What is Marketing Collateral?

“If I always appear prepared, it is because before entering an undertaking, I have meditated long and have foreseen what might occur.”

— Napoleon

Success in business has a lot in common with success on the battle field.

From the quote above, we can see that Napoleon – the brilliant French Military Leader – clearly valued preparation. He knew that preparation sets the ground for success.

Perhaps we can learn a little from Napoleon!

Here at Roundhouse, we value preparation for business success.

Marketing – and the elements (or collateral) that necessarily accompanies it – is akin to preparation for battle. It sets the ground for success in the marketplace.

Your ‘marketing collateral’ constitutes your weapons for the field!

Before we get started, I would like to offer you the opportunity to take advantage of our Free Consultation Service to help you grow your business online.

If you are not getting the results you deserve, why not talk to our team of world class brand and marketing experts? We can help you find new ways to succeed online without breaking the bank. Let’s get going!

But, before we go any further with the metaphors, let’s define exactly what ‘marketing collateral’ is.

Marketing Collateral Definition: 5 Key Points

Develop your marketing collateral for strategic success:

1. Marketing Collateral consists of both printed and digital assets, created purposefully to deliver an effective marketing solution.

2. Your marketing collateral works together holistically to promote your logo, brand and business in a range of ways.

3. Your marketing collateral communicates your products, services and value proposition to your audience across a range of touch points.

4. Your marketing collateral is tailored to fit your business and your goals.
It can include printed items such as business cards, point of sale promotional items, brochures, magazines and posters – right through to digital content for distribution online. Examples of digital content are web content, data and analytics, video, animation and infographics.

5. Marketing Collateral is the term used to refer to the collection of media and creative products used to support sales and business.

Tailored Marketing Collateral
Fine-tune the elements of your marketing collateral to achieve victory.

Your marketing collateral consists of a range of assets – both printed and digital – that is tailored to goals of your campaign.

Connect with Your Audience
Think of your marketing as a flexible strategy designed to meet the demands of your audience –
both online and offline.

Here is a more definitive list of print assets to consider when defining the range of your marketing collateral.

BUSINESS & STATIONERY FOR MARKETING COLLATERAL