7 Top Ways to Market Your Brand Online
7 Top Ways to Market Your Brand Online
“These days, people want to learn before they buy, be educated instead of pitched.”
Welcome to another blog post and thank you for stopping by!
Today, we are going to focus on 7 key strategies by which to market your brand online, all of which are affordable and deliver measurable results longterm.
We will start by defining what is your brand, what is online marketing and how to bring them together in a purposeful way to inspire your audience and build your business opportunities.
Before we get started, I would like to offer you the opportunity to take advantage of our Free Consultation Service to help you grow your business online.
If you are not getting the results you deserve, why not talk to our team of world class brand and marketing experts? We can help you find new ways to succeed online without breaking the bank. Let's get going!
7 Ways to Market Your Brand Online
Before we dive into our 7 strategies to market your brand, let's review some key terms.
What is your brand?
Your brand is the summary of your business. It is what your business represents to the world.
Yes - your brand includes your logo.
But it is more than that.
It is what you stand for, how you present your business, your value proposition, your service and product offerings.
It is the complete package.
Most importantly, your brand is you.
That is why we focus on 'telling your story' as a key element of any brand strategy, as you are unique, your story is unique and your business is like no other. (That also helps to find your point of difference)
Also - customers like working with people they know. Branding helps your prospective customers get to know you. This in turn builds trust. People value trust.
So - brand marketing is - in a nutshell - building your reputation.
What is online marketing?
Online marketing simply refers to the use of digital channels to grow your business and professional opportunities.
Examples of these digital channels include:
website marketing
social media marketing
video marketing
email marketing
and paid marketing options such as Google Ads
Let's bring branding and online marketing together now - and discover some simple and easy to implement ways to market your brand online.
7 Affordable Ways to Market Your Brand Online
1. Website Design & Marketing
Get a website that is optimised for conversion.
The foundation of online marketing is your business website. Ensure that your website represents you and your brand.
Aim for a high conversion website design by focusing on the following elements:
a clear brand message
engaging content
clear layout
calls to action
fast page load times
plenty of information
Remember the quote at the start of this article?
"These days, people want to learn before they buy, be educated instead of pitched."
(Brian Clark)
Your clients value information and education. Provide it to them. This will build trust - both in you and your brand.
2. Promote your Brand via Social Media.
Build your brand with social media.
A common marketing catch-phrase today is 'omnichannel' marketing. This refers to sending your message across several channels at the one time.
Make sure you have a business presence on Facebook, LinkedIn, Twitter and Instagram. We recommend to invest 15 minutes each day across these platforms to get build your brand over the longterm.
Share images, insights, comments and information about who you are, and how you can help people. Focus on how to bring benefits to the lives of others. Give is gain.
3. Online Networking
Build relationships to expand brand.
What is online networking?
Online networking is about getting to know people and build genuine business relationships via online platforms. Focus on the platforms where your potential customers will be; again
Facebook, LinkedIn, Twitter and Instagram are good places to start.
Get involved. Be seen. Help out. Build relationships and discover contacts.
Have conversations.
Be real - don't sell.
This helps to build your brand by letting people get to know you in an honest way. Remember, good friendships will last a lifetime. Brand loyalty is no different.
4. Tell Your Story
Build a narrative that inspires your audience.
Brand marketing is best when approached through the lens of a story. Sometimes this is referred to as 'story marketing'.
What is story marketing and why is it important to brands?
A great story engages everyone. A powerful brand story will be remembered by your clients and prospects. Stories inspire and make life meaningful. They build on our human need for emotional understanding and shared visions.
By approaching brand marketing through the telling of a story, you open the opportunity to connect with others in a deep and personal way. This is a great way to cut through the noise and get your message heard.
Tell your story - via your website, blog posts, about page and social media interactions - simply and from the heart. Use emotion to communicate your message. Use your experience to help others.
5. Ensure Brand Consistency
Present a consistent brand to promote a consistent message.
People notice consistency. Ensure that your logo, brand, email signature, website, social media profiles and more - are all in alignment.
Use the same colours, the same logo and the same presentation style to build a clear message.
A brand style guide is a professional document provided by your graphic/ brand design team, that will stipulate precise ways to use your brand and messaging across all media. It is well worth the investment - and will help your brand move to the next level.
6. Build Your Brand via Email Campaigns
Email outreach is a cost effective way to build your brand.
Email marketing is a great way to keep your brand 'top of mind'. Remember your best customer is a returning customer, who has already converted.
Take advantage of email marketing with a professionally designed email marketing template. Share your successes and experience with your client base. Inspire them to get in touch with you.
Why not use your website and social media pages to offer people the opportunity to 'opt in' for online specials and offers delivered via a regular email newsletter?
7. Customer Reviews and Testimonials
Ask Satisfied Customers to Talk about You
People read reviews, so take every opportunity to encourage feedback.
Capitalise on positive feedback by sharing customer testimonials online. A photo or video testimonial takes a review to the next level.
Again, this helps people to understand your brand and get to know you better.
Final Thoughts
These are all simple, yet powerful way to grow your brand online. Don't feel you have to do everything at once, everyday.
Building your brand online is like growing a garden. Tend it regularly, lovingly and consistently and it will flourish over the years. Be patient and keep going.
You will get there!
Saul Edmonds.
Founder and Creative Director of Roundhouse
ARE YOU Looking to Grow Your Brand?
Get to know Saul Edmonds & Roundhouse
As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional brand, design and digital experience.
He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.
Saul and his team can help you grow your business.
Book an obligation free consultation with a qualified brand marketer.
phone : 1300 727 749
email : us@roundhouse.cc
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