Top 4 Questions to Answer Before You Develop Your App 

A man may die, nations may rise and fall, but an idea lives on.
John F. Kennedy

Got a Great Idea for an App? 

When you think you have a great app and are ready to get it listed in the app store, take a step back and carefully think a few things through.

Did you know that a huge percentage of apps are rejected before they even get a chance to make it to the store? Many developers are in such a rush to get their app listed, they forget key information, violate the terms and conditions of the store, or submit low quality content.

Before you get your app to development - take the time to ask yourself these important questions.

1. Who is Your Target Audience?

Have you considered who your target audience is yet?

The answer to this question can really help you to sculpt your perfect app. Even though you have a great idea, it is still just an idea. Unless that idea can translate to a specific audience, no one will download it. The thing you have to consider is there are millions of apps in the app store right now. Each designed to help the user address a problem or fill a need. If your product can do that, you have to find a way to reach your target market more effectively than your competitors.

Aim to inspire users to connect emotionally with your app. Only then will customers make the decision to buy. Your target audience must have a need that your app can fill. If your app is not tailored to a specific need of your audience, you may find it difficult to engage and make sales.

2. Will Your Target Audience Pay for the App?

This is a key question to consider. If you are looking to make money selling your app and there are a dozen listed in the iPhone store for free, you are going to have a challenge ahead of you as far as getting people to spend money. A simple alternative is to list it for free and run in-app advertisements. 

The key - while the app is still within the development phase - is to sculpt your idea to an audience who is willing to pay for it. If you create a high quality app that fills a clear need, and you don't have too many similar apps given away for free, you have a great chance of commercial success.

3. Is Your Audience Large Enough?

Now you might have the perfect app, you have found a paying audience, and you don't have to worry about too many free apps in your niche.

Now you have to consider the size of your audience. How big is your audience?

If your niche is a micro niche, you might be reducing your audience to a fraction of what you thought it might be. The smaller the niche, the smaller the audience. This also means the smaller the sales and the smaller the profits. Consider if your app idea will appeal to a large enough audience who is willing to download the app. 

4. Are There Similar Apps Available?

You could have a great idea for a mobile app, but if there are hundreds utilising the same idea, you may have a problem on your hands. This doesn't mean that you cannot create the app, you just have to work a little harder at getting the app noticed. This is where you have to really step up your design and marketing efforts to be successful. If you feel your app will be superior to those others, then get to social media and start promoting.

The more downloads and feedback you get, the more likely someone else will download your app as well. There are many channels available for promoting your app that will bring the users right to your app.

Even with a great app idea, it doesn't always mean you will have success in the app store. With millions of apps to choose from, you need stunning screenshots, an optimised description, a compelling title, and the right price - all of which will maximise your chances of success.

HAVE YOU GOT A GREAT APP IDEA?

Roundhouse has been delivering world class digital services since 2001. Our Australian team of app development experts understand how to transform your app idea into a successful project that achieves your goals. We work closely with you to create precisely what you need.

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If you enjoyed reading this article, you may also enjoy the following:

1. How To Build Your Brand Around a Single Strong Idea

2. How to Do A Successful Brand Audit

3. How To Build Customer Relationships with Social Media

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Author - Saul Edmonds

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