What is brand experience design?
Discover the value of brand experience design.
Your brand and your business are inextricably linked. Your customers will never think of your business without simultaneously thinking of your brand.
Why?
Humans are primarily visual by nature. We don't think naturally in facts and numbers, we think in feelings, images and stories.
Your brand is the visual representation of your business in its entirety.
Business owners are reminded that a brand is more than a logo.
When it comes to branding - it is always the big picture.
Consider your brand as the sum of all the touch-points by which your customers know you.
From your logo, to your website, to your service offerings, to your customer care policies, to your internal and external communication...plus a lot more.
Your brand represents a living snapshot of your business as a whole.
Brand Experience Defined
"A brand experience is the holistic sum of brand communications as perceived by target customers." Saul Edmonds - Director of Roundhouse, The Creative Agency
'Brand Experience' is the term used to describe your brand 'holistically'. It is also referred to as the '360 degree' brand experience.
It is your brand as seen from above - the big picture, the whole thing.
If you take the time to understand your brand in this way, and work to build your brand consistently over time, across all touch-points, you will grow your business in many new ways.
Growth in business is always linked to improved communication, improved messaging, improved outreach - all of which in turn nurture an improved bottom line.
This is especially so in the digital space. Consistent branding is a key aspect of any digital strategy and online marketing initiatives.
Brand Experience Design
Brand Experience is not just for big business.
Whether you realise it or not - you are already delivering a brand experience.
Remember that your 'Brand Experience' is how your customers engage, percieve and respond to your services, products and company. It is analogous to your 'company reputation'. Do you have a reputation for friendly, efficient service? Are you trusted by your client base? Is your service a memorable one?
Again, all of this goes back to the human experience. Remember, people are visual by nature. We think in terms of feelings and images instinctively. We are built this way.
A better understanding of how people think will help you to grow your business.
Brand experience is not really 'subjective'. Most people do actually want the same things. Everybody wants friendly service and quality outcomes at the right price.
It is really about you knowing your customer and tailoring your offerings to meet their needs.
It all begins with meeting your customer and ends with you successfully fulfilling your customer's needs.
A rewarding brand experience creates a positive message that encourages the return of your customers for repeat business. It inspires them to share their experience within their circle of influence, which in turn stimulates further interest in you, your business and your brand.
How to Deliver a Better Brand Experience.
Your business is you, your story and how you serve your customers.
Branding is finding how to bring that big story together to communicate your message consistently and clearly to your audience.
Tell them who you are, how you are different and how you can help them.
Brand Experience is not for big business - it is for every business.
Just take a moment to view your business from above, in a plane as it were. See the big picture. Focus on the various touch-points of communication and find ways to make them work better for you.
This is the beginning of understanding and strengthening your brand experience.
Your customers will thank you for it.
Is Your Brand Experience Working For You?
At Roundhouse, we understand the importance of making a memorable brand statement and delivering a unified brand experience. Talk to us to learn more about how to grow your business and get more clients with our tailored brand experience design services.
We are here to help.
Get started now. Contact us here.
Book an obligation free consultation with a qualified brand marketer.
phone : 1300 727 749
email : us@roundhouse.cc
Learn about our graphic design services here.
See our brand and logo portfolio here.
If you enjoyed reading this article, you may also enjoy the following:
1. 5 Keys to Successful Marketing with Catalogues
2. How to Boost Revenue with a Great Point of Sale
3. 5 Ideas for Creative Marketing with Booklets
Author - Saul Edmonds
Roundhouse - The Creative Agency
We can help you succeed online.