote the app release. Take time to make a video and create a podcast too.

Do You Have An Idea for An App?

At Roundhouse, we specialise in bespoke app development services. We guarantee a beautiful, stunning app design with a fully featured and integrated solution for iPhone, iPad and Android platforms. For an obligation free chat about your app idea, talk to us today. 

Get started now. Contact us here.

Book an obligation free consultation with a qualified app designer/ developer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn more about our app services here.

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. How to Use Word Of Mouth Marketing To Promote Your App

2. 5 Key Ways to Build Trust in Your Mobile App

3. A Guide to Brand Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We are here to help.

5 Ways To Use Hashtags To Drive Business Engagement

by Saul Edmonds

5 Ways to Add Value to Your Business with Hashtags

I think Twitter is best when it sparks conversations elsewhere. To use YouTube and Facebook and all the tools we have available to us today to respond and also promote and answer and engage is awesome.
Jack Dorsey

Use hashtags to propel audience engagement

The hashtag first came to popularity in 2007 on Twitter, and since then, Twitter has seen this messaging technique explode across all social media platforms.

Whichever social media platform you are using - hashtags are there.

Take a closer look around you each day. You cannot escape them. Hashtags are now used on billboards, websites, print advertisements, and more - just about anywhere and everywhere a company advertises their services and products.

Learn how to harness the power of the hashtag and get more people actively engaged in your conversation online.

Here are 5 ways that hashtags can drive business value and explode your customer base at the same time.

1. Encouraging Users to Generate Content

Using hashtags is unlike traditional business marketing. 

In a traditional advertising scenario - information is relayed in one direction only. The message goes from the company to the consumer and ends there.

Social marketing platforms have completely opened up communication channels.

Via the 'social media pipeline' you can send messages to consumers, who then use hashatgs to interact and share your information with their network. When you simply insert a hashtag into one of your advertising messages, you are in a sense inviting customers to participate in a conversation. If you can incorporate sweepstakes, contests, or giveaways into the message, you will begin to see a larger audience on Facebook, Twitter, and Vine participating in your campaigns.

A strategic use of hashtags can encourage users to share your message - and generate related content. This is key to growing your audience and user engagement.

2. Showcasing User Content

If your business is looking for unique ways to showcase user-generated content, hashtags give you the opportunity to achieve that goal.

Incorporate user-generated videos, photographs, info graphics and comments into your social media streams. Use relevant hashtags to promote the content. Invite feedback. Encourage interaction and responses from other users. Offer incentives and rewards to involvement. Hashtags provide a great way to promote your message and showcase user-generated content to your audience. 

3. Connecting the Campaigns

The hashtag may appear small at first, but it does have tremendous power and can accomplish amazing things : one of which is being able to connect all of your efforts together.

For example, hashtags could be utilised in a promotional campaign where you have a giveaway for your customers, who simply have to make use of the hashtag to participate. In this scenario, your hashtag begins to grow in popularity and attracts a brand new audience, expanding your audience at lightning fast speed. Expand your campaign to include email marketing where you can connect with your new audience long term. By co-ordinating all your efforts together, you can streamline the process and allow the hashtag to really expand your customer base.

4. Repurposing All That Content

If your hashtag is encouraging user-generated content, why not use that content in other ways to expand your viewing audience?

Choose the high quality images or videos, and use them on your other social media profile pages. The hashtag will allow you to keep your audience connected throughout.

5. Relating to Your Customers in Real Time

Whenever there is an event that attracts global attention, the world participates in the action via their social platforms. Simply by incorporating the latest hashtag for the event, people are able to get involved with the action in real time.

Smart companies position themselves in that global conversation simply by joining in. By focusing on the event, you can use that conversation to get in front of an enormous crowd and introduce your brand to a new audience. If you do it right, you have the opportunity for your message to go viral and reach more people within seconds.

ARE YOU UTILISING THE POWER OF HASHTAGS?

At Roundhouse, we understand the importance of connecting with your audience via social media. We have a tailored range of social media services and management to assist your customer service and outreach campaigns. To learn more about how to strategically use hashtags to market your business, please get in touch with us today.

We are here to help.

Get started now. Contact us here.

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to build Your Brand With Social Media

2. How to Sell Your Brand in a Sentence

3. Learn more about our Web Design Services at the Gold Coast

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

by Saul Edmonds