3 Ways to Use Storytelling To Create Brand Value

July 2, 2015 Saul Edmonds

How to Boost Brand Value With Storytelling

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.
Gary Vaynerchuk

Why Storytelling Will Create Brand Value for Your Business

When your business has a compelling story, it makes it easier to create word-of-mouth awareness in your industry.

If the story can add character or colour to your business, it will be able to resonate with your audience on a deeper level. This will help them to remember and then tell your story to their inner circle.

Your company must have a story behind it in order to be successful. That story is a way that your customers can in a sense sell your business for you.

Create a great story, then your customers do the leg work in bringing the story to life. The story that you tell of your business must spark the imagination of your customers so they can touch, hear, see, and smell the story like it was happening in front of them. This story will set you apart from your competition if you do it correctly.

Here are three important things to consider that will help your company to sculpt a memorable story that will resonate longer with your target audience and help to set your business apart.

1. There Must Be a Protagonist

For a story to be successful, it simply has to have a hero. Someone that everyone will look up to and help make the story more memorable.

This hero needs to be someone that the customer can easily relate to. The protagonist is an everyday person just like you and me. They may be experiencing a problem, and they are on the lookout for that solution. Now here comes along your company that is able to provide a service or product that will help solve that problem.

The key here is to make the hero connect with your audience.

2. There Must Be an Antagonist

Now in this story, in order for it to connect with your audience, you have to have an antagonist too. The antagonist is the challenge in your unique story.

Effective storytelling demands that there be challenges to be overcome.

The key challenge in your story is met by the hero. To make your business successful, you have to be able to solve the problem. Your product or services are going to be the solution, so include them in your story in an engaging way. Through the telling of your story, your customers learn how you can address their problems and provide real solutions.

3. Creating That "AHA" Moment

The "AHA" moment of your story is when your product or services are introduced.

Your services provide the solution - and the story is complete. Your audience connects you with a positive experience. Your business is instantly escalated into their minds in a way they identify with. They begin to embellish on the story and before long your company is legendary.

Take the time to try and shape your unique story so that it will better resonate with your potential customers and give them the opportunity want to share it with others. This is how your company will stand apart from the competition.

IS STORYTELLING WORKING FOR YOUR BUSINESS?

At Roundhouse, we understand the power of a great story. Telling your story effectively and consistently via your brand and marketing initiatives - is a cost effective way to stand out from your competitors and gain traction with customers. People love stories. Make yours a memorable one.

To learn more about the power of storytelling and how to use it to grow your business, why not call us for an informal chat?

We are here to help.