Title: Bear Bird by G.L

Fight for the Write

• Timely advice for the battle savvy warrior and musician
• To learn the Art of Resistance, the Art of Revolution and the Art of Self

I have long felt a kinship with the warrior myth. Quest-driven yet chalice-lite is the model as I strive to realize my youthful yearnings for a richly creative life. Experience is a hard master and moments of success are frustratingly fleeting. The mundane battles of the everyday become wearying for even the most seasoned creative campaigner.

I take inspiration from such texts as ‘The Art of War’ written by Chinese military general Sun Tze in the 6th century BC. A seminal work on strategy, tactics and inner response, the book remains relevant today as a battle-stained, coffee-stained handbook for the modern warrior where agility of mind and fragility of ego are defining characters still.

Furinkazan and the Ambition of Takeda

“Move as swift as a wind, stay as silent as forest, attack as fierce as fire, defend like a mountain.” (Sun Tzu, The Art of War)

Furinkazan means literally wind, forest, fire and mountain. It was the name of the famous Japanese battle standard used by Takeda Shingen (1521–1573). In battle, Takeda was renowned for his exceptional use of strategy and invincibility without recourse to guns. He was a master of the art of war.

Music as Army

Guerilla warfare - if victory is born of struggle, does our greatest opponent lie within?

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself, but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” (Sun Tzu, The Art of War)

Sun Tzu sought to focus on end game : problem solving above confrontation / opportunities within a problem. A thinking man. He saw ethics as a critical value, with genuine connection, honesty and belief at the heart of any successful mission. War is the sum of people + perception and success the result of careful systems implemented over the long term.

Where do battle lines and music lines meet?

A search for greater meaning is common amongst all creatives. No one enters the creative industries for profit alone. Systems that actively support success are of core importance.

• Art Community = People + Relationships + Respect
• For every success depends on another
• Music/ art as a vital way of
• The philosophy of ‘do’

There are five essentials for victory:

• He will win who knows when to fight and when not to fight
• He will win who knows how to handle both superior and inferior forces
• He will win whose army is animated by the same spirit throughout all ranks
• He will win who, prepared himself, waits to take the enemy unprepared
• He will win who has military capacity and is not interfered with by the sovereign

(Sun Tzu, The Art of War)

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As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

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